Nick Murphy Brand Affinity ranks highest MOOG at 19.44% . Very Strong. Score DMDB 62.87% | Fanbase 59.42%

Nick Murphy — pop artist from AU.

Nick Murphy, formerly known as Chet Faker, crafted his second album, Run Fast Sleep Naked, over four years of solo travel, recording vocals in diverse spaces…

Nick Murphy

Recognizable

Country: AU | Artist ID: 11e81bba-7ffc-3782-acf0-a0369fe50396

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Genres

popaustralian electropopaustralian indieelectronicdowntempo

Influential: 62.87% Fanbase: 59.42% Trending: 64.60%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 19.44% • Very Strong

As of 2025-09-09

294,715

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.87% | Fanbase 59.42% | Trending 64.60% | CAREER STAGE: MAINSTREAM

Biography

Nick Murphy, formerly known as Chet Faker, crafted his second album, Run Fast Sleep Naked, over four years of solo travel, recording vocals in diverse spaces worldwide. Immersed in self-reflection and inspired by Joseph Campbell’s theories, Murphy's album explores candid introspection and truth-seeking through poignant songwriting and a dynamic sound palette. Co-produced with Dave Harrington and mixed by Murphy and Phil Weinrobe, the album follows his acclaimed 2014 debut Built on Glass, which garnered seven ARIA Music Awards and international success, leading to sold-out shows on multiple continents and performances at major festivals and TV appearances.

Report Date: 2025-09-09

Nick Murphy resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, AUSTRALIA. With a heavily male (57%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (6,224 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to MOOG, Ableton, Vegemite makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nick Murphy score 2.14% — Strong bucket.

Brand: MOOGBrand: AbletonBrand: Vegemite

Followers:294,715

Engagements:6,310

Rate:2.1%

Posts:184

Avg Likes:6,304

Avg Comments:129

Avg Views:29,330

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 294,715 · Engagements 6,310 · Rate 2.1% Posts 184 · Views 29,330 · Avg Likes 6,304 · Avg Comments 129 · Avg Views 29,330	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 40% 35-44: 7% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (40%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (12%) BRAZIL (10%) AUSTRALIA (5%) MEXICO (5%) ARGENTINA (4%)	Top regions: UNITED STATES (12%), BRAZIL (10%), AUSTRALIA (5%)
Platform Engagement	Instagram: 6,224 avg likes/post · Youtube: 5,915 avg views/post	Best reach: Instagram 23,415 avg views; best engagement: Instagram 6,224 avg likes

Top Brand Affinities

MOOG

Score: 19.44

Ableton

Score: 17.51

Vegemite

Score: 16.92

Akai

Score: 14.82

Qantas

Score: 12.12

Lollapalooza

Score: 10.23

Tate Modern

Score: 8.24

Coachella

Score: 5.80

New Line Cinema

Score: 5.63

Kmart

Score: 5.46

Aperol

Score: 4.86

Sunnies Studios

Score: 4.36

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Top Brand Affinities

Brand	Category	Score
MOOG		19.44
Ableton		17.51
Vegemite		16.92
Akai		14.82
Qantas		12.12
Lollapalooza		10.23
Tate Modern		8.24
Coachella		5.80
New Line Cinema		5.63
Kmart		5.46
Aperol		4.86
Sunnies Studios		4.36
Billabong		4.06
SoundCloud		4.03
Vodafone		3.96
Olympus		3.82
Oculus		3.79
Kodak		3.73
Campari		3.71
Spotify Music		3.61
Summit Entertainment		3.60
Holden		3.49
Leica		3.44
BALMAIN		3.40
Showtime		3.38
Tinder		3.34
Dr. Martens		3.32
Polaroid		3.20
Fujifilm		3.13
Airbnb		3.02
Carhartt		3.00
Pantone Inc		2.91
Beats Electronics		2.72
Guinness		2.56
A Game of Tones		2.50
Tomorrowland		2.50
ASOS		2.19
Jack Daniels		2.18
Geocaching		2.15
GoPro		2.13
Vans		2.09
Lush		2.04
Red Bull		2.03
Bellagio		1.84
McLaren		1.83
Chrysler		1.79
Cadillac		1.78
HBO		1.77
Heineken		1.77
National Geographic		1.71