Nick Mulvey
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
126,952
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:52:58 UTC
Genres
Biography
Throughout his journey, Mulvey acknowledges the support of friends, family, and teachers who have influenced his artistic development. With New Mythology, Mulvey is poised to share his introspective and raw reflections with the world, capturing a sense of shared humanity and the potential for positive change.
Nick Mulvey is already in the conversation with 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, FRANCE. The audience is heavily male (57%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,476 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, Tate Modern, Waitrose points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 126,952 · Engagements 793 · Rate 0.6% Posts 511 · Views 1,904 · Avg Likes 783 · Avg Comments 35 · Avg Views 1,904 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 39% 25-34: 38% 35-44: 12% 45-64: 7% |
Largest: 18-24 (39%); next: 25-34 (38%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED KINGDOM (25%) UNITED STATES (13%) FRANCE (6%) BRAZIL (6%) SPAIN (4%) |
Top regions: UNITED KINGDOM (25%), UNITED STATES (13%), FRANCE (6%) |
| Platform Engagement | Instagram: 694 avg likes/post · Tiktok: 428 avg views/post · Youtube: 1,476 avg views/post | Best reach: Youtube 1,476 avg views; best engagement: Instagram 694 avg likes |
Top Brand Affinities
Mixcloud
Tate Modern
Waitrose
Sainsbury's
All Saints
Vauxhall
Amazon Music
Acroyoga
Carlsberg
Selfridges
Marks & Spencer
Guinness
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 16.41 | |
| Tate Modern | 16.18 | |
| Waitrose | 13.06 | |
| Sainsbury's | 11.82 | |
| All Saints | 10.83 | |
| Vauxhall | 9.81 | |
| Amazon Music | 9.30 | |
| Acroyoga | 8.27 | |
| Carlsberg | 8.27 | |
| Selfridges | 7.83 | |
| Marks & Spencer | 7.13 | |
| Guinness | 6.86 | |
| Pioneer | 6.64 | |
| Amstel | 6.48 | |
| Showtime | 6.01 | |
| New Line Cinema | 5.70 | |
| Ableton | 5.63 | |
| Free People | 5.06 | |
| Lush | 4.96 | |
| Aperol | 4.92 | |
| BBC | 4.85 | |
| ASOS | 4.84 | |
| Airbnb | 4.83 | |
| Ryanair | 4.69 | |
| Tesco | 4.56 | |
| Kickstarter | 4.50 | |
| Urban Outfitters | 4.48 | |
| Cadbury | 4.33 | |
| Spotify Music | 4.14 | |
| Sunnies Studios | 3.99 | |
| Dr. Martens | 3.82 | |
| Kodak | 3.71 | |
| Polaroid | 3.69 | |
| Lululemon Athletica | 3.41 | |
| Leica | 3.35 | |
| Summit Entertainment | 3.28 | |
| Topshop | 3.15 | |
| Fujifilm | 3.09 | |
| Montblanc | 3.05 | |
| Harrods | 3.02 | |
| Emporium | 3.00 | |
| Tinder | 3.00 | |
| Geocaching | 2.84 | |
| Land Rover | 2.80 | |
| Lollapalooza | 2.73 | |
| SoundCloud | 2.71 | |
| Baileys | 2.65 | |
| GoPro | 2.56 | |
| The Olympic Games | 2.39 | |
| Martini | 2.39 |
Official Profiles
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LoginArtist: Nick Mulvey
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-19 03:00 UTC | Nick Mulvey | The Princess Theatre | Woolloongabba, Australia | |
| 2026-02-21 03:00 UTC | Nick Mulvey | Liberty Hall | Moore Park, Australia | |
| 2026-02-22 03:00 UTC | Nick Mulvey | Northcote Theatre | Melbourne, Australia | |
| 2026-02-24 03:00 UTC | Nick Mulvey | The Astor Theatre | Perth, Australia |
