Nick Leng

Nick Leng — r&b, funk & soul artist from ZA.

Nick Leng, a South African-born solo artist based in Los Angeles, mesmerizes audiences with his melancholic tones and intricate sonic textures, creating music…

Influence: 51.41% Fanbase: 24.74% Trending: 64.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Panavision • 100.56% • Very Strong

As of 2025-09-09

40,043

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:34:59 UTC

Genres

r&b, funk & soulvapor soulalternativealternative

Biography

Nick Leng, a South African-born solo artist based in Los Angeles, mesmerizes audiences with his melancholic tones and intricate sonic textures, creating music that evokes introspection during twilight walks. Raised on classical music and beginning his musical journey at age 12, Leng released his debut album "Lemons" to widespread acclaim, featuring tracks like "Music to Clean the House To" and "Lonely Shade of Blue." His latest album "Spirals" seamlessly blends electronic and classical elements, immersing listeners in a captivating sonic experience. Leng's visually stunning music videos and innovative approach to music have earned him recognition for his artistic vision and boundary-pushing sound, with recent releases like "Monkey’s Wedding" and collaborations like "Birds" showcasing his experimental techniques and classical inspirations.

Top Brand Affinities

Report Date: 2025-09-09

Nick Leng is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, PHILIPPINES. The audience is female-leaning (51%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (680 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Panavision, MOOG, Arri points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nick Leng score 1.59% — Moderate bucket.

Brand: PanavisionBrand: MOOGBrand: Arri

Followers:40,043

Engagements:635

Rate:1.6%

Posts:1,485

Avg Likes:623

Avg Comments:13

Avg Views:1,201

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 40,043 · Engagements 635 · Rate 1.6% Posts 1,485 · Views 1,201 · Avg Likes 623 · Avg Comments 13 · Avg Views 1,201	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 27% 13-17: 9% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (27%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (27%) BRAZIL (8%) PHILIPPINES (7%) UNITED KINGDOM (5%) AUSTRALIA (4%)	Top regions: UNITED STATES (27%), BRAZIL (8%), PHILIPPINES (7%)
Platform Engagement	Instagram: 525 avg likes/post · Tiktok: 521 avg views/post · Youtube: 680 avg views/post	Best reach: Youtube 680 avg views; best engagement: Instagram 525 avg likes

Top Brand Affinities

Panavision

Score: 100.56

MOOG

Score: 24.17

Arri

Score: 21.67

Free People

Score: 16.56

REVOLVE

Score: 13.38

Glossier

Score: 13.36

All Saints

Score: 12.80

Blackmagic Design

Score: 12.60

Madewell

Score: 12.04

Akai

Score: 11.48

Coachella

Score: 11.31

Nasty Gal

Score: 10.67

Brand	Category	Score
Panavision		100.56
MOOG		24.17
Arri		21.67
Free People		16.56
REVOLVE		13.38
Glossier		13.36
All Saints		12.80
Blackmagic Design		12.60
Madewell		12.04
Akai		11.48
Coachella		11.31
Nasty Gal		10.67
Brandy Melville		10.65
Amazon Music		10.09
Urban Outfitters		9.88
Acne Studios		9.71
Ableton		8.33
Lollapalooza		7.73
J.Crew		7.66
Anthropologie		7.52
Maison Margiela		7.32
JACQUEMUS		6.93
Dr. Martens		6.85
Miu Miu		6.74
Kodak		6.16
Coach		5.61
Alexander McQueen		5.54
Loewe		5.42
Vivienne Westwood		5.19
Polaroid		4.95
NORDSTROM		4.91
Showtime		4.42
Target		4.32
American Eagle		4.29
Kickstarter		4.28
Steve Madden		4.27
Summit Entertainment		4.20
Paramount Pictures		4.18
Fujifilm		4.07
Oculus		4.01
Taco Bell		3.92
Tinder		3.80
Spotify Music		3.77
Lululemon Athletica		3.77
Airbnb		3.68
Sunnies Studios		3.66
MTV		3.62
Billabong		3.61
Leica		3.52
Levi's		3.48