Nia Archives
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
353,416
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 14:42:46 UTC
Genres
Biography
Nia Archives connects with 18-24 & 25-34 audiences and shows durable traction across UNITED KINGDOM, UNITED STATES, BRAZIL. With a heavily male (72%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 78,550 avg views per post; Instagram adds dependable engagement depth. Overlap with Mixcloud, Motel Rocks, Ableton highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Nia Archives moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 353,416 · Engagements 24,708 · Rate 7.0% Posts 531 · Views 79,550 · Avg Likes 23,596 · Avg Comments 151 · Avg Views 79,550 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 39% 35-44: 10% 13-17: 5% |
Largest: 18-24 (42%); next: 25-34 (39%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED KINGDOM (29%) UNITED STATES (19%) BRAZIL (6%) FRANCE (4%) GERMANY (4%) |
Top regions: UNITED KINGDOM (29%), UNITED STATES (19%), BRAZIL (6%) |
| Platform Engagement | Instagram: 13,384 avg likes/post · Tiktok: 78,550 avg views/post · Youtube: 1,000 avg views/post | Best reach: Tiktok 78,550 avg views; best engagement: Instagram 13,384 avg likes |
Top Brand Affinities
Mixcloud
Motel Rocks
Ableton
Pioneer
SoundCloud
Vauxhall
Akai
MOOG
Arc'teryx
Depop
Selfridges
Fred Perry
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 124.17 | |
| Motel Rocks | 37.16 | |
| Ableton | 35.82 | |
| Pioneer | 31.43 | |
| SoundCloud | 24.87 | |
| Vauxhall | 24.02 | |
| Akai | 18.81 | |
| MOOG | 18.72 | |
| Arc'teryx | 16.42 | |
| Depop | 15.64 | |
| Selfridges | 13.39 | |
| Fred Perry | 12.16 | |
| Maison Margiela | 12.00 | |
| Jean Paul Gaultier | 11.98 | |
| Amazon Music | 9.40 | |
| Stüssy | 9.14 | |
| Tate Modern | 8.76 | |
| Stone Island | 8.50 | |
| Vivienne Westwood | 8.04 | |
| Spotify Music | 7.64 | |
| MISSGUIDED | 7.62 | |
| JACQUEMUS | 7.28 | |
| Acne Studios | 7.08 | |
| Beats Electronics | 7.02 | |
| Dr. Martens | 6.97 | |
| Carhartt | 6.06 | |
| Tesco | 6.03 | |
| Champion | 5.44 | |
| Guinness | 5.05 | |
| Moncler | 5.01 | |
| ASOS | 4.98 | |
| Tomorrowland | 4.73 | |
| Urban Outfitters | 4.66 | |
| BBC | 4.52 | |
| Topshop | 4.48 | |
| Loewe | 4.44 | |
| Alexander McQueen | 4.40 | |
| Coachella | 4.36 | |
| Kodak | 4.12 | |
| Warner Bros | 4.11 | |
| Miu Miu | 3.83 | |
| Timberland | 3.48 | |
| Showtime | 3.32 | |
| Primark | 2.82 | |
| Aperol | 2.80 | |
| Lollapalooza | 2.77 | |
| Nokia | 2.72 | |
| Fenty beauty | 2.71 | |
| Marc Jacobs | 2.58 | |
| Sunnies Studios | 2.56 |
Official Profiles
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