Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
13,590,365
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-12-07 08:53:45 UTC
Genres
Biography
Starting with his debut album Mansion in 2015, NF signed with Capitol Records and continued to rise in the rap scene with subsequent releases like Therapy Session and Perception. His 2019 album, The Search, also reached No. 1 and achieved Platinum status. With over 30 billion streams and numerous certifications, NF's global impact is evident as he releases his fifth studio album, HOPE, following the success of his 2021 project CLOUDS (THE MIXTAPE).
NF reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, INDIA, MEXICO. The demographic tilt is heavily male (65%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 4,271,157 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Alphalete, Efteling, Chick-fil-A suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,590,365 · Engagements 411,199 · Rate 3.0% Posts 581 · Views 4,271,800 · Avg Likes 409,022 · Avg Comments 6,651 · Avg Views 4,271,800 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 29% 13-17: 8% 35-44: 6% |
Largest: 18-24 (56%); next: 25-34 (29%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (34%) INDIA (7%) MEXICO (7%) UNITED KINGDOM (5%) GERMANY (4%) |
Top regions: UNITED STATES (34%), INDIA (7%), MEXICO (7%) |
| Platform Engagement | Instagram: 345,381 avg likes/post · Tiktok: 643 avg views/post · Youtube: 4,271,157 avg views/post | Best reach: Youtube 4,271,157 avg views; best engagement: Instagram 345,381 avg likes |
Top Brand Affinities
Alphalete
Efteling
Chick-fil-A
GMC
Monster Beverage
NHL
Carhartt
Ubisoft
SoundCloud
Chrysler
Under Armour
Beats Electronics
| Brand | Category | Score |
|---|---|---|
| Alphalete | 10.92 | |
| Efteling | 9.56 | |
| Chick-fil-A | 4.57 | |
| GMC | 3.13 | |
| Monster Beverage | 3.11 | |
| NHL | 3.11 | |
| Carhartt | 3.06 | |
| Ubisoft | 3.04 | |
| SoundCloud | 3.03 | |
| Chrysler | 3.00 | |
| Under Armour | 2.90 | |
| Beats Electronics | 2.89 | |
| AMC | 2.85 | |
| Dr. Martens | 2.81 | |
| Primark | 2.47 | |
| ASOS | 2.41 | |
| Dodge | 2.35 | |
| Walmart | 2.34 | |
| Gymshark | 2.33 | |
| Vans | 2.32 | |
| Showtime | 2.32 | |
| shein | 2.27 | |
| Spotify Music | 2.27 | |
| A Game of Tones | 2.13 | |
| McLaren | 2.00 | |
| SheInside | 1.94 | |
| The North Face | 1.92 | |
| Xbox | 1.88 | |
| Cadillac | 1.87 | |
| NFL | 1.87 | |
| Hollister Co | 1.86 | |
| WWE | 1.84 | |
| Pepsi | 1.79 | |
| Chevrolet | 1.77 | |
| Chipotle Mexican Grill | 1.77 | |
| Ford | 1.65 | |
| Call of Duty | 1.63 | |
| Transformers | 1.59 | |
| Oakley | 1.54 | |
| Forever 21 | 1.48 | |
| FashionNova | 1.48 | |
| Activision Blizzard | 1.43 | |
| Los Angeles Lakers | 1.43 | |
| Grand Theft Auto | 1.41 | |
| Warner Bros | 1.39 | |
| Nike | 1.37 | |
| Subaru | 1.37 | |
| Red Bull | 1.36 | |
| Star Wars | 1.35 | |
| Sony | 1.34 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 39,974,917
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
23,146,773 | 57.90% |
| [+] |
|
12,609,476 | 31.54% |
| [+] |
|
2,328,452 | 5.82% |
| [+] |
|
1,189,939 | 2.98% |
| [+] |
|
700,277 | 1.75% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















