Next

Next

Recognizable

Country: US | Artist ID: 11e81bbf-e0f7-97f2-98d2-a0369fe50396

Genres

pophip popboy bandr&b, funk & soulr&burban contemporaryneo soulnew jack swingquiet stormr&b/soulhip-hop & raphip hoppop rapamericanminneapolis sound
Influential: 65.51% Fanbase: 49.74% Trending: 73.40%
As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 27.08% • Very Strong
As of 2025-09-09

102,735

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.51% | Fanbase 49.74% | Trending 73.40% | CAREER STAGE: MAINSTREAM

Biography

Next, a contemporary R&B trio, emerged in the late '90s alongside Dru Hill and Jagged Edge, blending gospel roots, suggestive lyrics, harmonies, and slick production influenced by Jodeci and R. Kelly. Between 1997 and 2000, they achieved four Top 20 singles on the Billboard Hot 100, including the chart-topping "Too Close" and the hit "Wifey." After two albums on Arista, notably the multi-platinum Rated Next in 1997, the group moved to Clive Davis' J Records, releasing a third album before a split in 2003. The original members reunited in 2018 after a lengthy hiatus and lineup changes.

Robert "RL" Huggar and Marlon "Shilo" Benjamin, along with Terry "T-Low" Brown and Raphel "Tweety" Brown, formed Next in 1992 in Minneapolis, mentored by Reverend James Grear and Ann Nesby of Sounds of Blackness. After a demo caught the attention of Keir "KayGee" Gist, the group signed with Arista and debuted with the successful "Butta Love" in 1997. Their debut album, Rated Next, spawned hits like "Too Close" and "I Still Love You." Subsequent albums, including Welcome II Nextasy in 2000, maintained their success before internal issues led to a split in 2003. After various lineup changes, the original trio of Next regrouped in 2018 to release new music.
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Next Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Next stands out with 25-34 & 35-44 audiences across UNITED STATES, AUSTRALIA, UNITED KINGDOM. The profile is heavily female (74%), and content lands hardest on Instagram, where posts average 297 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Live Nation, WNBA, Akai, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Next a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Next score 0.29%Low bucket.
Brand: Live NationBrand: WNBABrand: Akai
Followers:102,735
Engagements:297
Rate:0.3%
Posts:602
Views:0
Avg Likes:297
Avg Comments:13
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 102,735 · Engagements 297 · Rate 0.3%
Posts 602 · Views 0 · Avg Likes 297 · Avg Comments 13 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 45%
35-44: 34%
18-24: 11%
45-64: 9%
Largest: 25-34 (45%); next: 35-44 (34%)
Gender Split Female: 74%
Male: 26%
Non-binary/Other: 0%
Skews female (74%)
Top Countries UNITED STATES (86%)
AUSTRALIA (3%)
UNITED KINGDOM (2%)
CANADA (1%)
SOUTH AFRICA (1%)
Top regions: UNITED STATES (86%), AUSTRALIA (3%), UNITED KINGDOM (2%)
Platform Engagement Instagram: 297 avg likes/post best engagement: Instagram 297 avg likes

Top Brand Affinities

Live Nation
Score: 27.08
WNBA
Score: 20.23
Akai
Score: 17.12
Mixcloud
Score: 16.95
Pioneer
Score: 13.88
iHeartRadio Music Awards
Score: 11.82
Amazon Music
Score: 10.82
Benihana
Score: 9.04
Publix
Score: 7.83
Delta
Score: 7.63
FOX
Score: 7.38
NBC
Score: 7.14
Brand Category Score
Live Nation 27.08
WNBA 20.23
Akai 17.12
Mixcloud 16.95
Pioneer 13.88
iHeartRadio Music Awards 11.82
Amazon Music 10.82
Benihana 9.04
Publix 7.83
Delta 7.63
FOX 7.38
NBC 7.14
Hennessy 6.76
American Airlines 6.59
MTV 6.29
boohoo 6.00
Verizon 5.53
Marriott 5.48
FashionNova 4.93
CNN 4.91
Steve Madden 4.88
Macy's 4.87
Philips 4.76
NFL 4.69
OLD NAVY 4.50
ESPN 4.48
NORDSTROM 4.20
FedEx 4.16
ASOS 4.09
Sneakerhead 4.04
Margaritaville 4.04
Los Angeles Lakers 4.01
Nivea 3.85
Target 3.84
Fenty beauty 3.82
Walmart 3.77
NBA 3.62
Hilton 3.59
TOM FORD 3.25
Columbia Pictures 3.11
Comedy Central 2.97
SoundCloud 2.95
Busch 2.94
Paramount Pictures 2.86
Uber 2.84
Nickelodeon 2.82
Beats Electronics 2.82
Spotify Music 2.75
Christian Louboutin 2.72
shein 2.71

Official Profiles

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Artist: Next

Date Range: 2025-09-10 → 2025-09-10
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Next today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-09-10)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-09-09)

Platform%
No data.

Artist Performace Report

Streams: 0 ? 0 (+0.00%)

Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
Total: 0
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Popularity Change (%)
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Streaming Audience Growth
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Streams & Royalties
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Royalties$0.00$0.00+0.00

Artist Ranking, Popularity and Social Media Influence measured accurately with AI.