Newton Faulkner
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
167,078
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:21 UTC
Genres
Biography
Newton Faulkner cuts through with 18-24 & 25-34 audiences and consistency across UNITED KINGDOM, UNITED STATES, AUSTRALIA. A heavily male (57%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 1,879 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Sweaty Betty, ITV, Waitrose, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 167,078 · Engagements 398 · Rate 0.2% Posts 3,044 · Views 2,957 · Avg Likes 377 · Avg Comments 26 · Avg Views 2,957 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 36% 35-44: 11% 45-64: 5% |
Largest: 18-24 (44%); next: 25-34 (36%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED KINGDOM (40%) UNITED STATES (10%) AUSTRALIA (6%) INDIA (4%) BRAZIL (3%) |
Top regions: UNITED KINGDOM (40%), UNITED STATES (10%), AUSTRALIA (6%) |
| Platform Engagement | Instagram: 179 avg likes/post · Tiktok: 1,879 avg views/post · Youtube: 1,078 avg views/post | Best reach: Tiktok 1,879 avg views; best engagement: Instagram 179 avg likes |
Top Brand Affinities
Sweaty Betty
ITV
Waitrose
ASDA
Costa Coffee
Sainsbury's
Marks & Spencer
Lush
Sennheiser
Morrisons
Tate Modern
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Sweaty Betty | 30.02 | |
| ITV | 18.69 | |
| Waitrose | 16.01 | |
| ASDA | 13.78 | |
| Costa Coffee | 13.64 | |
| Sainsbury's | 12.97 | |
| Marks & Spencer | 12.42 | |
| Lush | 11.07 | |
| Sennheiser | 11.05 | |
| Morrisons | 10.97 | |
| Tate Modern | 10.74 | |
| Amazon Music | 9.98 | |
| New Line Cinema | 9.01 | |
| River Island | 8.96 | |
| Next | 8.73 | |
| Vauxhall | 8.19 | |
| Cadbury | 7.72 | |
| Guinness | 7.71 | |
| BBC | 7.45 | |
| Pro Tools | 7.32 | |
| Carlsberg | 7.19 | |
| Tesco | 7.17 | |
| Dr. Martens | 7.07 | |
| boohoo | 6.54 | |
| Showtime | 6.04 | |
| ALDI | 5.98 | |
| Baileys | 5.82 | |
| Selfridges | 5.80 | |
| Primark | 5.10 | |
| Ryanair | 5.08 | |
| Sunnies Studios | 4.74 | |
| Kickstarter | 4.69 | |
| ASOS | 4.49 | |
| Ableton | 4.37 | |
| Topshop | 4.30 | |
| Haribo | 4.17 | |
| Lindt | 3.88 | |
| Spotify Music | 3.75 | |
| Martini | 3.72 | |
| Polaroid | 3.55 | |
| Fallout | 3.41 | |
| Harrods | 3.31 | |
| Pringles | 3.31 | |
| Lego | 3.31 | |
| Emporium | 3.30 | |
| Aperol | 3.21 | |
| Jack Daniels | 3.20 | |
| Aston Martin | 3.15 | |
| The Witcher | 3.09 | |
| Geocaching | 3.05 |
Official Profiles
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LoginArtist: Newton Faulkner
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
