NewJeans Brand Affinity ranks highest GENTLE MONSTER at 222.02% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

NewJeans — pop artist from KR.

NewJeans, consisting of members MINJI, HANNI, DANIELLE, HAERIN, and HYEIN, debuted on July 22, 2022 under ADOR, an independent label under HYBE led by Hee Jin…

NewJeans

Superstar

Country: KR | Artist ID: 72f06393-8692-4b06-88e8-f9b67223f384

Find Artist

Genres

popk-popk-pop girl grouppopasian pop

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 222.02% • Very Strong

As of 2025-09-09

32,300,989

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Superstar

Biography

NewJeans, consisting of members MINJI, HANNI, DANIELLE, HAERIN, and HYEIN, debuted on July 22, 2022 under ADOR, an independent label under HYBE led by Hee Jin Min. Their debut album, "New Jeans," released on August 1, 2022, achieved the million-seller milestone, with lead single "Hype Boy" charting on Billboard Global 200 for 37 consecutive weeks. The group has seen success with multiple tracks on Billboard Hot 100, including hits like "Ditto," "OMG," and "Super Shy," and their 2nd EP, "Get Up," debuted at the top of the Billboard 200.

NewJeans has made history by becoming the first K-pop act to reach one billion streams on Spotify in the shortest time since debut. With over 4.4 billion streams and 6.4 million album sales, the group has performed at prestigious events like Chicago's Lollapalooza and the League of Legends World Championship Finals in 2023, establishing themselves as the first K-pop female group to do so.

Report Date: 2025-09-09

NewJeans draws 18-24 & 25-34 audiences and holds attention in SOUTH KOREA, UNITED STATES, INDONESIA. The skew is heavily female (65%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 3,700,000 avg views per post, with Instagram sustaining the conversation. Audience adjacency to GENTLE MONSTER, Casetify, Siam Discovery makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist NewJeans score 2.51% — Strong bucket.

Brand: GENTLE MONSTERBrand: CasetifyBrand: Siam Discovery

Followers:32,300,989

Engagements:810,301

Rate:2.5%

Posts:2,009

Avg Likes:764,514

Avg Comments:12,013

Avg Views:3,864,392

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 32,300,989 · Engagements 810,301 · Rate 2.5% Posts 2,009 · Views 3,864,392 · Avg Likes 764,514 · Avg Comments 12,013 · Avg Views 3,864,392	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 22% 13-17: 12% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (22%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	SOUTH KOREA (13%) UNITED STATES (12%) INDONESIA (11%) PHILIPPINES (10%) THAILAND (7%)	Top regions: SOUTH KOREA (13%), UNITED STATES (12%), INDONESIA (11%)
Platform Engagement	Instagram: 501,131 avg likes/post · Tiktok: 3,700,000 avg views/post · Youtube: 164,392 avg views/post	Best reach: Tiktok 3,700,000 avg views; best engagement: Instagram 501,131 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 222.02

Casetify

Score: 218.09

Siam Discovery

Score: 197.81

Courrèges

Score: 120.54

Siam Center

Score: 93.83

Melissa

Score: 93.16

Roger Vivier

Score: 87.73

Sportmax

Score: 87.59

Maison Kitsuné

Score: 86.47

Tumi

Score: 81.26

Maison Margiela

Score: 67.18

Acne Studios

Score: 61.27

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		222.02
Casetify		218.09
Siam Discovery		197.81
Courrèges		120.54
Siam Center		93.83
Melissa		93.16
Roger Vivier		87.73
Sportmax		87.59
Maison Kitsuné		86.47
Tumi		81.26
Maison Margiela		67.18
Acne Studios		61.27
Loewe		59.60
SK-II		58.89
Miu Miu		58.72
Loro Piana		54.64
Armani Beauty		52.74
Thom Browne		51.72
Sulwhasoo		47.36
Boucheron		45.90
Coach		43.20
JACQUEMUS		41.54
Sandro		41.15
Supergoop!		37.31
TOD's		36.05
Cult Gaia		34.95
Alexander Wang		34.76
Jil Sander		34.39
Vivienne Westwood		31.63
Marni		31.53
Longchamp		30.18
Giuseppe Zanotti Design		29.32
Tory Burch		27.67
Onitsuka Tiger		26.83
A.P.C.		25.76
Brandy Melville		25.47
Dyson		24.92
Golden Goose Deluxe Brand		24.38
Jean Paul Gaultier		24.02
Glow Recipe		23.98
Cathay Pacific		23.96
REVOLVE		23.86
Bottega Veneta		23.29
Palm Angels		22.81
Guerlain		21.64
Shiseido		21.59
La Roche-Posay		21.20
Drunk Elephant		20.62
Van Cleef & Arpels		20.49
Caudalie		19.83