NewJeans

NewJeans — pop artist from KR.

NewJeans, consisting of members MINJI, HANNI, DANIELLE, HAERIN, and HYEIN, debuted on July 22, 2022 under ADOR, an independent label under HYBE led by Hee Jin…

Influence: 73.86% Fanbase: 75.73% Trending: 72.93% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 221.50% • Very Strong

As of 2025-09-26

32,281,463

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-11-06 23:29:04 UTC

Genres

popk-popk-pop girl grouppopasian pop

Biography

NewJeans, consisting of members MINJI, HANNI, DANIELLE, HAERIN, and HYEIN, debuted on July 22, 2022 under ADOR, an independent label under HYBE led by Hee Jin Min. Their debut album, "New Jeans," released on August 1, 2022, achieved the million-seller milestone, with lead single "Hype Boy" charting on Billboard Global 200 for 37 consecutive weeks. The group has seen success with multiple tracks on Billboard Hot 100, including hits like "Ditto," "OMG," and "Super Shy," and their 2nd EP, "Get Up," debuted at the top of the Billboard 200.

NewJeans has made history by becoming the first K-pop act to reach one billion streams on Spotify in the shortest time since debut. With over 4.4 billion streams and 6.4 million album sales, the group has performed at prestigious events like Chicago's Lollapalooza and the League of Legends World Championship Finals in 2023, establishing themselves as the first K-pop female group to do so.

Top Brand Affinities

Report Date: 2025-09-26

NewJeans draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, SOUTH KOREA, INDONESIA. The skew is heavily female (65%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 4,150,000 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Casetify, GENTLE MONSTER, Siam Discovery makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist NewJeans score 3.28% — Very Strong bucket.

Brand: CasetifyBrand: GENTLE MONSTERBrand: Siam Discovery

Followers:32,281,463

Engagements:1,058,797

Rate:3.3%

Posts:2,013

Avg Likes:1,010,827

Avg Comments:12,231

Avg Views:4,288,372

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 32,281,463 · Engagements 1,058,797 · Rate 3.3% Posts 2,013 · Views 4,288,372 · Avg Likes 1,010,827 · Avg Comments 12,231 · Avg Views 4,288,372	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 22% 13-17: 11% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (22%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	UNITED STATES (14%) SOUTH KOREA (13%) INDONESIA (13%) PHILIPPINES (8%) THAILAND (8%)	Top regions: UNITED STATES (14%), SOUTH KOREA (13%), INDONESIA (13%)
Platform Engagement	Instagram: 731,209 avg likes/post · Tiktok: 4,150,000 avg views/post · Youtube: 138,372 avg views/post	Best reach: Tiktok 4,150,000 avg views; best engagement: Instagram 731,209 avg likes

Top Brand Affinities

Casetify

Score: 221.50

GENTLE MONSTER

Score: 220.21

Siam Discovery

Score: 192.83

Courrèges

Score: 125.10

Melissa

Score: 90.88

Sportmax

Score: 86.72

Maison Kitsuné

Score: 84.91

Roger Vivier

Score: 82.50

Tumi

Score: 78.98

Siam Center

Score: 71.96

Maison Margiela

Score: 67.89

Acne Studios

Score: 62.70

Brand	Category	Score
Casetify		221.50
GENTLE MONSTER		220.21
Siam Discovery		192.83
Courrèges		125.10
Melissa		90.88
Sportmax		86.72
Maison Kitsuné		84.91
Roger Vivier		82.50
Tumi		78.98
Siam Center		71.96
Maison Margiela		67.89
Acne Studios		62.70
SK-II		60.90
Miu Miu		59.20
Loewe		58.68
Loro Piana		54.81
Thom Browne		54.01
Armani Beauty		53.87
Sulwhasoo		50.89
Boucheron		47.98
Coach		44.69
Sandro		42.09
JACQUEMUS		41.43
TOD's		38.67
Jil Sander		37.76
Cult Gaia		36.94
Supergoop!		35.83
Alexander Wang		33.52
VIKTOR&ROLF		32.75
Marni		32.30
Vivienne Westwood		32.29
Longchamp		30.46
Onitsuka Tiger		29.51
Tory Burch		29.47
Giuseppe Zanotti Design		29.21
Jean Paul Gaultier		26.09
Golden Goose Deluxe Brand		25.66
Dyson		25.25
A.P.C.		25.23
Brandy Melville		25.09
Cathay Pacific		23.79
REVOLVE		23.40
Bottega Veneta		23.25
Glow Recipe		23.24
Live Nation		22.00
Guerlain		21.87
Palm Angels		21.41
Shiseido		21.28
La Roche-Posay		21.06
Van Cleef & Arpels		20.98