New Rules

New Rules — pop artist from GB.

"New Rules" offers a fresh take on pop music, blending catchy melodies with empowering lyrics that resonate with listeners. The song's infectious chorus and…

Influence: 51.28% Fanbase: 27.41% Trending: 63.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 16.40% • Very Strong

As of 2025-09-09

1,283,232

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:45 UTC

Genres

poppopmainstream pop

Biography

"New Rules" offers a fresh take on pop music, blending catchy melodies with empowering lyrics that resonate with listeners. The song's infectious chorus and upbeat production make it a standout track, showcasing Dua Lipa's vocal prowess and ability to craft a memorable hit. With its relatable message about setting boundaries in relationships, "New Rules" has become an anthem for self-empowerment and independence.

Despite its familiarity, "New Rules" continues to captivate audiences with its infectious energy and universal appeal. Dua Lipa's confident delivery and the song's addictive hook ensure its lasting impact in the pop music landscape, solidifying its place as a modern classic. As a testament to Dua Lipa's artistry and ability to connect with her audience, "New Rules" remains a standout track that continues to resonate with listeners worldwide.

Top Brand Affinities

Report Date: 2025-09-09

New Rules is already in the conversation with 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, PHILIPPINES. The audience is heavily female (73%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (5,541 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to ITV, Beauty Bay, Primark points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist New Rules score 0.11% — Low bucket.

Brand: ITVBrand: Beauty BayBrand: Primark

Followers:1,283,232

Engagements:1,416

Rate:0.1%

Posts:2,184

Avg Likes:1,371

Avg Comments:41

Avg Views:6,792

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,283,232 · Engagements 1,416 · Rate 0.1% Posts 2,184 · Views 6,792 · Avg Likes 1,371 · Avg Comments 41 · Avg Views 6,792	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 19% 13-17: 14% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (19%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	UNITED KINGDOM (24%) UNITED STATES (15%) PHILIPPINES (12%) MEXICO (6%) BRAZIL (5%)	Top regions: UNITED KINGDOM (24%), UNITED STATES (15%), PHILIPPINES (12%)
Platform Engagement	Instagram: 836 avg likes/post · Tiktok: 5,541 avg views/post · Youtube: 1,251 avg views/post	Best reach: Tiktok 5,541 avg views; best engagement: Instagram 836 avg likes

Top Brand Affinities

ITV

Score: 16.40

Beauty Bay

Score: 15.11

Primark

Score: 13.40

River Island

Score: 13.33

MISSGUIDED

Score: 12.24

boohoo

Score: 11.85

Nasty Gal

Score: 11.75

Amazon Music

Score: 8.39

Brandy Melville

Score: 8.06

Marks & Spencer

Score: 7.50

Tesco

Score: 6.89

ASOS

Score: 6.69

Brand	Category	Score
ITV		16.40
Beauty Bay		15.11
Primark		13.40
River Island		13.33
MISSGUIDED		12.24
boohoo		11.85
Nasty Gal		11.75
Amazon Music		8.39
Brandy Melville		8.06
Marks & Spencer		7.50
Tesco		6.89
ASOS		6.69
Topshop		6.25
Lollapalooza		5.29
NBC		4.99
Ryanair		4.92
iHeartRadio Music Awards		4.81
Verizon		4.56
Urban Outfitters		4.22
shein		4.14
Guinness		3.79
Lush		3.54
SheInside		3.48
H&M		3.37
Bershka		3.29
Harrods		3.27
BBC		3.21
Summit Entertainment		3.10
Sunnies Studios		2.81
Pull&Bear		2.80
Baileys		2.78
Pixar		2.60
Paramount Pictures		2.54
Philips		2.52
Aperol		2.44
CBS Television Studios		2.42
Nickelodeon		2.33
Kylie Cosmetics		2.33
CBS		2.32
MTV		2.26
Polaroid		2.24
Pepsi		2.22
Spotify Music		2.20
Showtime		2.19
Pandora		2.15
Chrysler		2.06
Dr. Martens		2.05
Busch		2.01
McLaren		1.99
Coachella		1.99