New Order Brand Affinity ranks highest MOOG at 34.78% . Very Strong. Score DMDB 74.13% | Fanbase 67.09%

New Order — pop artist from GB.

New Order emerged from the breakup of Joy Division in 1980, with Bernard Sumner, Peter Hook, and Stephen Morris forming the band. Gillian Gilbert joined later…

New Order

Superstar

Country: GB | Artist ID: 11e81bc8-4f3d-bb08-a331-a0369fe50396

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Genres

popnew romanticnew wave popsynthpoprockpermanent waverockart rocknew wavepost-punkdance rockalternativealternative rockalternativeeuropeanmadchesterpunkuk post-punk

Influential: 74.13% Fanbase: 67.09% Trending: 77.65%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 34.78% • Very Strong

As of 2025-09-09

1,013,470

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 74.13% | Fanbase 67.09% | Trending 77.65% | CAREER STAGE: SUPERSTAR

Biography

New Order emerged from the breakup of Joy Division in 1980, with Bernard Sumner, Peter Hook, and Stephen Morris forming the band. Gillian Gilbert joined later on. The group's early releases were influenced by post-punk, but they later embraced electronic and dance music, achieving commercial success with hits like "Blue Monday" and "The Perfect Kiss." Over the years, the band's lineup changed, with Peter Hook leaving in 2006. Despite various hiatuses and solo projects, New Order continued to release albums and tour, with their most recent release being 2015's "Music Complete."

New Order's journey began in the late 1970s when members of Joy Division regrouped to form the band. They gained recognition for their innovative blend of new wave and dance music, with hits like "Blue Monday" propelling them to international success. The band faced lineup changes and periods of inactivity but continued to influence a wide range of artists. Their live performances and releases, including the 2019 collaboration with Liam Gillick, showcased their enduring impact on the music scene.

Report Date: 2025-09-09

New Order reliably reaches 25-34 & 35-44 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The base is heavily male (75%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (25,925 avg views per post); Instagram layers on depth and replies. The audience sits near MOOG, Mixcloud, Fred Perry, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist New Order score 0.66% — Low bucket.

Brand: MOOGBrand: MixcloudBrand: Fred Perry

Followers:1,013,470

Engagements:6,677

Rate:0.7%

Posts:1,385

Avg Likes:6,488

Avg Comments:172

Avg Views:42,675

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,013,470 · Engagements 6,677 · Rate 0.7% Posts 1,385 · Views 42,675 · Avg Likes 6,488 · Avg Comments 172 · Avg Views 42,675	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 35-44: 26% 18-24: 24% 45-64: 14%	Largest: 25-34 (34%); next: 35-44 (26%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (22%) BRAZIL (17%) UNITED KINGDOM (9%) EGYPT (5%) ARGENTINA (5%)	Top regions: UNITED STATES (22%), BRAZIL (17%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 4,013 avg likes/post · Tiktok: 16,750 avg views/post · Youtube: 25,925 avg views/post	Best reach: Youtube 25,925 avg views; best engagement: Instagram 4,013 avg likes

Top Brand Affinities

MOOG

Score: 34.78

Mixcloud

Score: 20.38

Fred Perry

Score: 17.46

Ableton

Score: 11.30

Lucasfilm

Score: 11.13

Akai

Score: 10.59

Sennheiser

Score: 8.89

Tate Modern

Score: 7.83

Pioneer

Score: 7.82

Lollapalooza

Score: 7.46

Stone Island

Score: 7.23

Movistar

Score: 6.62

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Top Brand Affinities

Brand	Category	Score
MOOG		34.78
Mixcloud		20.38
Fred Perry		17.46
Ableton		11.30
Lucasfilm		11.13
Akai		10.59
Sennheiser		8.89
Tate Modern		7.83
Pioneer		7.82
Lollapalooza		7.46
Stone Island		7.23
Movistar		6.62
DeLorean Motor Company		6.37
Vivienne Westwood		5.40
Dr. Martens		5.23
Columbia Pictures		5.14
MTV		5.13
Sega		5.04
Warner Bros		5.03
Spotify Music		4.39
Verizon		4.36
Oculus		3.78
Comedy Central		3.73
SoundCloud		3.71
Fallout		3.64
Kodak		3.56
Campari		3.53
Guinness		3.43
BBC		3.43
Leica		3.25
Summit Entertainment		3.21
Coachella		3.21
Star Wars		3.11
Tinder		3.11
Philips		3.08
Paramount Pictures		2.97
NBC		2.82
Polaroid		2.73
Budweiser		2.71
Fujifilm		2.66
Nickelodeon		2.66
UNIQLO		2.65
Beats Electronics		2.52
Snoopy And The Peanuts Gang		2.44
Cafecito		2.42
HBO		2.37
NHL		2.36
Heineken		2.29
Lego		2.26
Citroen		2.26