New Kids on the Block
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
3,065,799
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:23 UTC
Genres
Biography
NEW KIDS ON THE BLOCK, with over 80 million albums sold worldwide, have dominated the music scene with hits like “You Got It (The Right Stuff)” and “I'll Be Loving You (Forever).” Their record-breaking concert tours, including the TOTAL PACKAGE TOUR with Paula Abdul and Boyz II Men, continue to draw massive crowds globally. The release of Thankful, their first music since 2013's 10, coincided with a 40+ date tour that included iconic venues such as Fenway Park and the Hollywood Bowl. The group's enduring popularity was evident as they performed in cities like Brooklyn, Chicago, and Atlanta, solidifying their status as music legends.
New Kids on the Block draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, BRAZIL, NIGERIA. The skew is heavily female (63%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 46,100 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Live Nation, Texas Roadhouse, Kohl's makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,065,799 · Engagements 12,312 · Rate 0.4% Posts 3,655 · Views 75,680 · Avg Likes 11,885 · Avg Comments 503 · Avg Views 75,680 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 28% 35-44: 24% 45-64: 7% |
Largest: 25-34 (38%); next: 18-24 (28%) |
| Gender Split |
Female: 63% Male: 37% Non-binary/Other: 0% |
Skews female (63%) |
| Top Countries |
UNITED STATES (34%) BRAZIL (16%) NIGERIA (5%) CANADA (5%) INDONESIA (4%) |
Top regions: UNITED STATES (34%), BRAZIL (16%), NIGERIA (5%) |
| Platform Engagement | Instagram: 7,443 avg likes/post · Tiktok: 46,100 avg views/post · Youtube: 29,580 avg views/post | Best reach: Tiktok 46,100 avg views; best engagement: Instagram 7,443 avg likes |
Top Brand Affinities
Live Nation
Texas Roadhouse
Kohl's
Influenster
Jetblue Airways
Macy's
Marshalls
MamaBear
Bath & Body Works
Publix
Verizon
Cheesecake Factory
| Brand | Category | Score |
|---|---|---|
| Live Nation | 26.69 | |
| Texas Roadhouse | 19.77 | |
| Kohl's | 12.58 | |
| Influenster | 12.19 | |
| Jetblue Airways | 11.40 | |
| Macy's | 7.44 | |
| Marshalls | 6.65 | |
| MamaBear | 6.64 | |
| Bath & Body Works | 6.62 | |
| Publix | 6.40 | |
| Verizon | 6.24 | |
| Cheesecake Factory | 6.05 | |
| NBC | 5.96 | |
| ULTA Beauty | 5.94 | |
| Walgreens | 5.83 | |
| Margaritaville | 5.69 | |
| Amway | 5.44 | |
| Gillette | 5.39 | |
| The Home Depot | 5.39 | |
| Kroger | 5.36 | |
| Tim Hortons | 5.10 | |
| HomeGoods | 4.99 | |
| Chick-fil-A | 4.97 | |
| Kate Spade | 4.90 | |
| American Airlines | 4.89 | |
| iHeartRadio Music Awards | 4.85 | |
| CNN | 4.84 | |
| BarkBox | 4.35 | |
| Target | 4.32 | |
| FedEx | 4.28 | |
| NORDSTROM | 4.18 | |
| Tiffany | 4.09 | |
| Coach | 4.08 | |
| Dunkin' Donuts | 4.02 | |
| Columbia Pictures | 3.95 | |
| Walmart | 3.88 | |
| Taco Bell | 3.79 | |
| NHL | 3.56 | |
| MTV | 3.40 | |
| NFL | 3.31 | |
| OLD NAVY | 3.30 | |
| AMC | 3.27 | |
| Philips | 3.17 | |
| Tiffany & Co | 3.16 | |
| PetSmart | 3.10 | |
| Busch | 3.04 | |
| LEGOLAND | 3.03 | |
| Costco | 3.02 | |
| Nickelodeon | 2.94 | |
| Los Angeles Lakers | 2.88 |
Official Profiles
Login to view Contact
LoginArtist: New Kids on the Block
The map shows every radio station that aired New Kids on the Block today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-15 04:00 UTC | New Kids on the Block | Dolby Live | Las Vegas, United States | |
| 2026-02-16 04:00 UTC | New Kids on the Block | Dolby Live | Las Vegas, United States | |
| 2026-02-19 04:00 UTC | New Kids on the Block | Dolby Live | Las Vegas, United States | |
| 2026-02-21 04:00 UTC | New Kids on the Block | Dolby Live | Las Vegas, United States | |
| 2026-02-22 04:00 UTC | New Kids on the Block | Dolby Live | Las Vegas, United States | |
| 2026-02-26 04:00 UTC | New Kids on the Block | Dolby Live | Las Vegas, United States | |
| 2026-02-28 04:00 UTC | New Kids on the Block | Dolby Live | Las Vegas, United States | |
| 2026-03-01 04:00 UTC | New Kids on the Block | Dolby Live | Las Vegas, United States |
