New Edition
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
648,501
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
After individual successes in the new jack swing movement, including Bobby Brown's solo career and Bell Biv DeVoe's hit album "Poison," New Edition reunited in 1996 for the successful album "Home Again." The group faced internal tensions during subsequent tours but continued to intermittently regroup for new projects, including a 2004 release under P. Diddy's Bad Boy label.
New Edition keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, BRAZIL, UNITED KINGDOM. The composition is heavily female (59%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 2,857,766 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Verizon, Amazon Music, iHeartRadio Music Awards supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 648,501 · Engagements 26,155 · Rate 4.0% Posts 207 · Views 2,857,766 · Avg Likes 24,967 · Avg Comments 1,418 · Avg Views 2,857,766 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 37% 35-44: 16% 13-17: 6% |
Largest: 25-34 (37%); next: 18-24 (37%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED STATES (77%) BRAZIL (3%) UNITED KINGDOM (2%) SOUTH AFRICA (2%) CANADA (1%) |
Top regions: UNITED STATES (77%), BRAZIL (3%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 756 avg likes/post · Youtube: 2,857,766 avg views/post | Best reach: Youtube 2,857,766 avg views; best engagement: Youtube 24,211 avg likes |
Top Brand Affinities
Verizon
Amazon Music
iHeartRadio Music Awards
Kroger
Walgreens
NBC
Los Angeles Lakers
MTV
Macy's
NFL
Philips
FedEx
| Brand | Category | Score |
|---|---|---|
| Verizon | 11.40 | |
| Amazon Music | 9.74 | |
| iHeartRadio Music Awards | 9.02 | |
| Kroger | 7.84 | |
| Walgreens | 7.41 | |
| NBC | 6.97 | |
| Los Angeles Lakers | 6.79 | |
| MTV | 6.55 | |
| Macy's | 6.21 | |
| NFL | 5.67 | |
| Philips | 5.63 | |
| FedEx | 5.17 | |
| Hennessy | 4.89 | |
| CNN | 4.64 | |
| Walmart | 4.41 | |
| ESPN | 4.27 | |
| Margaritaville | 4.25 | |
| NBA | 4.17 | |
| Nickelodeon | 3.94 | |
| FashionNova | 3.86 | |
| Tiffany & Co | 3.85 | |
| Paramount Pictures | 3.80 | |
| Target | 3.75 | |
| NORDSTROM | 3.51 | |
| Fenty beauty | 3.11 | |
| Cadillac | 3.05 | |
| Columbia Pictures | 2.91 | |
| Busch | 2.69 | |
| CBS | 2.68 | |
| Paypal | 2.67 | |
| WWE | 2.60 | |
| The Olympic Games | 2.45 | |
| Amazon | 2.43 | |
| Pepsi | 2.22 | |
| Transformers | 2.20 | |
| Universal | 2.20 | |
| Spotify Music | 2.17 | |
| Sneakerhead | 2.15 | |
| SoundCloud | 2.15 | |
| Beats Electronics | 2.02 | |
| shein | 1.99 | |
| Sprite | 1.98 | |
| Chipotle Mexican Grill | 1.96 | |
| Coachella | 1.95 | |
| SheInside | 1.93 | |
| Bentley | 1.88 | |
| Microsoft | 1.81 | |
| Bellagio | 1.80 | |
| Pandora | 1.77 | |
| Polo Ralph Lauren | 1.74 |
Official Profiles
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LoginArtist: New Edition
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
