Neto Peña Brand Affinity ranks highest Akai at 13.16% . Very Strong. Score DMDB 58.27% | Fanbase 47.43%

Neto Peña — hip-hop & rap artist from MX.

Neto Peña is a prominent figure in the Mexican Hip Hop scene, hailing from Guadalajara, Jalisco, Mexico, and affiliated with the ALZADA label. He has…

Neto Peña

Established

Country: MX | Gender: male | Artist ID: 11e83feb-d757-cac8-a87a-aa1c026db3d8

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Genres

hip-hop & raphip-hop/rapmexican hip hopcontemporary hip hophip hop

Influential: 58.27% Fanbase: 47.43% Trending: 63.69%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 13.16% • Very Strong

As of 2025-09-09

3,574,215

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.27% | Fanbase 47.43% | Trending 63.69% | CAREER STAGE: MID_LEVEL

Biography

Neto Peña is a prominent figure in the Mexican Hip Hop scene, hailing from Guadalajara, Jalisco, Mexico, and affiliated with the ALZADA label. He has collaborated with various international music artists such as Gera MX, Santa Fe Klan, MC Davo, and others, gaining exposure across Latin America and Europe. Known for his versatile style and ability to adapt to different urban subgenres, he is recognized as one of the top Hispanic rap artists, elevating Mexican music on a global scale.

With a natural approach to rap, Neto Peña skillfully captures street codes in his music while also catering to the younger audience immersed in social media and self-expression. His distinctive vocal style sets him apart, attracting a wide audience and leading to collaborations with artists like Gera MX, Akapellah, and Charles Ans.

Report Date: 2025-09-09

Neto Peña has momentum with 18-24 & 25-34 audiences—particularly in MEXICO, UNITED STATES, INDIA. A heavily male (77%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 18,450 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Akai, Amazon Music, Maybach signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Neto Peña score 0.18% — Low bucket.

Brand: AkaiBrand: Amazon MusicBrand: Maybach

Followers:3,574,215

Engagements:6,411

Rate:0.2%

Posts:1,365

Avg Likes:6,249

Avg Comments:96

Avg Views:26,817

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,574,215 · Engagements 6,411 · Rate 0.2% Posts 1,365 · Views 26,817 · Avg Likes 6,249 · Avg Comments 96 · Avg Views 26,817	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 21% 13-17: 9% 35-44: 3%	Largest: 18-24 (67%); next: 25-34 (21%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	MEXICO (76%) UNITED STATES (4%) INDIA (4%) COLOMBIA (3%) ECUADOR (2%)	Top regions: MEXICO (76%), UNITED STATES (4%), INDIA (4%)
Platform Engagement	Instagram: 3,885 avg likes/post · Tiktok: 18,450 avg views/post · Youtube: 8,367 avg views/post	Best reach: Tiktok 18,450 avg views; best engagement: Instagram 3,885 avg likes

Top Brand Affinities

Akai

Score: 13.16

Amazon Music

Score: 10.91

Maybach

Score: 9.78

Suavecito

Score: 7.97

DeLorean Motor Company

Score: 7.70

Barber Shop Connect

Score: 6.18

Pull&Bear

Score: 4.66

Ableton

Score: 4.28

Colgate

Score: 4.06

Bacardi

Score: 3.74

Tomorrowland

Score: 3.61

Kodak

Score: 3.16

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Top Brand Affinities

Brand	Category	Score
Akai		13.16
Amazon Music		10.91
Maybach		9.78
Suavecito		7.97
DeLorean Motor Company		7.70
Barber Shop Connect		6.18
Pull&Bear		4.66
Ableton		4.28
Colgate		4.06
Bacardi		3.74
Tomorrowland		3.61
Kodak		3.16
Cafecito		3.16
Bershka		3.09
Hennessy		3.05
Spotify Music		2.93
Timberland		2.89
Ubisoft		2.75
Nickelodeon		2.54
Prismacolor		2.51
VidaSana		2.40
Hot Wheels		2.35
Pepsi		2.25
Mitsubishi		2.16
Fujifilm		1.92
Beats Electronics		1.85
Guess		1.75
Red Bull		1.70
A Game of Tones		1.69
Warner Bros		1.65
Coachella		1.64
Universal		1.59
Calvin Klein		1.58
Lamborghini		1.58
Bugatti		1.56
Volkswagen		1.49
Call of Duty		1.41
Walmart		1.39
Supreme		1.39
SoundCloud		1.28
NBA		1.27
Xbox		1.24
Vans		1.22
Vogue		1.21
Pixar		1.21
FIFA		1.21
WWE		1.17
shein		1.16
Chevrolet		1.16
Nike		1.14