Nestor En Bloque

Nestor En Bloque — pop artist from AR.

Néstor Bordiola has been immersed in music since childhood, starting as a percussionist and later becoming the lead singer of a renowned cumbia villera band,…

Influence: 54.26% Fanbase: 36.80% Trending: 62.98% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

47 Street • 72.67% • Very Strong

As of 2025-09-09

6,003,773

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:30 UTC

Genres

popcumbia poplatinlatincumbia villeracumbia paraguayacumbia 420

Biography

Néstor Bordiola has been immersed in music since childhood, starting as a percussionist and later becoming the lead singer of a renowned cumbia villera band, amassing a large fan base. Transitioning to a solo career with a new artistic identity, he cultivated a unique musical style and scored a major hit with "Una calle me separa." In 2019, he clinched the Gardel Award for Best Tropical Male Artist after years of nominations, solidifying his status as a global icon and influencer in his genre through innovative fusions of cumbia, reggae, reggaetón, hip hop, trap, Rkt, dancehall, and raggamuffin.

Continuing to captivate audiences worldwide, Néstor Bordiola embraces musical versatility and growth, constantly creating new content and pushing his creative boundaries. His ability to seamlessly blend diverse rhythms and genres, while maintaining a sense of fun and adaptability, cements his position as a respected and dynamic figure in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Nestor En Bloque reliably reaches 18-24 & 25-34 audiences in ARGENTINA, URUGUAY, CHILE. The base is heavily male (71%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (4,408 avg views per post); Instagram layers on depth and replies. The audience sits near 47 Street, Suavecito, Cafecito, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nestor En Bloque score 2.02% — Strong bucket.

Brand: 47 StreetBrand: SuavecitoBrand: Cafecito

Followers:6,003,773

Engagements:121,408

Rate:2.0%

Posts:135

Avg Likes:121,401

Avg Comments:558

Avg Views:4,408

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,003,773 · Engagements 121,408 · Rate 2.0% Posts 135 · Views 4,408 · Avg Likes 121,401 · Avg Comments 558 · Avg Views 4,408	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 32% 35-44: 7% 13-17: 5%	Largest: 18-24 (55%); next: 25-34 (32%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	ARGENTINA (75%) URUGUAY (9%) CHILE (4%) INDIA (3%) BRAZIL (3%)	Top regions: ARGENTINA (75%), URUGUAY (9%), CHILE (4%)
Platform Engagement	Instagram: 121,330 avg likes/post · Youtube: 4,408 avg views/post	Best reach: Youtube 4,408 avg views; best engagement: Instagram 121,330 avg likes

Top Brand Affinities

47 Street

Score: 72.67

Suavecito

Score: 7.92

Cafecito

Score: 6.86

Movistar

Score: 5.44

Campari

Score: 5.09

Smirnoff

Score: 5.01

Lollapalooza

Score: 3.97

VidaSana

Score: 3.85

Fiat

Score: 3.30

Pringles

Score: 3.26

Peugeot

Score: 3.14

Citroen

Score: 2.85

Brand	Category	Score
47 Street		72.67
Suavecito		7.92
Cafecito		6.86
Movistar		5.44
Campari		5.09
Smirnoff		5.01
Lollapalooza		3.97
VidaSana		3.85
Fiat		3.30
Pringles		3.26
Peugeot		3.14
Citroen		2.85
Lamborghini		2.33
Renault		1.80
Honda		1.54
Chevrolet		1.41
Hyundai		1.35
L'Oréal Paris		1.34
FIFA		1.26
Coca-Cola		1.25
Puma		1.25
Guess		1.25
Mitsubishi		1.19
musical.ly		1.13
Ford		1.10
Pokemon Go		1.08
Netflix		1.05
Heineken		1.04
Ray-Ban		1.02
Volkswagen		0.99
Yamaha		0.94
Pepsi		0.91
Toyota		0.87
McDonald's		0.86
Red Bull		0.86
Spotify Music		0.77
Porsche		0.71
SoundCloud		0.71
NBA		0.71
MAC Cosmetics		0.70
Beats Electronics		0.69
National Geographic		0.66
Nissan		0.65
Adidas		0.64
Marvel		0.61
Ferrari		0.59
PlayStation		0.56
Nike		0.56
DC Entertainment		0.54
Walmart		0.54