Nerina Pallot
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
11,642
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:46:10 UTC
Genres
Biography
Pallot's latest album, A Psalm for Emily Salvi, is a deeply personal tribute inspired by a fan's message, highlighting the enduring power of music in the face of adversity. This unexpected connection led to a record that serves as both a thank you to her supporters and a testament to the strength found in vulnerability and human connection.
Nerina Pallot maintains consistent pull among 25-34 & 35-44 audiences across UNITED KINGDOM, BRAZIL, UNITED STATES. The audience leans female-leaning (51%), so brand cues around style and status perform well. The clearest reach is on Instagram with 278 avg likes per post; Instagram functions as the community touchpoint. Affinity with Virgin Atlantic, ITV, Victoria Beckham makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 11,642 · Engagements 278 · Rate 2.4% Posts 1,326 · Views 0 · Avg Likes 278 · Avg Comments 25 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 35-44: 31% 45-64: 17% 18-24: 13% |
Largest: 25-34 (37%); next: 35-44 (31%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
UNITED KINGDOM (44%) BRAZIL (27%) UNITED STATES (6%) AUSTRALIA (2%) GERMANY (2%) |
Top regions: UNITED KINGDOM (44%), BRAZIL (27%), UNITED STATES (6%) |
| Platform Engagement | Instagram: 278 avg likes/post | best engagement: Instagram 278 avg likes |
Top Brand Affinities
Virgin Atlantic
ITV
Victoria Beckham
Marks & Spencer
Waitrose
Tate Modern
ASDA
Sainsbury's
MOOG
Eurostar
Morrisons
Selfridges
| Brand | Category | Score |
|---|---|---|
| Virgin Atlantic | 25.57 | |
| ITV | 24.06 | |
| Victoria Beckham | 21.01 | |
| Marks & Spencer | 19.01 | |
| Waitrose | 17.76 | |
| Tate Modern | 16.63 | |
| ASDA | 14.44 | |
| Sainsbury's | 14.24 | |
| MOOG | 14.09 | |
| Eurostar | 13.92 | |
| Morrisons | 12.12 | |
| Selfridges | 11.80 | |
| Costa Coffee | 11.50 | |
| All Saints | 11.48 | |
| Easyjet | 11.14 | |
| British Airways | 11.13 | |
| Vauxhall | 11.05 | |
| Barbour | 9.33 | |
| BBC | 9.11 | |
| Amazon Music | 8.63 | |
| Pro Tools | 8.08 | |
| Tomb Raider | 7.83 | |
| Next | 7.57 | |
| Tesco | 7.21 | |
| ALDI | 6.48 | |
| Cadbury | 5.84 | |
| Vivienne Westwood | 5.76 | |
| Showtime | 5.35 | |
| Kickstarter | 5.34 | |
| Guinness | 5.02 | |
| Ryanair | 4.86 | |
| Baileys | 4.51 | |
| Spotify Music | 4.44 | |
| Pfizer | 4.26 | |
| Harrods | 4.06 | |
| ASOS | 4.05 | |
| Lush | 3.87 | |
| Summit Entertainment | 3.87 | |
| Leica | 3.79 | |
| Lego | 3.73 | |
| Final Fantasy | 3.72 | |
| Columbia Pictures | 3.72 | |
| Primark | 3.63 | |
| Aperol | 3.60 | |
| NBC | 2.99 | |
| Uber | 2.91 | |
| Martini | 2.85 | |
| Emporium | 2.85 | |
| MTV | 2.81 | |
| Urban Outfitters | 2.74 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
