Nerd Connection
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
157,239
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:15:15 UTC
Genres
Biography
Their music delves into themes of pessimism and beauty, encapsulated by the motto "Messy world, warm music." Nerd Connection is known for blending clear melodies with profound lyrics, carving out a unique sound. The band actively participates in prominent South Korean festivals and hosts their own concerts, solidifying their presence in the music scene.
Nerd Connection indexes high with fans in the 18-24 range in SOUTH KOREA, UNITED STATES, INDONESIA. The skew is male-leaning (53%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 2,637 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Swatch, GENTLE MONSTER, Summit Entertainment, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Nerd Connection when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 157,239 · Engagements 99 · Rate 0.1% Posts 313 · Views 2,637 · Avg Likes 95 · Avg Comments 16 · Avg Views 2,637 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 29% 13-17: 10% 35-44: 6% |
Largest: 18-24 (53%); next: 25-34 (29%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
SOUTH KOREA (79%) UNITED STATES (3%) INDONESIA (3%) PHILIPPINES (3%) TAIWAN (2%) |
Top regions: SOUTH KOREA (79%), UNITED STATES (3%), INDONESIA (3%) |
| Platform Engagement | Instagram: 0 avg likes/post · Youtube: 2,637 avg views/post | Best reach: Youtube 2,637 avg views; best engagement: Youtube 95 avg likes |
Top Brand Affinities
Swatch
GENTLE MONSTER
Summit Entertainment
Shake Shack
Maison Margiela
Innisfree
Vivienne Westwood
LG Group
Hyundai
Kodak
Stüssy
Carhartt
| Brand | Category | Score |
|---|---|---|
| Swatch | 17.67 | |
| GENTLE MONSTER | 16.41 | |
| Summit Entertainment | 9.11 | |
| Shake Shack | 7.87 | |
| Maison Margiela | 7.60 | |
| Innisfree | 6.90 | |
| Vivienne Westwood | 5.79 | |
| LG Group | 4.48 | |
| Hyundai | 4.03 | |
| Kodak | 3.70 | |
| Stüssy | 3.29 | |
| Carhartt | 3.15 | |
| KFC | 3.10 | |
| Fujifilm | 2.53 | |
| Fila | 2.33 | |
| IKEA | 2.32 | |
| Snoopy And The Peanuts Gang | 2.27 | |
| UNIQLO | 2.26 | |
| New Balance | 2.20 | |
| Pixar | 2.15 | |
| Lush | 2.05 | |
| The North Face | 1.84 | |
| Airbnb | 1.81 | |
| Converse | 1.77 | |
| Polo Ralph Lauren | 1.70 | |
| KitKat | 1.67 | |
| Starbucks | 1.63 | |
| Lego | 1.57 | |
| Yves Saint Laurent | 1.48 | |
| BBC | 1.44 | |
| SoundCloud | 1.41 | |
| Dodge | 1.38 | |
| Pokemon Go | 1.31 | |
| Pandora | 1.27 | |
| H&M | 1.22 | |
| Heineken | 1.21 | |
| Costco | 1.18 | |
| Balenciaga | 1.11 | |
| Coca-Cola | 1.08 | |
| Puma | 1.06 | |
| Vans | 1.03 | |
| Samsung Group | 1.00 | |
| Walt Disney | 0.97 | |
| Gucci | 0.96 | |
| Sony | 0.92 | |
| Nike | 0.92 | |
| Christian Dior | 0.90 | |
| MAC Cosmetics | 0.90 | |
| Polaroid | 0.87 | |
| Marvel Entertainment | 0.85 |
Official Profiles
Login to view Contact
LoginArtist: Nerd Connection
The map shows every radio station that aired Nerd Connection today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
