Nena

Nena — pop artist from DE.

Nena, born Nena Kerner, rose to fame in 1982 with her band Nena, achieving success with hits like "Nur Geträumt" and the worldwide smash "99 Luftballons."…

Influence: 62.58% Fanbase: 48.13% Trending: 69.80% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Sinn • 76.54% • Very Strong

As of 2025-09-08

569,777

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:28 UTC

Genres

poppopnew wave popgerman poprockgerman rockothersworldwide

Biography

Nena, born Nena Kerner, rose to fame in 1982 with her band Nena, achieving success with hits like "Nur Geträumt" and the worldwide smash "99 Luftballons." Despite a decline in sales and attendance in the mid-1980s leading to the band's breakup in 1987, Nena embarked on a successful solo career from 1989 onwards. She continued to release albums, tour, and make appearances on German TV, showcasing her unique blend of melodic vocals and rock influences, garnering renewed popularity with albums like Feat. Nena: Live and Willst Du Mit Mir Gehn in the early 2000s.

Nena's career saw a resurgence in the 2000s with successful releases like Willst Du Mit Mir Gehn and Cover Me, as well as her 16th studio album, Made in Germany, in 2009, followed by subsequent releases like Made in Germany Live, Best of Nena, and Du Bist Gut. Her diverse music style, blending new wave, punk, and EDM, continued to captivate audiences, evident in the success of her 2015 album, Oldschool, which maintained her streak of Top Ten albums in Germany for over a decade. Nena's enduring career showcases her ability to evolve and connect with audiences across generations.

Top Brand Affinities

Report Date: 2025-09-08

Nena resonates most with 25-34 & 18-24 audiences and shows durable presence in GERMANY, UNITED STATES, BRAZIL. With a heavily male (66%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (23,034 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Sinn, Edelsteine, KaDeWe makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nena score 1.46% — Moderate bucket.

Brand: SinnBrand: EdelsteineBrand: KaDeWe

Followers:569,777

Engagements:8,294

Rate:1.5%

Posts:281

Avg Likes:8,216

Avg Comments:293

Avg Views:23,034

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 569,777 · Engagements 8,294 · Rate 1.5% Posts 281 · Views 23,034 · Avg Likes 8,216 · Avg Comments 293 · Avg Views 23,034	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 18-24: 27% 35-44: 22% 45-64: 18%	Largest: 25-34 (30%); next: 18-24 (27%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	GERMANY (28%) UNITED STATES (14%) BRAZIL (7%) FRANCE (4%) MEXICO (3%)	Top regions: GERMANY (28%), UNITED STATES (14%), BRAZIL (7%)
Platform Engagement	Instagram: 7,196 avg likes/post · Youtube: 23,034 avg views/post	Best reach: Youtube 23,034 avg views; best engagement: Instagram 7,196 avg likes

Top Brand Affinities

Sinn

Score: 76.54

Edelsteine

Score: 75.23

KaDeWe

Score: 33.03

Edeka

Score: 28.75

Hummel

Score: 24.58

Commerzbank

Score: 22.78

PowerFood

Score: 21.31

Braun

Score: 17.25

Thermomix

Score: 13.83

Rossmann

Score: 13.36

Augustiner Helles

Score: 12.57

Schutz

Score: 12.00

Brand	Category	Score
Sinn		76.54
Edelsteine		75.23
KaDeWe		33.03
Edeka		28.75
Hummel		24.58
Commerzbank		22.78
PowerFood		21.31
Braun		17.25
Thermomix		13.83
Rossmann		13.36
Augustiner Helles		12.57
Schutz		12.00
TUI Group		10.79
Zimmermann		9.62
Lidl		9.58
Lufthansa		8.66
PLAYMOBIL		6.35
Pioneer		6.26
KARL LAGERFELD		6.14
Lindt		6.05
Heinz		5.59
NBC		5.30
Aperol		5.14
Opel		4.88
Ableton		4.67
Haribo		4.51
Leica		3.95
Campari		3.54
Busch		3.16
IKEA		2.90
Martini		2.82
Polaroid		2.78
Pizza Lover		2.52
MTV		2.44
Primark		2.44
Snoopy And The Peanuts Gang		2.41
Armani		2.39
Audi		2.31
Faber-Castell		2.30
Volkswagen		2.19
Citroen		2.14
Tomorrowland		2.12
LEGOLAND		2.11
Dr. Martens		2.09
Ferrero		2.04
Fiat		1.99
Dolce & Gabbana		1.97
Ray-Ban		1.96
Michael Kors		1.95
Lego		1.89