Nelson Freitas
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
819,501
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:07:18 UTC
Genres
Biography
Raised in a musical Cape Verdean household, Freitas co-founded the group Quatro in the late 1990s, later transitioning to Quatro Plus with his brother. Freitas' solo debut in 2006 was followed by albums like "My Life" in 2010 and "Elevate" in 2013, showcasing his versatile talent with songs in English and Cape Verdean Creole. His latest release, "Sempre Verão" in 2019, features collaborations with artists such as Djodje and Eddy Parker, continuing his legacy of blending genres and influences in his music.
Nelson Freitas connects with 18-24 & 25-34 audiences and shows durable traction across PORTUGAL, UNITED STATES, BRAZIL. With a male-leaning (54%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 21,785 avg views per post; Instagram adds dependable engagement depth. Overlap with Parfois, Intimissimi, Piaget highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Nelson Freitas moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 819,501 · Engagements 2,836 · Rate 0.3% Posts 218 · Views 21,785 · Avg Likes 2,782 · Avg Comments 99 · Avg Views 21,785 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 40% 35-44: 10% 13-17: 5% |
Largest: 18-24 (42%); next: 25-34 (40%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
PORTUGAL (41%) UNITED STATES (10%) BRAZIL (9%) FRANCE (6%) ANGOLA (4%) |
Top regions: PORTUGAL (41%), UNITED STATES (10%), BRAZIL (9%) |
| Platform Engagement | Instagram: 1,457 avg likes/post · Youtube: 21,785 avg views/post | Best reach: Youtube 21,785 avg views; best engagement: Instagram 1,457 avg likes |
Top Brand Affinities
Parfois
Intimissimi
Piaget
Pioneer
Dsquared
boohoo
New Era
Calzedonia
Havaianas
MISSGUIDED
Gillette
Alexander McQueen
| Brand | Category | Score |
|---|---|---|
| Parfois | 45.89 | |
| Intimissimi | 16.12 | |
| Piaget | 14.96 | |
| Pioneer | 11.31 | |
| Dsquared | 8.48 | |
| boohoo | 7.51 | |
| New Era | 7.46 | |
| Calzedonia | 6.77 | |
| Havaianas | 6.18 | |
| MISSGUIDED | 5.51 | |
| Gillette | 5.48 | |
| Alexander McQueen | 5.20 | |
| Kiko | 5.15 | |
| Bershka | 4.38 | |
| Stradivarius | 3.92 | |
| ASOS | 3.81 | |
| Primark | 3.76 | |
| Hennessy | 3.48 | |
| shein | 3.39 | |
| SoundCloud | 3.37 | |
| Christian Louboutin | 3.35 | |
| Zara | 3.19 | |
| Colgate | 2.97 | |
| Pull&Bear | 2.83 | |
| BALMAIN | 2.80 | |
| FashionNova | 2.80 | |
| Timberland | 2.75 | |
| Guess | 2.75 | |
| SheInside | 2.75 | |
| Fenty beauty | 2.73 | |
| Versace | 2.47 | |
| Moschino | 2.47 | |
| Beats Electronics | 2.35 | |
| New Balance | 2.28 | |
| Garnier | 2.28 | |
| Michael Kors | 2.27 | |
| Spotify Music | 2.21 | |
| Armani | 2.21 | |
| H&M | 2.20 | |
| KENZO | 2.19 | |
| Dr. Martens | 2.14 | |
| Tomorrowland | 2.10 | |
| Forever 21 | 1.94 | |
| Cartier | 1.88 | |
| Heineken | 1.82 | |
| Los Angeles Lakers | 1.82 | |
| Dolce & Gabbana | 1.79 | |
| Yves Saint Laurent | 1.77 | |
| Lacoste | 1.71 | |
| Rolex | 1.66 |
Official Profiles
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LoginArtist: Nelson Freitas
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Top 10 Songs Played Today
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Total Streams (2025-09-30)
Total: 789,952
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















