Nelson

Nelson — pop artist from US.

Nelson, founded by twin brothers Matthew and Gunnar Nelson, achieved commercial success in 1990 with their debut album After the Rain, featuring the hit…

Influence: 49.27% Fanbase: 21.74% Trending: 63.03% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 35.74% • Very Strong

As of 2025-09-08

26,669

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:06:50 UTC

Genres

poppoprockhard rockmetalglam metal

Biography

Nelson, founded by twin brothers Matthew and Gunnar Nelson, achieved commercial success in 1990 with their debut album After the Rain, featuring the hit "(Can't Live Without Your) Love and Affection." Despite label challenges and shifting music trends, Nelson has continued releasing acclaimed albums like Lightning Strikes Twice (2010), Peace Out (2015), and A Nelson Family Christmas (2022).

Originally part of the heavy metal band Strange Agents in the '80s, Nelson emerged as a duo in the '90s. After their debut success, label disputes led to a hiatus before the release of Because They Can. The brothers later founded Stone Canyon Records, releasing Imaginator and The Silence Is Broken. Nelson explored country and pop/rock influences with albums like Brother Harmony and Life, showcasing their versatility and dedication to their musical legacy.

Top Brand Affinities

Report Date: 2025-09-08

Nelson connects with 45-64 & 35-44 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (68%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 1,300 avg views per post; Instagram adds dependable engagement depth. Overlap with Ampeg, Live Nation, FabFitFun highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Nelson moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nelson score 3.36% — Very Strong bucket.

Brand: AmpegBrand: Live NationBrand: FabFitFun

Followers:26,669

Engagements:896

Rate:3.4%

Posts:1,208

Avg Likes:849

Avg Comments:58

Avg Views:1,300

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 26,669 · Engagements 896 · Rate 3.4% Posts 1,208 · Views 1,300 · Avg Likes 849 · Avg Comments 58 · Avg Views 1,300	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 32% 35-44: 29% 25-34: 27% 18-24: 10%	Largest: 45-64 (32%); next: 35-44 (29%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (69%) BRAZIL (11%) UNITED KINGDOM (6%) CANADA (3%) ITALY (3%)	Top regions: UNITED STATES (69%), BRAZIL (11%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 715 avg likes/post · Youtube: 1,300 avg views/post	Best reach: Youtube 1,300 avg views; best engagement: Instagram 715 avg likes

Top Brand Affinities

Ampeg

Score: 35.74

Live Nation

Score: 27.48

FabFitFun

Score: 15.26

Akg

Score: 14.57

Pro Tools

Score: 11.81

MTV

Score: 10.78

Sennheiser

Score: 10.34

Margaritaville

Score: 9.93

Amazon Music

Score: 9.90

iHeartRadio Music Awards

Score: 9.80

NBC

Score: 9.46

DeLorean Motor Company

Score: 8.72

Brand	Category	Score
Ampeg		35.74
Live Nation		27.48
FabFitFun		15.26
Akg		14.57
Pro Tools		11.81
MTV		10.78
Sennheiser		10.34
Margaritaville		9.93
Amazon Music		9.90
iHeartRadio Music Awards		9.80
NBC		9.46
DeLorean Motor Company		8.72
FOX		7.54
Columbia Pictures		7.48
Tesla Motors		7.43
Delta		7.06
Kroger		6.89
Influenster		6.79
Pontiac		6.72
Hasbro		6.31
FedEx		6.28
Bath & Body Works		6.16
Walgreens		6.06
NHL		6.06
Macy's		5.98
Publix		5.54
Hot Topic		5.52
Bud Light		5.44
Paramount Pictures		5.31
Jack Daniels		5.27
MATTEL		5.24
ULTA Beauty		5.08
eBay		4.88
Verizon		4.74
CNN		4.73
Coors		4.73
Walmart		4.72
Spotify Music		4.53
Taco Bell		4.50
PetSmart		4.37
NFL		4.29
WWE		4.27
Kickstarter		4.12
BarkBox		3.96
ESPN		3.92
Busch		3.89
Harley-Davidson		3.85
Martini		3.81
Cadillac		3.74
Pfizer		3.68