NELL

NELL — pop artist from KR.

Formed in 1999, Nell is a South Korean modern rock band known for their emotional and lyrical music, creating a unique musical world that sets them apart as…

Influence: 60.42% Fanbase: 50.67% Trending: 65.30% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 14.10% • Very Strong

As of 2025-09-09

126,260

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:25 UTC

Genres

poppopkorean poprockk-rock

Biography

Formed in 1999, Nell is a South Korean modern rock band known for their emotional and lyrical music, creating a unique musical world that sets them apart as unrivaled in Korea. Coldplay even recommended Nell's 'Grey Zone' as their favorite Korean band. With the ability to sell out large concert halls and consistently rank high on music charts, Nell has influenced many Korean indie bands and maintains a devoted core fan base. Their annual signature performance "Christmas in NELL'S ROOM" is highly recognized in the Korean music industry.

Top Brand Affinities

Report Date: 2025-09-09

NELL speaks to 18-24 & 25-34 audiences with measurable traction in SOUTH KOREA, UNITED STATES, INDONESIA. Composition is heavily female (71%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (6,917 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near GENTLE MONSTER, Summit Entertainment, Shake Shack, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist NELL score 1.59% — Moderate bucket.

Brand: GENTLE MONSTERBrand: Summit EntertainmentBrand: Shake Shack

Followers:126,260

Engagements:2,006

Rate:1.6%

Posts:230

Avg Likes:1,992

Avg Comments:50

Avg Views:6,917

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 126,260 · Engagements 2,006 · Rate 1.6% Posts 230 · Views 6,917 · Avg Likes 1,992 · Avg Comments 50 · Avg Views 6,917	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 27% 13-17: 8% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (27%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	SOUTH KOREA (45%) UNITED STATES (14%) INDONESIA (4%) BRAZIL (4%) MEXICO (4%)	Top regions: SOUTH KOREA (45%), UNITED STATES (14%), INDONESIA (4%)
Platform Engagement	Instagram: 1,531 avg likes/post · Youtube: 6,917 avg views/post	Best reach: Youtube 6,917 avg views; best engagement: Instagram 1,531 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 14.10

Summit Entertainment

Score: 11.09

Shake Shack

Score: 9.45

Innisfree

Score: 7.75

Pilsner Urquell

Score: 5.20

LG Group

Score: 4.40

Snoopy And The Peanuts Gang

Score: 3.87

Leica

Score: 3.50

Hyundai

Score: 3.32

Fujifilm

Score: 3.30

Gundam

Score: 2.84

Dr. Martens

Score: 2.62

Brand	Category	Score
GENTLE MONSTER		14.10
Summit Entertainment		11.09
Shake Shack		9.45
Innisfree		7.75
Pilsner Urquell		5.20
LG Group		4.40
Snoopy And The Peanuts Gang		3.87
Leica		3.50
Hyundai		3.32
Fujifilm		3.30
Gundam		2.84
Dr. Martens		2.62
Faber-Castell		2.30
Starbucks		2.23
IKEA		2.22
Lush		2.21
Pokemon Go		2.19
Fila		2.17
Kodak		2.02
Lego		2.00
SoundCloud		2.00
UNIQLO		1.98
Sony		1.94
Dodge		1.88
Airbnb		1.77
KFC		1.72
Pixar		1.62
New Balance		1.50
Guinness		1.45
Heineken		1.42
BBC		1.38
Samsung Group		1.34
Coca-Cola		1.33
Chanel		1.29
Polaroid		1.25
Costco		1.20
Pokemon		1.18
Yves Saint Laurent		1.17
Polo Ralph Lauren		1.13
OREO		1.12
Activision Blizzard		1.06
Tiffany & Co		1.05
Supreme		1.03
Apple		0.98
Netflix		0.98
Adobe		0.97
McDonald's		0.97
Spotify Music		0.96
Converse		0.95
Louis Vuitton		0.92