Neil deGrasse Tyson
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
13,363,696
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:18:49 UTC
Biography
Neil deGrasse Tyson draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, CANADA, INDIA. The skew is heavily male (86%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 302,223 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Bonneville, Jameson, Kickstarter makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,363,696 · Engagements 32,547 · Rate 0.2% Posts 2,480 · Views 377,573 · Avg Likes 30,894 · Avg Comments 1,197 · Avg Views 377,573 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 32% 35-44: 15% 45-64: 8% |
Largest: 25-34 (42%); next: 18-24 (32%) |
| Gender Split |
Female: 14% Male: 86% Non-binary/Other: 0% |
Skews male (86%) |
| Top Countries |
UNITED STATES (47%) CANADA (7%) INDIA (6%) IRAN (4%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (47%), CANADA (7%), INDIA (6%) |
| Platform Engagement | Instagram: 14,581 avg likes/post · Tiktok: 75,350 avg views/post · Youtube: 302,223 avg views/post | Best reach: Youtube 302,223 avg views; best engagement: Instagram 14,581 avg likes |
Top Brand Affinities
Bonneville
Jameson
Kickstarter
The Home Depot
Columbia Pictures
CNN
Fallout
Pacific Northwest Wonderland
Oculus
Boeing
Bethesda Softworks
Coors
| Brand | Category | Score |
|---|---|---|
| Bonneville | 7.87 | |
| Jameson | 6.10 | |
| Kickstarter | 5.35 | |
| The Home Depot | 5.16 | |
| Columbia Pictures | 4.81 | |
| CNN | 4.58 | |
| Fallout | 4.57 | |
| Pacific Northwest Wonderland | 4.57 | |
| Oculus | 4.54 | |
| Boeing | 4.33 | |
| Bethesda Softworks | 4.23 | |
| Coors | 4.14 | |
| Guinness | 4.00 | |
| Comedy Central | 3.91 | |
| Tesla Motors | 3.86 | |
| Star Wars | 3.75 | |
| NHL | 3.63 | |
| Busch | 3.58 | |
| Taco Bell | 3.52 | |
| Warner Bros | 3.29 | |
| Matrix | 3.22 | |
| HBO | 3.21 | |
| Paramount Pictures | 3.13 | |
| ESPN | 3.09 | |
| Prismacolor | 2.99 | |
| Showtime | 2.98 | |
| Budweiser | 2.96 | |
| Uber | 2.92 | |
| Rover | 2.88 | |
| BBC | 2.80 | |
| Omega | 2.79 | |
| Lego | 2.79 | |
| Lollapalooza | 2.78 | |
| UFC | 2.75 | |
| Cadillac | 2.73 | |
| Nintendo | 2.70 | |
| AMC | 2.60 | |
| NBC | 2.57 | |
| Pokemon Go | 2.51 | |
| Subaru | 2.40 | |
| Bellagio | 2.40 | |
| Microsoft | 2.39 | |
| Activision Blizzard | 2.39 | |
| Costco | 2.36 | |
| NFL | 2.33 | |
| Jeep | 2.28 | |
| WWE | 2.27 | |
| Lululemon Athletica | 2.27 | |
| Kodak | 2.21 | |
| Marvel Entertainment | 2.21 |
Official Profiles
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LoginArtist: Neil deGrasse Tyson
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-20 03:30 UTC | Neil deGrasse Tyson | San Diego Civic Theatre | San Diego, United States | |
| 2026-02-21 04:00 UTC | Neil deGrasse Tyson | Hard Rock Live - Sacramento | Wheatland, United States | |
| 2026-03-06 03:30 UTC | Neil deGrasse Tyson | Hersheypark Stadium | Derry Township, United States | |
| 2026-03-25 02:30 UTC | Neil deGrasse Tyson | Carnegie Music Hall | Pittsburgh, United States | |
| 2026-03-27 02:30 UTC | Neil deGrasse Tyson | Indiana University Auditorium | Bloomington, United States |
