Neha Kakkar Brand Affinity ranks highest Jumeirah at 8.03% . Very Strong. Score DMDB 69.95% | Fanbase 84.77%

Neha Kakkar — pop artist from IN.

Neha Kakkar is an Indian playback singer recognized for her energetic party tracks. She gained prominence with the song "Second Hand Jawaani" from the 2012…

Neha Kakkar

Superstar

Country: IN | Gender: female | Artist ID: 11e81bc6-f414-7c7c-871b-a0369fe50396

Find Artist

Genres

popdesi poppopasianfilmimodern bollywoodbollywood

Influential: 69.95% Fanbase: 84.77% Trending: 62.53%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Jumeirah • 8.03% • Very Strong

As of 2025-09-09

110,281,451

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.95% | Fanbase 84.77% | Trending 62.53% | CAREER STAGE: SUPERSTAR

Biography

Neha Kakkar is an Indian playback singer recognized for her energetic party tracks. She gained prominence with the song "Second Hand Jawaani" from the 2012 film Cocktail and achieved success in Bollywood with the hit trance number "Manali Trance."

Report Date: 2025-09-09

Neha Kakkar stands out with 18-24 & 25-34 audiences across INDIA, BANGLADESH, PAKISTAN. The profile is heavily male (75%), and content lands hardest on Tiktok, where posts average 4,200,000 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Jumeirah, Mahindra, PlayerUnknown's Battlegrounds, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Neha Kakkar a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Neha Kakkar score 0.70% — Low bucket.

Brand: JumeirahBrand: MahindraBrand: PlayerUnknown's Battlegrounds

Followers:110,281,451

Engagements:777,147

Rate:0.7%

Posts:483

Avg Likes:749,737

Avg Comments:5,660

Avg Views:4,930,273

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 110,281,451 · Engagements 777,147 · Rate 0.7% Posts 483 · Views 4,930,273 · Avg Likes 749,737 · Avg Comments 5,660 · Avg Views 4,930,273	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 35% 13-17: 6% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (35%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	INDIA (72%) BANGLADESH (9%) PAKISTAN (6%) UNITED STATES (3%) NEPAL (3%)	Top regions: INDIA (72%), BANGLADESH (9%), PAKISTAN (6%)
Platform Engagement	Instagram: 265,737 avg likes/post · Tiktok: 4,200,000 avg views/post · Youtube: 730,273 avg views/post	Best reach: Tiktok 4,200,000 avg views; best engagement: Tiktok 454,700 avg likes

Top Brand Affinities

Jumeirah

Score: 8.03

Mahindra

Score: 7.26

PlayerUnknown's Battlegrounds

Score: 6.54

Motorola

Score: 3.55

Bajaj

Score: 3.38

MTV

Score: 2.60

Snapseed

Score: 2.51

musical.ly

Score: 2.34

Gymshark

Score: 2.27

Travelgram

Score: 2.20

KTM

Score: 2.15

FashionNova

Score: 1.96

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Top Brand Affinities

Brand	Category	Score
Jumeirah		8.03
Mahindra		7.26
PlayerUnknown's Battlegrounds		6.54
Motorola		3.55
Bajaj		3.38
MTV		2.60
Snapseed		2.51
musical.ly		2.34
Gymshark		2.27
Travelgram		2.20
KTM		2.15
FashionNova		1.96
KFC		1.85
Canon		1.80
Nikon		1.73
A Game of Tones		1.71
Ray-Ban		1.41
Hyundai		1.33
Beats Electronics		1.28
Xiaomi		1.27
WWE		1.15
Apple		1.13
CBS Television Studios		1.11
Adobe		1.08
Suzuki		1.06
Samsung Group		1.03
Levi's		1.02
Gucci		0.99
CBS		0.98
H&M		0.98
Supreme		0.97
National Geographic		0.96
Yamaha		0.96
Puma		0.94
Zara		0.92
Calvin Klein		0.91
Louis Vuitton		0.85
Marvel Entertainment		0.83
SheInside		0.82
FIFA		0.81
Toyota		0.80
Red Bull		0.76
Sony		0.73
Tommy Hilfiger		0.71
Lamborghini		0.71
Audi		0.70
Vogue		0.70
BMW		0.63
Adidas		0.62
Nike		0.62