ねぐせ。 Brand Affinity ranks highest Anna Sui at 27.23% . Very Strong. Score DMDB 58.10% | Fanbase 47.86%

ねぐせ。 — pop artist from JP.

Formed in August 2020 in Nagoya, the 4-piece rock band Neguse prioritizes smiles. The band consists of members Ryotachi (Vo/G), Shoto (B), Naoto (Dr), and…

ねぐせ。

Established

Country: JP | Artist ID: 70a0b90e-e94a-4a8c-a503-78fc6324bad5

Find Artist

Genres

popj-popjapanese teen poppoprockrockpop rock

Influential: 58.10% Fanbase: 47.86% Trending: 63.22%

As of: 2025-09-08

Top Brand Affinity

Highest overlapping lifestyle brand

Anna Sui • 27.23% • Very Strong

As of 2025-09-08

460,934

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Scores

Score: DMDB 58.10% | Fanbase 47.86% | Trending 63.22% | CAREER STAGE: MID_LEVEL

Biography

Formed in August 2020 in Nagoya, the 4-piece rock band Neguse prioritizes smiles. The band consists of members Ryotachi (Vo/G), Shoto (B), Naoto (Dr), and Naoya (G). Their April 2021 release "Irodori" showcased Ryotachi's husky vocals and lyrical themes of love and daily life, resonating with a wide audience. In October 2021, their release "Super Aishitai" shifted to a sparkling pop sound, gaining traction on social media and solidifying their status as a notable presence in the 2022 band scene.

Neguse's momentum continued in 2022 with confirmed performances at VIVA LA ROCK, ROCK IN JAPAN, and other major summer festivals. Their growing presence has made them an increasingly prominent force in the music scene. For more information, visit their official website at https://neguse.jp/.

Report Date: 2025-09-08

ねぐせ。 connects with 18-24 & 25-34 audiences and shows durable traction across JAPAN, TAIWAN, INDONESIA. With a female-leaning (55%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 96,644 avg views per post; Instagram adds dependable engagement depth. Overlap with Anna Sui, Chloé, ChilliBeans highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: ねぐせ。 moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ねぐせ。 score 2.43% — Strong bucket.

Brand: Anna SuiBrand: ChloéBrand: ChilliBeans

Followers:460,934

Engagements:11,187

Rate:2.4%

Posts:930

Avg Likes:10,768

Avg Comments:32

Avg Views:159,644

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 460,934 · Engagements 11,187 · Rate 2.4% Posts 930 · Views 159,644 · Avg Likes 10,768 · Avg Comments 32 · Avg Views 159,644	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 20% 13-17: 13% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (20%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	JAPAN (73%) TAIWAN (8%) INDONESIA (5%) SOUTH KOREA (4%) UNITED STATES (3%)	Top regions: JAPAN (73%), TAIWAN (8%), INDONESIA (5%)
Platform Engagement	Instagram: 5,234 avg likes/post · Tiktok: 63,000 avg views/post · Youtube: 96,644 avg views/post	Best reach: Youtube 96,644 avg views; best engagement: Instagram 5,234 avg likes

Top Brand Affinities

Anna Sui

Score: 27.23

Chloé

Score: 19.81

ChilliBeans

Score: 19.53

Vivienne Westwood

Score: 16.72

L'Occitane

Score: 12.41

Style Nanda

Score: 10.68

Dr. Martens

Score: 10.54

GENTLE MONSTER

Score: 9.84

Paul Smith

Score: 9.79

Maison Margiela

Score: 9.67

Snoopy And The Peanuts Gang

Score: 8.16

Stüssy

Score: 7.34

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Top Brand Affinities

Brand	Category	Score
Anna Sui		27.23
Chloé		19.81
ChilliBeans		19.53
Vivienne Westwood		16.72
L'Occitane		12.41
Style Nanda		10.68
Dr. Martens		10.54
GENTLE MONSTER		9.84
Paul Smith		9.79
Maison Margiela		9.67
Snoopy And The Peanuts Gang		8.16
Stüssy		7.34
Loewe		7.31
Lipton		6.34
Lush		5.92
Innisfree		5.51
Daniel Wellington		5.47
Olympus		5.44
Carhartt		5.13
Champion		5.08
Kate Spade		4.48
Coach		4.37
UNIQLO		4.27
IKEA		4.22
Converse		4.09
Haribo		4.03
Christian Dior		3.81
Walt Disney		3.66
Bershka		3.61
Miu Miu		3.57
New Balance		3.48
shein		3.48
Polo Ralph Lauren		3.28
Fila		3.03
SheInside		3.00
Costco		2.83
The North Face		2.66
Tiffany		2.58
Marc Jacobs		2.55
Chanel		2.53
LEGOLAND		2.38
Reebok		2.28
GAP		2.20
Vans		2.12
Yves Saint Laurent		2.03
Forever 21		1.99
MAC Cosmetics		1.93
Burberry		1.93
Starbucks		1.90
GIVENCHY		1.69