Need for Mirrors
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
10,901
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 07:59:50 UTC
Genres
Biography
Need for Mirrors commands interest from 25-34 & 35-44 audiences in UNITED KINGDOM, UNITED STATES, NEW ZEALAND. With a heavily male (82%) base, collaborations tied to style, access, or drops tend to land. Instagram delivers predictable visibility (302 avg likes per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Mixcloud, Pioneer, Ableton points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 10,901 · Engagements 302 · Rate 2.8% Posts 10 · Views 0 · Avg Likes 302 · Avg Comments 24 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 35-44: 27% 18-24: 19% 45-64: 7% |
Largest: 25-34 (45%); next: 35-44 (27%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED KINGDOM (47%) UNITED STATES (11%) NEW ZEALAND (6%) GERMANY (3%) AUSTRALIA (3%) |
Top regions: UNITED KINGDOM (47%), UNITED STATES (11%), NEW ZEALAND (6%) |
| Platform Engagement | Instagram: 302 avg likes/post | best engagement: Instagram 302 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Ableton
Akai
SoundCloud
MOOG
Vauxhall
Sennheiser
Trancefamily
Beats Electronics
Atmos
Warner Bros
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 199.25 | |
| Pioneer | 65.31 | |
| Ableton | 50.87 | |
| Akai | 34.69 | |
| SoundCloud | 32.76 | |
| MOOG | 30.90 | |
| Vauxhall | 29.43 | |
| Sennheiser | 22.32 | |
| Trancefamily | 12.21 | |
| Beats Electronics | 11.66 | |
| Atmos | 10.07 | |
| Warner Bros | 9.97 | |
| Stüssy | 9.23 | |
| Pro Tools | 8.87 | |
| Spotify Music | 7.55 | |
| Amazon Music | 7.50 | |
| Selfridges | 6.66 | |
| Tomorrowland | 5.40 | |
| Pilsner Urquell | 5.35 | |
| Fallout | 5.23 | |
| Carhartt | 4.71 | |
| BBC | 4.07 | |
| Haribo | 3.98 | |
| Tesco | 3.63 | |
| Matrix | 3.46 | |
| Counter-Strike | 3.37 | |
| Sneakerhead | 3.06 | |
| Emporium | 2.97 | |
| Kodak | 2.94 | |
| Guinness | 2.81 | |
| Dr. Martens | 2.67 | |
| Martini | 2.66 | |
| Paramount Pictures | 2.47 | |
| Rolls-Royce | 2.41 | |
| ASOS | 2.34 | |
| MTV | 2.24 | |
| Baileys | 2.23 | |
| Supreme | 2.19 | |
| Red Bull | 2.08 | |
| Lush | 1.96 | |
| Chrysler | 1.93 | |
| Showtime | 1.90 | |
| A Game of Tones | 1.87 | |
| Heineken | 1.82 | |
| The North Face | 1.81 | |
| Vans | 1.77 | |
| ASICS | 1.71 | |
| Lego | 1.68 | |
| Jack Daniels | 1.67 | |
| Aperol | 1.67 |
Official Profiles
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LoginArtist: Need for Mirrors
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 08:00 UTC | Bass Station and Soul in Motion LDN 2025 | The Smith House | Toronto, Canada | — |
| 2026-01-30 22:00 UTC | Hospitality Weekender 2026 | Butlins | Arun, United Kingdom | — |
