Ne‐Yo

Ne‐Yo

Country: US | Gender: male

Influence: 25.98% Fanbase: 77.93% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 25.05% • Very Strong

As of 2025-10-08

8,898,704

Social Media Followers

As of 2025-10-08

00:00:00

Hours Airplay

2025-12-07 11:35:35 UTC

Genres

popdance poppopr&b, funk & soulr&burban contemporaryr&b/soulcontemporary r&bhip-hop & rappop rap

Biography

Ne-Yo, born Shaffer Smith in Camden, Arkansas, gained recognition in the music industry as a songwriter before signing with Def Jam in late 2004. His debut album, "In My Own Words," released in February 2006, reached the top of the Billboard 200 and R&B/Hip-Hop album charts, featuring the hit single "So Sick." Following successful collaborations with artists like Beyoncé and Rihanna, Ne-Yo continued to release albums every few years, blending pop-oriented R&B with influences from Michael Jackson and Babyface.

After achieving critical acclaim with albums like "Year of the Gentleman" in 2008 and "R.E.D." in 2012, Ne-Yo maintained a presence in the music industry through collaborations and television appearances. His seventh album, "Good Man," was released in 2018, showcasing his versatile talent as a singer, songwriter, and producer. Throughout his career, Ne-Yo has consistently delivered sophisticated and chart-topping music, solidifying his reputation as a prominent figure in contemporary R&B.

Ne‐Yo Marketing Affinity & Brand Fit Data

Report Date: 2025-10-08

Ne‐Yo stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The profile is heavily female (55%), and content lands hardest on Youtube, where posts average 193,592 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Warner Music, Live Nation, WNBA, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Ne‐Yo a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Ne‐Yo score 0.17%Low bucket.
Brand: Warner MusicBrand: Live NationBrand: WNBA
Followers:8,898,704
Engagements:15,093
Rate:0.2%
Posts:501
Views:326,842
Avg Likes:14,418
Avg Comments:436
Avg Views:326,842

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 8,898,704 · Engagements 15,093 · Rate 0.2%
Posts 501 · Views 326,842 · Avg Likes 14,418 · Avg Comments 436 · Avg Views 326,842
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 56%
25-34: 32%
35-44: 6%
13-17: 5%
Largest: 18-24 (56%); next: 25-34 (32%)
Gender Split Female: 55%
Male: 45%
Non-binary/Other: 0%
Skews female (55%)
Top Countries UNITED STATES (25%)
BRAZIL (19%)
UNITED KINGDOM (5%)
SOUTH AFRICA (4%)
TANZANIA (4%)
Top regions: UNITED STATES (25%), BRAZIL (19%), UNITED KINGDOM (5%)
Platform Engagement Instagram: 6,500 avg likes/post · Tiktok: 133,250 avg views/post · Youtube: 193,592 avg views/post Best reach: Youtube 193,592 avg views; best engagement: Instagram 6,500 avg likes

Top Brand Affinities

Warner Music
Score: 25.05
Live Nation
Score: 23.78
WNBA
Score: 16.19
Amazon Music
Score: 15.85
Titleist
Score: 14.82
Pro Tools
Score: 13.00
Akai
Score: 11.86
Pioneer
Score: 9.30
Delta
Score: 8.76
New Era
Score: 8.48
Macy's
Score: 7.55
Ableton
Score: 6.97
Brand Category Score
Warner Music 25.05
Live Nation 23.78
WNBA 16.19
Amazon Music 15.85
Titleist 14.82
Pro Tools 13.00
Akai 11.86
Pioneer 9.30
Delta 8.76
New Era 8.48
Macy's 7.55
Ableton 6.97
ESPN 6.48
Steve Madden 6.29
Gillette 6.26
iHeartRadio Music Awards 5.84
Hennessy 5.69
Alexander McQueen 4.45
Verizon 4.34
TOM FORD 4.18
CNN 3.98
Nickelodeon 3.77
Philips 3.67
NBC 3.43
ASOS 3.35
BALMAIN 3.12
Urban Outfitters 3.07
FashionNova 2.93
MTV 2.91
Christian Louboutin 2.89
Fenty beauty 2.72
Los Angeles Lakers 2.70
Timberland 2.62
New Balance 2.61
Lollapalooza 2.53
NBA 2.48
Versace 2.41
Under Armour 2.32
Lululemon Athletica 2.29
Dolce & Gabbana 2.23
Beats Electronics 2.18
Dr. Martens 2.09
Kodak 2.07
shein 2.02
Pandora 2.01
SoundCloud 2.01
Target 2.00
Paramount Pictures 2.00
Sneakerhead 1.97
Transformers 1.94

Official Profiles

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Artist: Ne‐Yo

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Ne‐Yo today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-18)

Total: 3,174,891

PLATFORM TOTAL %
Last.fm Last.fm 3,174,891 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Spotify Spotify 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

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