Ne‐Yo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-08
8,898,704
Social Media Followers
As of 2025-10-08
00:00:00
Hours Airplay
2025-12-07 11:35:35 UTC
Genres
Biography
After achieving critical acclaim with albums like "Year of the Gentleman" in 2008 and "R.E.D." in 2012, Ne-Yo maintained a presence in the music industry through collaborations and television appearances. His seventh album, "Good Man," was released in 2018, showcasing his versatile talent as a singer, songwriter, and producer. Throughout his career, Ne-Yo has consistently delivered sophisticated and chart-topping music, solidifying his reputation as a prominent figure in contemporary R&B.
Ne‐Yo stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The profile is heavily female (55%), and content lands hardest on Youtube, where posts average 193,592 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Warner Music, Live Nation, WNBA, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Ne‐Yo a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 8,898,704 · Engagements 15,093 · Rate 0.2% Posts 501 · Views 326,842 · Avg Likes 14,418 · Avg Comments 436 · Avg Views 326,842 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 32% 35-44: 6% 13-17: 5% |
Largest: 18-24 (56%); next: 25-34 (32%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
UNITED STATES (25%) BRAZIL (19%) UNITED KINGDOM (5%) SOUTH AFRICA (4%) TANZANIA (4%) |
Top regions: UNITED STATES (25%), BRAZIL (19%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 6,500 avg likes/post · Tiktok: 133,250 avg views/post · Youtube: 193,592 avg views/post | Best reach: Youtube 193,592 avg views; best engagement: Instagram 6,500 avg likes |
Top Brand Affinities
Warner Music
Live Nation
WNBA
Amazon Music
Titleist
Pro Tools
Akai
Pioneer
Delta
New Era
Macy's
Ableton
| Brand | Category | Score |
|---|---|---|
| Warner Music | 25.05 | |
| Live Nation | 23.78 | |
| WNBA | 16.19 | |
| Amazon Music | 15.85 | |
| Titleist | 14.82 | |
| Pro Tools | 13.00 | |
| Akai | 11.86 | |
| Pioneer | 9.30 | |
| Delta | 8.76 | |
| New Era | 8.48 | |
| Macy's | 7.55 | |
| Ableton | 6.97 | |
| ESPN | 6.48 | |
| Steve Madden | 6.29 | |
| Gillette | 6.26 | |
| iHeartRadio Music Awards | 5.84 | |
| Hennessy | 5.69 | |
| Alexander McQueen | 4.45 | |
| Verizon | 4.34 | |
| TOM FORD | 4.18 | |
| CNN | 3.98 | |
| Nickelodeon | 3.77 | |
| Philips | 3.67 | |
| NBC | 3.43 | |
| ASOS | 3.35 | |
| BALMAIN | 3.12 | |
| Urban Outfitters | 3.07 | |
| FashionNova | 2.93 | |
| MTV | 2.91 | |
| Christian Louboutin | 2.89 | |
| Fenty beauty | 2.72 | |
| Los Angeles Lakers | 2.70 | |
| Timberland | 2.62 | |
| New Balance | 2.61 | |
| Lollapalooza | 2.53 | |
| NBA | 2.48 | |
| Versace | 2.41 | |
| Under Armour | 2.32 | |
| Lululemon Athletica | 2.29 | |
| Dolce & Gabbana | 2.23 | |
| Beats Electronics | 2.18 | |
| Dr. Martens | 2.09 | |
| Kodak | 2.07 | |
| shein | 2.02 | |
| Pandora | 2.01 | |
| SoundCloud | 2.01 | |
| Target | 2.00 | |
| Paramount Pictures | 2.00 | |
| Sneakerhead | 1.97 | |
| Transformers | 1.94 |
Official Profiles
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LoginArtist: Ne‐Yo
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Top 10 Songs Played Today
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Total Streams (2025-09-18)
Total: 3,174,891
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















