Naza

Naza — pop artist from FR.

Naza, known for his album "Benef," has returned with a new release titled "Gros bébé" after over a year and a half. The album showcases a more personal and…

Influence: 63.75% Fanbase: 54.11% Trending: 68.57% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

5,910,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 17:22:42 UTC

Genres

popfrancotonpop urbainer&b, funk & soulr&b francaiship-hop & raphip-hop/rapfrench hip hoprap francaiship hop

Biography

Naza, known for his album "Benef," has returned with a new release titled "Gros bébé" after over a year and a half. The album showcases a more personal and introspective side of the Franco-Congolese artist, exploring themes of love and inspiration drawn from women. Tracks like "Folie" and "Faut pardonner" delve into intimate reflections on loneliness, struggles, and growth, while "J’ai pas sommeil" narrates Naza's current journey towards success.

Remaining true to his signature style, Naza's latest album retains the rhythmic and melodic elements that have defined his music. Tracks such as "Ambulance," "Bye Bye," and the hit single "Joli bébé" featuring Niska have already achieved platinum status. The project also features collaborations with esteemed artists like SCH, Heuss L’Enfoiré, RK, and Keblack, adding depth and diversity to the album. Naza's playful and surprising promotional tactics, including a humorous delivery-themed teaser, have further piqued interest in this new musical endeavor.

Top Brand Affinities

Report Date: 2025-09-09

Naza speaks to 18-24 & 25-34 audiences with measurable traction in FRANCE, CONGO - KINSHASA, UNITED STATES. Composition is heavily male (63%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (704,172 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Naza score 1.29% — Moderate bucket.

Followers:5,910,000

Engagements:76,332

Rate:1.3%

Posts:264

Avg Likes:71,211

Avg Comments:756

Avg Views:1,236,222

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,910,000 · Engagements 76,332 · Rate 1.3% Posts 264 · Views 1,236,222 · Avg Likes 71,211 · Avg Comments 756 · Avg Views 1,236,222	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 33% 13-17: 8% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (33%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	FRANCE (56%) CONGO - KINSHASA (13%) UNITED STATES (6%) MOROCCO (5%) CAMEROON (5%)	Top regions: FRANCE (56%), CONGO - KINSHASA (13%), UNITED STATES (6%)
Platform Engagement	Tiktok: 532,050 avg views/post · Youtube: 704,172 avg views/post	Best reach: Youtube 704,172 avg views; best engagement: Tiktok 59,050 avg likes