Nayt

Nayt

Country: IT | Gender: male

Influence: 51.03% Fanbase: 36.29% Trending: 58.41% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 30.80% • Very Strong

As of 2025-09-09

524,569

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:14:34 UTC

Genres

hip-hop & raphip-hop/rapitalian hip hophip hoptrap

Biography

Nayt, classe '94, è una delle voci più profonde della scena musicale italiana, con testi intensi che sfidano la superficialità e creano un legame autentico con gli ascoltatori. Dai suoi tre capitoli di "Raptus" agli album certificati oro come "MOOD", "DOOM" e "HABITAT", esplora il mondo interiore e le dinamiche sociali con intensità. Il suo nuovo progetto, "Lettera Q", affronta nuovi temi come il rapporto con la società e il femminile, con il singolo "Certe bugie" che mostra la sua crescita artistica. Il suo tour "La Grande Fuga Tour", in partenza a Marzo 2025, promette di essere un'esperienza di riflessione e dialogo potente e coraggioso.

Nayt Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Nayt draws 18-24 & 25-34 audiences and holds attention in ITALY, UNITED STATES, SPAIN. The skew is heavily male (71%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 68,675 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to Warner Music, Elisabetta Franchi, Napapijri makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Nayt score 13.09%Very Strong bucket.
Brand: Warner MusicBrand: Elisabetta FranchiBrand: Napapijri
Followers:524,569
Engagements:68,675
Rate:13.1%
Posts:22
Views:0
Avg Likes:68,675
Avg Comments:412
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 524,569 · Engagements 68,675 · Rate 13.1%
Posts 22 · Views 0 · Avg Likes 68,675 · Avg Comments 412 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 53%
25-34: 35%
13-17: 8%
35-44: 3%
Largest: 18-24 (53%); next: 25-34 (35%)
Gender Split Female: 29%
Male: 71%
Non-binary/Other: 0%
Skews male (71%)
Top Countries ITALY (94%)
UNITED STATES (1%)
SPAIN (1%)
UNITED KINGDOM (1%)
SWITZERLAND (0%)
Top regions: ITALY (94%), UNITED STATES (1%), SPAIN (1%)
Platform Engagement Instagram: 68,675 avg likes/post best engagement: Instagram 68,675 avg likes

Top Brand Affinities

Warner Music
Score: 30.80
Elisabetta Franchi
Score: 26.94
Napapijri
Score: 24.23
Etro
Score: 23.16
Intimissimi
Score: 21.21
Alcott
Score: 16.66
Auchan
Score: 12.39
Kappa
Score: 10.77
Stone Island
Score: 10.09
Arezzo
Score: 9.51
Superga
Score: 9.36
Clash Royale
Score: 7.92
Brand Category Score
Warner Music 30.80
Elisabetta Franchi 26.94
Napapijri 24.23
Etro 23.16
Intimissimi 21.21
Alcott 16.66
Auchan 12.39
Kappa 10.77
Stone Island 10.09
Arezzo 9.51
Superga 9.36
Clash Royale 7.92
Campari 7.58
Calzedonia 6.35
Kiko 6.21
Moncler 5.26
Emporio Armani 5.04
Ryanair 5.00
Dsquared 4.83
Alfa Romeo 4.47
Carhartt 3.99
Selfiegram 3.92
Moschino 3.60
Pull&Bear 3.38
FIFA 3.31
Kodak 3.24
Armani 3.13
Dolce & Gabbana 2.88
Supreme 2.79
Beats Electronics 2.75
Polaroid 2.68
Bershka 2.57
Calvin Klein 2.47
Stradivarius 2.45
Vans 2.44
Fendi 2.42
Ubisoft 2.33
Spotify Music 2.24
Aperol 2.23
Ferrari 2.19
Ray-Ban 2.16
NBA 2.12
Nike 2.11
Fiat 2.11
The North Face 2.11
Vogue 2.06
Polo Ralph Lauren 2.06
Red Bull 1.92
Adidas 1.91
KTM 1.91

Official Profiles

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Artist: Nayt

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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