Naykilla

Naykilla — pop artist from ID.

With a focus on diverse genres such as pop, rock, and hip-hop, I specialize in crafting engaging music reviews and artist profiles. My writing style is known…

Influence: 51.92% Fanbase: 18.85% Trending: 68.45% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

musical.ly • 13.89% • Very Strong

As of 2025-09-09

1,417,737

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:00 UTC

Genres

poppopmainstream pop

Biography

With a focus on diverse genres such as pop, rock, and hip-hop, I specialize in crafting engaging music reviews and artist profiles. My writing style is known for its ability to capture the essence of a song or album, providing readers with a detailed analysis of the music's production, lyrics, and overall impact. Whether it's breaking down the latest chart-topping single or delving into the discography of a legendary artist, I bring a passion for music and a keen eye for detail to every piece I write.

Top Brand Affinities

Report Date: 2025-09-09

Naykilla engages 18-24 & 13-17 audiences with repeatable results in INDONESIA, PHILIPPINES, MALAYSIA. The fan base skews heavily female (78%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (944,650 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around musical.ly, OOTD Magazine, Stüssy, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Naykilla score 6.88% — Very Strong bucket.

Brand: musical.lyBrand: OOTD MagazineBrand: Stüssy

Followers:1,417,737

Engagements:97,508

Rate:6.9%

Posts:571

Avg Likes:93,304

Avg Comments:371

Avg Views:953,600

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,417,737 · Engagements 97,508 · Rate 6.9% Posts 571 · Views 953,600 · Avg Likes 93,304 · Avg Comments 371 · Avg Views 953,600	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 13-17: 24% 25-34: 16% 35-44: 2%	Largest: 18-24 (58%); next: 13-17 (24%)
Gender Split	Female: 78% Male: 22% Non-binary/Other: 0%	Skews female (78%)
Top Countries	INDONESIA (95%) PHILIPPINES (2%) MALAYSIA (1%) MYANMAR (BURMA) (1%) UNITED KINGDOM (1%)	Top regions: INDONESIA (95%), PHILIPPINES (2%), MALAYSIA (1%)
Platform Engagement	Instagram: 42,744 avg likes/post · Tiktok: 944,650 avg views/post · Youtube: 8,950 avg views/post	Best reach: Tiktok 944,650 avg views; best engagement: Tiktok 50,400 avg likes

Top Brand Affinities

musical.ly

Score: 13.89

OOTD Magazine

Score: 9.20

Stüssy

Score: 5.79

A Game of Tones

Score: 5.63

Champion

Score: 5.50

Gundam

Score: 5.38

Dota 2

Score: 5.36

Bajaj

Score: 4.23

Petronas

Score: 4.20

Fujifilm

Score: 3.95

Adobe

Score: 3.15

Oriflame

Score: 2.83

Brand	Category	Score
musical.ly		13.89
OOTD Magazine		9.20
Stüssy		5.79
A Game of Tones		5.63
Champion		5.50
Gundam		5.38
Dota 2		5.36
Bajaj		4.23
Petronas		4.20
Fujifilm		3.95
Adobe		3.15
Oriflame		2.83
Supreme		2.74
Xiaomi		2.71
New Balance		2.55
Preloved		2.44
Snapseed		2.28
Carrefour		2.14
UNIQLO		2.13
Timberland		2.12
Transformers		1.99
LEGOLAND		1.94
Google		1.91
Sony		1.88
Volvo		1.74
Sneakerhead		1.68
SoundCloud		1.66
Mitsubishi		1.56
Polaroid		1.42
Suzuki		1.33
Mitsubishi Motors		1.32
Los Angeles Lakers		1.21
Polo Ralph Lauren		1.17
Microsoft		1.15
H&M		1.15
Puma		1.10
Guess		1.09
Lego		1.06
National Geographic		1.06
Beats Electronics		1.04
Hyundai		1.02
Levi's		0.93
Universal		0.90
Maybelline		0.89
SheInside		0.88
Samsung Group		0.81
Toyota		0.76
NBA		0.72
Yamaha		0.69
Adidas		0.69