NAYEON

NAYEON — pop artist from KR.

Nayeon, a Korean singer and member of K-pop group Twice, has achieved chart-topping success in South Korea, Japan, and the U.S. with the group's dance-pop…

Influence: 40.78% Fanbase: 59.03% Trending: 31.65% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 12.42% • Very Strong

As of 2025-09-09

12,482,914

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:34 UTC

Genres

popk-pop

Biography

Nayeon, a Korean singer and member of K-pop group Twice, has achieved chart-topping success in South Korea, Japan, and the U.S. with the group's dance-pop anthems from platinum albums like Eyes Wide Open and Formula of Love. Born in Seoul in 1995, Nayeon began her music career as a JYP Entertainment trainee in 2010 before joining Twice through the reality competition show Sixteen. Since their debut in 2015, Twice has garnered success on Korean, U.S., and Japanese charts with hit albums like Twicetagram.

In 2022, Nayeon made her solo debut with the EP IM NAYEON, featuring collaborations with Felix of Stray Kids and Wonstein. The release topped the South Korean and U.S. World Albums charts, as well as reaching the Top Ten of the Billboard 200. She followed up with her second solo EP, NA, in June 2024, which included chart hits like "Butterflies" and "Magic." NA also reached the top of the South Korean and U.S. World Albums charts, with the single "ABCD" making an impact on the Global Billboard 200.

Top Brand Affinities

Report Date: 2025-09-09

NAYEON cuts through with 18-24 & 25-34 audiences and consistency across PHILIPPINES, JAPAN, INDONESIA. A heavily female (77%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 837,521 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with GENTLE MONSTER, Acne Studios, Style Nanda, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist NAYEON score 6.71% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: Acne StudiosBrand: Style Nanda

Followers:12,482,914

Engagements:837,521

Rate:6.7%

Posts:219

Avg Likes:837,521

Avg Comments:3,353

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,482,914 · Engagements 837,521 · Rate 6.7% Posts 219 · Views 0 · Avg Likes 837,521 · Avg Comments 3,353 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 35% 13-17: 13% 35-44: 3%	Largest: 18-24 (48%); next: 25-34 (35%)
Gender Split	Female: 77% Male: 23% Non-binary/Other: 0%	Skews female (77%)
Top Countries	PHILIPPINES (14%) JAPAN (13%) INDONESIA (11%) UNITED STATES (10%) SOUTH KOREA (6%)	Top regions: PHILIPPINES (14%), JAPAN (13%), INDONESIA (11%)
Platform Engagement	Instagram: 837,521 avg likes/post	best engagement: Instagram 837,521 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 12.42

Acne Studios

Score: 11.97

Style Nanda

Score: 11.06

Alexander Wang

Score: 9.87

Fred Perry

Score: 9.72

Maison Margiela

Score: 9.51

UGG

Score: 8.84

Shiseido

Score: 7.61

Loewe

Score: 7.24

Atmos

Score: 6.74

JACQUEMUS

Score: 6.06

Vivienne Westwood

Score: 5.77

Brand	Category	Score
GENTLE MONSTER		12.42
Acne Studios		11.97
Style Nanda		11.06
Alexander Wang		9.87
Fred Perry		9.72
Maison Margiela		9.51
UGG		8.84
Shiseido		7.61
Loewe		7.24
Atmos		6.74
JACQUEMUS		6.06
Vivienne Westwood		5.77
NARS Cosmetics		4.48
Dota 2		4.22
G-shock		4.13
GAP		4.08
Jollibee		3.99
Snoopy And The Peanuts Gang		3.79
UNIQLO		3.72
American Eagle		3.44
Dr. Martens		3.43
Stüssy		3.38
Summit Entertainment		3.11
Fila		2.92
Nivea		2.85
Gundam		2.68
Lollapalooza		2.59
Marc Jacobs		2.53
Prismacolor		2.52
GIVENCHY		2.51
Fujifilm		2.45
KENZO		2.42
shein		2.41
New Balance		2.40
Tiffany		2.38
Guess		2.33
Carhartt		2.22
Puma		2.22
SheInside		2.16
League of Legends		2.15
Christian Dior		2.09
The North Face		2.06
Pokemon Go		1.97
Costco		1.96
Walt Disney		1.91
Tiffany & Co		1.88
Forever 21		1.88
Bershka		1.84
Yves Saint Laurent		1.68
Converse		1.66