Nav Brand Affinity ranks highest Palm Angels at 23.69% . Very Strong. Score DMDB 65.87% | Fanbase 65.45%

Nav — hip-hop & rap artist from CA.

NAV, born Navraj Goraya in Toronto, is a Punjabi-Canadian rapper and producer known for his hypnotic trap beats and wavy sing-rap flow. He gained recognition…

Nav

Recognizable

Country: CA | Gender: male | Artist ID: 11e81bbc-2fe4-db58-8409-a0369fe50396

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Genres

hip-hop & raphip hoppop rapraptrapmelodic rapcanadian hip hopcanadian traptoronto raphip-hop/rap

Influential: 65.87% Fanbase: 65.45% Trending: 66.07%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 23.69% • Very Strong

As of 2025-09-09

3,663,062

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.87% | Fanbase 65.45% | Trending 66.07% | CAREER STAGE: MAINSTREAM

Biography

NAV, born Navraj Goraya in Toronto, is a Punjabi-Canadian rapper and producer known for his hypnotic trap beats and wavy sing-rap flow. He gained recognition in 2015 with his SoundCloud releases and received a significant boost when reality TV star Kylie Jenner endorsed his music. NAV's self-titled mixtape in 2017 and collaborations with artists like Drake and Travis Scott further solidified his rise to fame. He signed with XO, the record label founded by The Weeknd, and went on to release successful projects such as Reckless, Bad Habits, and Good Intentions, topping charts in both Canada and the U.S.

In 2022, NAV released his fourth album, Demons Protected by Angels, featuring singles like "Baller" and "Favorite Lady." The following year, he continued to stay active in the music scene with collaborations and singles, including "Lately" and appearances on tracks like "Calling" for Spider-Man: Across the Spider-Verse. NAV's consistent output and collaborations with notable artists have contributed to his continued success in the music industry.

Report Date: 2025-09-09

Nav converts attention from 18-24 & 25-34 audiences across UNITED STATES, CANADA, INDIA. Audience shape is heavily male (77%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 40,733 avg views per post, with supportive conversation on Instagram. Shared audience with Palm Angels, True Religion, SoundCloud underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nav score 1.04% — Moderate bucket.

Brand: Palm AngelsBrand: True ReligionBrand: SoundCloud

Followers:3,663,062

Engagements:38,032

Rate:1.0%

Posts:267

Avg Likes:37,971

Avg Comments:410

Avg Views:40,733

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,663,062 · Engagements 38,032 · Rate 1.0% Posts 267 · Views 40,733 · Avg Likes 37,971 · Avg Comments 410 · Avg Views 40,733	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 27% 13-17: 8% 35-44: 3%	Largest: 18-24 (60%); next: 25-34 (27%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (47%) CANADA (6%) INDIA (5%) UNITED KINGDOM (4%) BRAZIL (3%)	Top regions: UNITED STATES (47%), CANADA (6%), INDIA (5%)
Platform Engagement	Instagram: 36,760 avg likes/post · Youtube: 40,733 avg views/post	Best reach: Youtube 40,733 avg views; best engagement: Instagram 36,760 avg likes

Top Brand Affinities

Palm Angels

Score: 23.69

True Religion

Score: 14.33

SoundCloud

Score: 8.99

Pro Tools

Score: 8.45

Stone Island

Score: 7.61

Kappa

Score: 7.25

Moncler

Score: 6.89

Ableton

Score: 6.89

Champion

Score: 6.68

Supreme

Score: 6.30

Kodak

Score: 6.29

Hennessy

Score: 6.14

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Top Brand Affinities

Brand	Category	Score
Palm Angels		23.69
True Religion		14.33
SoundCloud		8.99
Pro Tools		8.45
Stone Island		7.61
Kappa		7.25
Moncler		6.89
Ableton		6.89
Champion		6.68
Supreme		6.30
Kodak		6.29
Hennessy		6.14
Nice Kicks		6.13
Beats Electronics		6.00
Infiniti		5.78
Alexander McQueen		5.53
Urban Outfitters		4.47
American Eagle		4.41
Stüssy		4.11
Sneakerhead		4.00
MTV		3.98
G-shock		3.98
Verizon		3.87
Balenciaga		3.79
BALMAIN		3.78
Versace		3.70
FashionNova		3.59
Carhartt		3.56
NBA		3.53
Los Angeles Lakers		3.52
Acura		3.35
Jeep		3.33
Spotify Music		3.29
Gucci		3.26
Rolls-Royce		3.18
Coachella		3.08
GAP		3.05
NFL		2.96
Polo Ralph Lauren		2.68
Yves Saint Laurent		2.53
Bugatti		2.51
Haima		2.50
TOM FORD		2.47
Monster Beverage		2.44
Louis Vuitton		2.43
Call of Duty		2.42
Lacoste		2.42
Nickelodeon		2.40
Lollapalooza		2.40
Nike		2.37