Naughty Boy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
2,574,666
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:29:44 UTC
Genres
Biography
With its hypnotic beats, eerie textures, and ethereal melodies, "Child of the Indigo Circle" pushes the boundaries of traditional music genres and invites listeners to delve into the depths of their imagination. The album's innovative production techniques and atmospheric sound design make it a standout in the realm of avant-garde music, showcasing the artist's unique vision and creative prowess. Overall, "Child of the Indigo Circle" is a captivating sonic odyssey that challenges conventions and invites listeners to immerse themselves in a world of sonic experimentation.
Naughty Boy maintains consistent pull among 18-24 & 25-34 audiences across PAKISTAN, UNITED STATES, UNITED ARAB EMIRATES. The audience leans heavily male (57%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 2,868 avg views per post; Instagram functions as the community touchpoint. Affinity with ITV, Kurt Geiger, Armani Beauty makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,574,666 · Engagements 1,665 · Rate 0.1% Posts 202 · Views 5,712 · Avg Likes 1,646 · Avg Comments 32 · Avg Views 5,712 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 30% 13-17: 7% 35-44: 5% |
Largest: 18-24 (55%); next: 25-34 (30%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
PAKISTAN (37%) UNITED STATES (11%) UNITED ARAB EMIRATES (11%) SAUDI ARABIA (9%) NIGERIA (9%) |
Top regions: PAKISTAN (37%), UNITED STATES (11%), UNITED ARAB EMIRATES (11%) |
| Platform Engagement | Instagram: 1,519 avg likes/post · Tiktok: 2,868 avg views/post · Youtube: 2,844 avg views/post | Best reach: Tiktok 2,868 avg views; best engagement: Instagram 1,519 avg likes |
Top Brand Affinities
ITV
Kurt Geiger
Armani Beauty
Mixcloud
Selfridges
Akai
Sky Sports
boohoo
MISSGUIDED
Amazon Music
Next
River Island
| Brand | Category | Score |
|---|---|---|
| ITV | 53.37 | |
| Kurt Geiger | 25.73 | |
| Armani Beauty | 17.49 | |
| Mixcloud | 16.98 | |
| Selfridges | 16.94 | |
| Akai | 16.87 | |
| Sky Sports | 16.48 | |
| boohoo | 14.72 | |
| MISSGUIDED | 13.61 | |
| Amazon Music | 13.16 | |
| Next | 12.82 | |
| River Island | 12.45 | |
| All Saints | 11.02 | |
| Pioneer | 10.43 | |
| Costa Coffee | 9.87 | |
| Vauxhall | 9.75 | |
| BBC | 9.31 | |
| Barbour | 9.26 | |
| Ableton | 9.00 | |
| Barbie | 8.74 | |
| Marks & Spencer | 8.63 | |
| Pro Tools | 8.41 | |
| Harrods | 8.22 | |
| ASOS | 7.99 | |
| Stone Island | 7.45 | |
| MTV | 6.30 | |
| Primark | 6.30 | |
| Vivienne Westwood | 6.05 | |
| SoundCloud | 6.05 | |
| NARS Cosmetics | 5.95 | |
| Beats Electronics | 5.87 | |
| Spotify Music | 5.54 | |
| NBC | 5.52 | |
| iHeartRadio Music Awards | 5.30 | |
| Miu Miu | 5.22 | |
| Moncler | 5.12 | |
| Hilton | 4.62 | |
| Steve Madden | 4.55 | |
| Tesco | 4.53 | |
| Coach | 4.48 | |
| Fenty beauty | 4.40 | |
| Lush | 4.25 | |
| Superdry | 4.17 | |
| Christian Louboutin | 4.07 | |
| Topshop | 3.73 | |
| TOM FORD | 3.72 | |
| Dr. Martens | 3.72 | |
| Cadbury | 3.71 | |
| Vogue | 3.28 | |
| Versace | 3.26 |
Official Profiles
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LoginArtist: Naughty Boy
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
