Natty Rico

Natty Rico — electronic artist from FR.

Natty Rico, also known as "The SAXIEST DJ," is a French musician, DJ, producer, and remixer based in Las Vegas. His unique live performances, where he…

Influence: 50.84% Fanbase: 27.53% Trending: 62.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 42.95% • Very Strong

As of 2025-09-08

125,048

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:51:23 UTC

Genres

electronicdanceelectroniclatinlatin

Biography

Natty Rico, also known as "The SAXIEST DJ," is a French musician, DJ, producer, and remixer based in Las Vegas. His unique live performances, where he simultaneously plays the saxophone and DJs, have earned him international acclaim, performing at prestigious events and venues across the globe. Natty has collaborated with renowned artists like Major Lazer, Snoop Dogg, and David Guetta, and his track "Frozen" featuring Melissa Molinaro & Frankie J charted on Billboard's Dance Chart for 9 weeks, peaking at #22. In 2021, his single "Hold that Sucker Down" garnered almost 2 million streams on Spotify.

With a residency at the Boulevard Pool at The Cosmopolitan of Las Vegas, Natty Rico captivates audiences with his genre-defying live mixes that blend the saxophone with turntable manipulation. His innovative style and eclectic sound reflect his commitment to surprising and satisfying crowds of all sizes, from intimate venues to massive festivals worldwide.

Top Brand Affinities

Report Date: 2025-09-08

Natty Rico cuts through with 25-34 & 18-24 audiences and consistency across FRANCE, UNITED STATES, BRAZIL. A heavily male (77%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 964 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Pioneer, Fnac, Mixcloud, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Natty Rico score 0.24% — Low bucket.

Brand: PioneerBrand: FnacBrand: Mixcloud

Followers:125,048

Engagements:302

Rate:0.2%

Posts:620

Avg Likes:300

Avg Comments:69

Avg Views:964

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 125,048 · Engagements 302 · Rate 0.2% Posts 620 · Views 964 · Avg Likes 300 · Avg Comments 69 · Avg Views 964	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 38% 35-44: 11% 45-64: 5%	Largest: 25-34 (43%); next: 18-24 (38%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	FRANCE (44%) UNITED STATES (18%) BRAZIL (6%) ITALY (5%) TUNISIA (5%)	Top regions: FRANCE (44%), UNITED STATES (18%), BRAZIL (6%)
Platform Engagement	Instagram: 268 avg likes/post · Youtube: 964 avg views/post	Best reach: Youtube 964 avg views; best engagement: Instagram 268 avg likes

Top Brand Affinities

Pioneer

Score: 42.95

Fnac

Score: 30.36

Mixcloud

Score: 22.82

Live Nation

Score: 22.31

Galeries Lafayette

Score: 18.10

REVOLVE

Score: 17.69

Sennheiser

Score: 17.46

Grey Goose

Score: 14.51

Air France

Score: 13.50

Dom Pérignon

Score: 11.73

Pro Tools

Score: 11.67

Barstool Sports

Score: 11.29

Brand	Category	Score
Pioneer		42.95
Fnac		30.36
Mixcloud		22.82
Live Nation		22.31
Galeries Lafayette		18.10
REVOLVE		17.69
Sennheiser		17.46
Grey Goose		14.51
Air France		13.50
Dom Pérignon		11.73
Pro Tools		11.67
Barstool Sports		11.29
Akai		10.82
Accor Hotels		10.16
JetSetter		9.85
Ableton		9.54
Moët & Chandon		9.42
Four Seasons		9.19
Amazon Music		8.73
Ricard		7.99
Tomorrowland		7.57
American Airlines		7.33
Marriott		7.33
NBC		6.38
Bose		6.33
Free People		5.20
Longchamp		4.84
SoundCloud		4.76
Beats Electronics		4.66
Superdry		4.65
iHeartRadio Music Awards		4.35
Summit Entertainment		4.28
UGG		4.17
ESPN		3.99
Lollapalooza		3.90
TOM FORD		3.82
Lululemon Athletica		3.81
Coachella		3.75
Nespresso		3.59
MTV		3.50
ASOS		3.46
Fendi		3.35
Red Bull		3.23
Boeing		3.23
Victoria's Secret		3.17
Hennessy		3.13
Bacardi		3.08
Montblanc		3.07
Christian Louboutin		2.96
Jack Daniels		2.95