Natti Natasha Brand Affinity ranks highest Univision at 27.56% . Very Strong. Score DMDB 72.12% | Fanbase 69.17%

Natti Natasha — pop artist from DO.

Natti Natasha is a prominent Latin artist known for her numerous achievements in the music industry. With a record-breaking number of Top 10 hits on…

Natti Natasha

Superstar

Country: DO | Gender: female | Artist ID: 11e81bce-a47c-6a78-b1a6-a0369fe50396

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Genres

poplatin popasian pophip-hop & raprap latinaurbano latinolatinlatinreggaetonurbano latino

Influential: 72.12% Fanbase: 69.17% Trending: 73.59%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 27.56% • Very Strong

As of 2025-09-09

66,525,664

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.12% | Fanbase 69.17% | Trending 73.59% | CAREER STAGE: SUPERSTAR

Biography

Natti Natasha is a prominent Latin artist known for her numerous achievements in the music industry. With a record-breaking number of Top 10 hits on Billboard’s Latin Rhythm Airplay chart, as well as multiple No. 1 singles and gold and platinum certifications, she has solidified her status as a powerhouse in the Latin music scene. In 2022, Natti released her sophomore album, "NATTIVIDAD," which quickly became a top-listened album on various digital platforms and spawned five No. 1 radio singles in the U.S. and Mexico. Her music, characterized by empowering messages and a strong connection to her culture, has garnered a dedicated fan base worldwide.

Recently, Natti Natasha made waves with her performance of the single "La Falta Que Me Haces" at the Latin AMAs, showcasing her personal and captivating artistry. Additionally, she released a special Bachata Version of the track in response to popular demand, further demonstrating her versatility as an artist. With new music on the horizon, Natti Natasha continues to make an impact in the music industry, cementing her position as a leading figure in Latin music.

Report Date: 2025-09-09

Natti Natasha is a clear fit for 18-24 & 25-34 audiences with strength across MEXICO, COLOMBIA, UNITED STATES. The audience is heavily female (57%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (1,200,000 avg views per post); Instagram builds the community layer. Affinity data highlights Univision, La Perla, Movistar, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Natti Natasha score 0.32% — Low bucket.

Brand: UnivisionBrand: La PerlaBrand: Movistar

Followers:66,525,664

Engagements:210,200

Rate:0.3%

Posts:1,029

Avg Likes:208,050

Avg Comments:1,209

Avg Views:1,268,993

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 66,525,664 · Engagements 210,200 · Rate 0.3% Posts 1,029 · Views 1,268,993 · Avg Likes 208,050 · Avg Comments 1,209 · Avg Views 1,268,993	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 29% 13-17: 8% 35-44: 8%	Largest: 18-24 (54%); next: 25-34 (29%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	MEXICO (11%) COLOMBIA (11%) UNITED STATES (10%) PERU (7%) VENEZUELA (7%)	Top regions: MEXICO (11%), COLOMBIA (11%), UNITED STATES (10%)
Platform Engagement	Instagram: 132,052 avg likes/post · Tiktok: 1,200,000 avg views/post · Youtube: 68,993 avg views/post	Best reach: Tiktok 1,200,000 avg views; best engagement: Instagram 132,052 avg likes

Top Brand Affinities

Univision

Score: 27.56

La Perla

Score: 19.66

Movistar

Score: 11.11

Suavecito

Score: 8.43

Macy's

Score: 6.74

American Airlines

Score: 6.19

iHeartRadio Music Awards

Score: 4.70

Coach

Score: 4.16

Cafecito

Score: 3.98

Bethesda Softworks

Score: 3.49

NBC

Score: 3.30

VidaSana

Score: 3.27

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Top Brand Affinities

Brand	Category	Score
Univision		27.56
La Perla		19.66
Movistar		11.11
Suavecito		8.43
Macy's		6.74
American Airlines		6.19
iHeartRadio Music Awards		4.70
Coach		4.16
Cafecito		3.98
Bethesda Softworks		3.49
NBC		3.30
VidaSana		3.27
Bershka		3.07
Martini		2.89
Victoria's Secret		2.54
Babybump		2.44
Kylie Cosmetics		2.35
Valentino		2.30
shein		2.19
Nickelodeon		2.10
Mitsubishi Motors		2.07
Scion		2.04
FashionNova		2.00
Paramount Pictures		1.98
Fenty beauty		1.93
Herbalife		1.92
Sephora		1.86
ASOS		1.85
SheInside		1.84
Under Armour		1.82
LEGOLAND		1.81
Call of Duty		1.74
Fujifilm		1.69
Primark		1.66
Mitsubishi		1.60
Michael Kors		1.55
H&M		1.54
Guess		1.51
Anastasia Beverly Hills		1.50
Forever 21		1.43
Universal		1.33
Lexus		1.32
Ray-Ban		1.31
McLaren		1.30
Polo Ralph Lauren		1.28
Bellagio		1.22
Guinness		1.19
Versace		1.18
Pixar		1.17
Heineken		1.17