Nattan Brand Affinity ranks highest ChilliBeans at 26.77% . Very Strong. Score DMDB 71.36% | Fanbase 56.38%

Nattan — latin artist from BR.

Nattan, a Brazilian singer from Ceará, has established himself as a prominent voice in the music scene after 4 years in the industry. With hit songs…

Nattan

Superstar

Country: BR | Gender: male | Artist ID: 3b1f33f8-c492-4206-b595-d277a3530d0d

Find Artist

Genres

latinforro

Influential: 71.36% Fanbase: 56.38% Trending: 78.86%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ChilliBeans • 26.77% • Very Strong

As of 2025-09-09

16,183,147

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.36% | Fanbase 56.38% | Trending 78.86% | CAREER STAGE: SUPERSTAR

Biography

Nattan, a Brazilian singer from Ceará, has established himself as a prominent voice in the music scene after 4 years in the industry. With hit songs accumulating millions of streams and a strong social media following, he gained national recognition. In 2024, Nattan released the DVD "Estilo Nattanzinho", featuring collaborations with artists like Luan Santana and Ana Castela, and scored a Top 1 hit on Spotify Brazil with "Amor na Praia". Notably, he gained attention for his rendition of Roberto Carlos' classic "Cama e Mesa", alongside successful tracks such as "Tem Cabaré Essa Noite" and "Comunicação Falhou".

Known for his energetic live performances, Nattan is set to launch the festival "Desmanttelo do Nattan" in 2025, showcasing his stage presence. He has graced major Carnaval and São João celebrations, as well as making his mark at events like the Festa do Peão de Jaguariúna.

Report Date: 2025-09-09

Nattan speaks to 18-24 & 25-34 audiences with measurable traction in BRAZIL, PORTUGAL, ARGENTINA. Composition is heavily male (58%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (83,850 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near ChilliBeans, Lojas Renner, Riachuelo, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nattan score 0.30% — Low bucket.

Brand: ChilliBeansBrand: Lojas RennerBrand: Riachuelo

Followers:16,183,147

Engagements:48,056

Rate:0.3%

Posts:3,942

Avg Likes:47,406

Avg Comments:818

Avg Views:93,266

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,183,147 · Engagements 48,056 · Rate 0.3% Posts 3,942 · Views 93,266 · Avg Likes 47,406 · Avg Comments 818 · Avg Views 93,266	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 35% 35-44: 9% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (35%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	BRAZIL (96%) PORTUGAL (1%) ARGENTINA (0%) INDONESIA (0%) UNITED STATES (0%)	Top regions: BRAZIL (96%), PORTUGAL (1%), ARGENTINA (0%)
Platform Engagement	Instagram: 40,321 avg likes/post · Tiktok: 83,850 avg views/post · Youtube: 9,416 avg views/post	Best reach: Tiktok 83,850 avg views; best engagement: Instagram 40,321 avg likes

Top Brand Affinities

ChilliBeans

Score: 26.77

Lojas Renner

Score: 24.40

Riachuelo

Score: 17.71

Ambev

Score: 16.11

Itaipava

Score: 13.90

Colcci

Score: 13.16

Danone

Score: 12.30

Boticario

Score: 11.94

Hering

Score: 9.78

Moda Praia

Score: 9.12

Banco Bradesco

Score: 8.52

Xerox

Score: 8.46

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Top Brand Affinities

Brand	Category	Score
ChilliBeans		26.77
Lojas Renner		24.40
Riachuelo		17.71
Ambev		16.11
Itaipava		13.90
Colcci		13.16
Danone		12.30
Boticario		11.94
Hering		9.78
Moda Praia		9.12
Banco Bradesco		8.52
Xerox		8.46
Eudora		6.78
Havaianas		6.31
Catupiry		5.12
Lollapalooza		4.85
Iberostar Hotels & Resorts		4.15
Avon		2.97
Mary Kay		2.72
Heineken		2.41
Mitsubishi		2.23
Budweiser		1.82
Pandora		1.58
UFC		1.48
Xiaomi		1.47
Oakley		1.46
Chevrolet		1.41
shein		1.27
Calvin Klein		1.25
Ray-Ban		1.20
musical.ly		1.14
SheInside		1.00
Spotify Music		0.87
Red Bull		0.78
Toyota		0.70
Honda		0.70
Volkswagen		0.69
Google		0.68
Nutella		0.68
Coca-Cola		0.65
Porsche		0.62
Samsung Group		0.62
Chanel		0.62
DC Entertainment		0.60
Prada		0.57
McDonald's		0.56
GoPro		0.55
Christian Dior		0.55
Zara		0.54
Netflix		0.52