
なとり
Top Brand Affinity
Highest overlapping lifestyle brand
1,411,800
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Natori's track "Overdose" achieved over 400 million streams and topped Spotify's viral charts in several countries. Despite maintaining a mysterious persona, Natori's music has resonated with a wide audience, marking his rapid rise in the music industry since his debut in May 2021. His success on streaming platforms like Spotify and TikTok has solidified his position as a rising star in the music scene, with his songs consistently garnering millions of streams and views.
なとり indexes high with fans in the 18-24 range in JAPAN, THAILAND, INDONESIA. The skew is female-leaning (54%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 1,753,707 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural test bed. Choose なとり when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 1,411,800 · Engagements 76,011 · Rate 5.4% Posts 123 · Views 2,007,257 · Avg Likes 70,177 · Avg Comments 1,329 · Avg Views 2,007,257 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 63% 25-34: 22% 13-17: 12% 35-44: 2% |
Largest: 18-24 (63%); next: 25-34 (22%) |
Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
Top Countries |
JAPAN (24%) THAILAND (12%) INDONESIA (9%) UNITED STATES (8%) TAIWAN (8%) |
Top regions: JAPAN (24%), THAILAND (12%), INDONESIA (9%) |
Platform Engagement | Tiktok: 253,550 avg views/post · Youtube: 1,753,707 avg views/post | Best reach: Youtube 1,753,707 avg views; best engagement: Youtube 38,477 avg likes |
Top Brand Affinities
Brand | Category | Score |
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: なとり
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Streams & Royalties
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Streams | 0 | 0 | +0 |
Royalties | $0.00 | $0.00 | +0.00 |