Nathy Peluso Brand Affinity ranks highest Suavecito at 11.73% . Very Strong. Score DMDB 61.54% | Fanbase 49.45%

Nathy Peluso — r&b, funk & soul artist from ES.

[Artist] is a Mexican singer-songwriter known for his provocative lyrics and unique blend of reggaeton and Latin pop. Born on [birth date], he rose to fame in…

Nathy Peluso

Recognizable

Country: ES | Gender: female | Artist ID: 11e81bbf-03ad-b8c2-8093-a0369fe50396

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Genres

r&b, funk & soulr&b en espanolcontemporary r&bsoulhip-hop & raphip-hop/raprap latina

Influential: 61.54% Fanbase: 49.45% Trending: 67.58%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Suavecito • 11.73% • Very Strong

As of 2025-09-09

11,728,931

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.54% | Fanbase 49.45% | Trending 67.58% | CAREER STAGE: MAINSTREAM

Biography

[Artist] is a Mexican singer-songwriter known for his provocative lyrics and unique blend of reggaeton and Latin pop. Born on [birth date], he rose to fame in [year] with his debut album "[Album Name]," which featured the hit single "[Hit Single]." His music often explores themes of love, relationships, and empowerment.

With a growing fan base both in Mexico and internationally, [Artist] has established himself as a prominent figure in the Latin music scene. His energetic performances and charismatic stage presence have earned him a loyal following, and he continues to release new music and collaborate with other artists in the industry.

Report Date: 2025-09-09

Nathy Peluso builds repeat engagement among 18-24 & 25-34 audiences throughout ARGENTINA, SPAIN, MEXICO. With a heavily female (56%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (135,400 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Suavecito, Lollapalooza, Movistar point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nathy Peluso score 0.88% — Low bucket.

Brand: SuavecitoBrand: LollapaloozaBrand: Movistar

Followers:11,728,931

Engagements:103,090

Rate:0.9%

Posts:2,888

Avg Likes:102,373

Avg Comments:851

Avg Views:142,682

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,728,931 · Engagements 103,090 · Rate 0.9% Posts 2,888 · Views 142,682 · Avg Likes 102,373 · Avg Comments 851 · Avg Views 142,682	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 28% 13-17: 8% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (28%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	ARGENTINA (30%) SPAIN (16%) MEXICO (11%) COLOMBIA (7%) CHILE (5%)	Top regions: ARGENTINA (30%), SPAIN (16%), MEXICO (11%)
Platform Engagement	Instagram: 89,206 avg likes/post · Tiktok: 135,400 avg views/post · Youtube: 7,282 avg views/post	Best reach: Tiktok 135,400 avg views; best engagement: Instagram 89,206 avg likes

Top Brand Affinities

Suavecito

Score: 11.73

Lollapalooza

Score: 11.15

Movistar

Score: 10.62

LATAM

Score: 8.19

Ableton

Score: 6.02

Cafecito

Score: 5.67

Pull&Bear

Score: 3.89

Kodak

Score: 3.71

VidaSana

Score: 3.37

Spotify Music

Score: 3.09

MTV

Score: 2.88

Stradivarius

Score: 2.66

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Top Brand Affinities

Brand	Category	Score
Suavecito		11.73
Lollapalooza		11.15
Movistar		10.62
LATAM		8.19
Ableton		6.02
Cafecito		5.67
Pull&Bear		3.89
Kodak		3.71
VidaSana		3.37
Spotify Music		3.09
MTV		2.88
Stradivarius		2.66
Bershka		2.60
Fila		2.60
Lacoste		2.35
Polaroid		2.32
Fujifilm		2.25
Dolce & Gabbana		2.23
ASOS		2.13
SoundCloud		2.02
Pantone Inc		1.99
Primark		1.99
Fenty beauty		1.74
Beats Electronics		1.67
Calvin Klein		1.67
shein		1.67
Vogue		1.64
Levi's		1.60
The North Face		1.55
SheInside		1.53
Versace		1.49
Coachella		1.48
Guess		1.46
Forever 21		1.45
Vans		1.37
Red Bull		1.33
Polo Ralph Lauren		1.32
Canon		1.29
Heineken		1.26
Pepsi		1.26
Zara		1.25
NYX Cosmetics		1.24
Pandora		1.21
Lamborghini		1.20
Puma		1.18
Prada		1.17
Nikon		1.17
Coca-Cola		1.11
GoPro		1.09
Mitsubishi		1.08