Nathan Sykes

Nathan Sykes — pop artist from GB.

Since the release of his solo music in 2015, Nathan Sykes has achieved significant success, including topping the US Billboard Dance chart with his singles and…

Influence: 59.15% Fanbase: 42.85% Trending: 67.30% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MISSGUIDED • 8.91% • Very Strong

As of 2025-09-08

444,221

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:30:05 UTC

Genres

poppost-teen poppopmainstream pop

Biography

Since the release of his solo music in 2015, Nathan Sykes has achieved significant success, including topping the US Billboard Dance chart with his singles and selling out headline tours in the UK and US. His much-anticipated debut album, 'Unfinished Business', was released in November 2016 and is deeply personal to him, reflecting his own experiences and emotions. Looking ahead, Sykes sees 'Unfinished Business' as just the beginning of his musical journey, with a desire for his music to have a lasting impact.

Nathan Sykes has quickly risen to prominence since embarking on his solo career in 2015, achieving chart-topping success and selling out headline tours in both the UK and US. His debut album, 'Unfinished Business', released in 2016, delves into his personal experiences and emotions, showcasing his ability to communicate through music. Sykes sees this album as just the beginning of his musical journey, with a desire for his music to outlive him and have a lasting impact on listeners.

Top Brand Affinities

Report Date: 2025-09-08

Nathan Sykes has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, UNITED KINGDOM, MEXICO. A heavily female (80%) profile supports collaborations that trade on identity and lifestyle. TikTok provides the headline exposure at strong engagement levels, and Instagram keeps engagement compounding. Audience overlap with MISSGUIDED, River Island, boohoo signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nathan Sykes score 0.00% — Low bucket.

Brand: MISSGUIDEDBrand: River IslandBrand: boohoo

Followers:444,221

Engagements:0

Rate:0.0%

Posts:1,236

Avg Likes:0

Avg Comments:65

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 444,221 · Engagements 0 · Rate 0.0% Posts 1,236 · Views 0 · Avg Likes 0 · Avg Comments 65 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 39% 13-17: 7% 35-44: 6%	Largest: 18-24 (47%); next: 25-34 (39%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	UNITED STATES (23%) UNITED KINGDOM (16%) MEXICO (11%) BRAZIL (9%) INDONESIA (5%)	Top regions: UNITED STATES (23%), UNITED KINGDOM (16%), MEXICO (11%)
Platform Engagement	Instagram: 0 avg likes/post	No platform stats.

Top Brand Affinities

MISSGUIDED

Score: 8.91

River Island

Score: 7.96

boohoo

Score: 6.34

Selfridges

Score: 6.23

Hot Topic

Score: 6.10

Kylie Cosmetics

Score: 3.83

MTV

Score: 3.72

Primark

Score: 3.66

Lush

Score: 3.59

Verizon

Score: 3.50

Nickelodeon

Score: 3.28

Topshop

Score: 3.25

Brand	Category	Score
MISSGUIDED		8.91
River Island		7.96
boohoo		6.34
Selfridges		6.23
Hot Topic		6.10
Kylie Cosmetics		3.83
MTV		3.72
Primark		3.66
Lush		3.59
Verizon		3.50
Nickelodeon		3.28
Topshop		3.25
Cadbury		3.21
Harrods		3.13
NBC		3.07
AMC		3.06
Benefit Cosmetics		2.78
Lollapalooza		2.78
Sunnies Studios		2.68
Urban Outfitters		2.58
Sephora		2.42
Polaroid		2.32
Fenty beauty		2.30
Tesco		2.21
BBC		2.21
Tomorrowland		2.15
Universal		2.10
Urban Decay Cosmetics		2.05
Pic Collage		1.93
Forever 21		1.90
Pandora		1.89
Paramount Pictures		1.88
Victoria's Secret		1.87
ASOS		1.82
shein		1.78
Tinder		1.78
NYX Cosmetics		1.75
Converse		1.72
Walt Disney		1.72
Showtime		1.71
Hollister Co		1.70
L'Oréal Paris		1.68
Guinness		1.65
Coachella		1.63
McDonald's		1.54
Starbucks		1.53
H&M		1.53
Tarte Cosmetics		1.52
Too Faced Cosmetics		1.52
Pepsi		1.49