Nathan East

Nathan East — r&b, funk & soul artist from US.

Nathan East, a highly acclaimed musician credited on over 2,000 recordings, is recognized as one of the most prolific artists in various genres such as Pop,…

Influence: 53.45% Fanbase: 25.11% Trending: 67.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 213.47% • Very Strong

As of 2025-09-08

207,347

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:20:14 UTC

Genres

r&b, funk & soulinstrumental funkmodern funkjazz & standardsjazzjazz fusionsmooth jazzelectronicelectric bass

Biography

Nathan East, a highly acclaimed musician credited on over 2,000 recordings, is recognized as one of the most prolific artists in various genres such as Pop, R&B, Rock, Blues, and Jazz. As a founding member of Fourplay, a contemporary jazz quartet with Bob James, Lee Ritenour, and Harvey Mason, East has solidified his legacy in music history through numerous collaborations with legendary artists like Eric Clapton, Stevie Wonder, and Michael Jackson, among others. His iconic bass lines can be heard on global hits like “Get Lucky” and the classic track “Easy Lover,” which he co-wrote with Phil Collins and Philip Bailey, earning him a prestigious Ivor Novello Award.

In addition to his successful solo career, which includes a Grammy-nominated album that reached #1 on the Billboard Jazz Charts, Nathan East continues to make significant contributions to the music industry. A graduate of UC San Diego with a BA in Music, East has been recognized by the U.S. Congress for his impact on the global music community. Currently collaborating with his son Noah East on new music, their tracks like “Yesterday” and “Over The Rainbow” showcase their musical talent and familial bond. Visit www.nathaneast.com for more information.

Top Brand Affinities

Report Date: 2025-09-08

Nathan East converts attention from 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, INDONESIA. Audience shape is heavily male (90%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 26,520 avg views per post, with supportive conversation on Instagram. Shared audience with Ampeg, MOOG, Akg underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nathan East score 0.72% — Low bucket.

Brand: AmpegBrand: MOOGBrand: Akg

Followers:207,347

Engagements:1,486

Rate:0.7%

Posts:2,423

Avg Likes:1,475

Avg Comments:38

Avg Views:26,520

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 207,347 · Engagements 1,486 · Rate 0.7% Posts 2,423 · Views 26,520 · Avg Likes 1,475 · Avg Comments 38 · Avg Views 26,520	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 25% 35-44: 19% 45-64: 15%	Largest: 25-34 (38%); next: 18-24 (25%)
Gender Split	Female: 10% Male: 90% Non-binary/Other: 0%	Skews male (90%)
Top Countries	UNITED STATES (16%) BRAZIL (16%) INDONESIA (6%) JAPAN (5%) SOUTH KOREA (4%)	Top regions: UNITED STATES (16%), BRAZIL (16%), INDONESIA (6%)
Platform Engagement	Instagram: 1,227 avg likes/post · Youtube: 26,520 avg views/post	Best reach: Youtube 26,520 avg views; best engagement: Instagram 1,227 avg likes

Top Brand Affinities

Ampeg

Score: 213.47

MOOG

Score: 75.81

Akg

Score: 57.74

Pro Tools

Score: 45.47

Marshall

Score: 40.82

Sennheiser

Score: 33.36

Akai

Score: 30.44

Ableton

Score: 24.51

Amazon Music

Score: 15.73

Yamaha

Score: 8.24

Atmos

Score: 7.53

Spotify Music

Score: 6.89

Brand	Category	Score
Ampeg		213.47
MOOG		75.81
Akg		57.74
Pro Tools		45.47
Marshall		40.82
Sennheiser		33.36
Akai		30.44
Ableton		24.51
Amazon Music		15.73
Yamaha		8.24
Atmos		7.53
Spotify Music		6.89
NBC		6.48
musical.ly		6.03
Beats Electronics		5.82
Bose		5.64
iHeartRadio Music Awards		4.24
Movistar		4.15
Leica		3.75
Heinz		3.45
Paramount Pictures		3.20
SoundCloud		3.16
Columbia Pictures		3.10
Boeing		2.75
Panasonic		2.64
Lollapalooza		2.42
MTV		2.32
Budweiser		2.29
Pixar		2.12
Jack Daniels		2.04
Sony		1.96
Kodak		1.95
Warner Bros		1.93
Heineken		1.92
Transformers		1.85
BBC		1.80
Guinness		1.79
Jaguar		1.77
Fiat		1.71
Harley-Davidson		1.67
GoPro		1.67
Star Wars		1.65
Fujifilm		1.63
Amazon		1.59
Los Angeles Lakers		1.52
Ray-Ban		1.52
Cadillac		1.49
NFL		1.45
McLaren		1.38
Pepsi		1.35