Nathan Dawe

Nathan Dawe — pop artist from GB.

Nathan Dawe, a BRIT-nominated DJ/producer from the UK, has rapidly risen to fame in the past five years, boasting a strong following in Birmingham and the…

Influence: 64.38% Fanbase: 63.56% Trending: 64.79% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 78.20% • Very Strong

As of 2025-09-08

623,771

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:00:24 UTC

Genres

popdance poppost-teen popelectronictropical housepop dancehousedanceuk danceelectronic

Biography

Nathan Dawe, a BRIT-nominated DJ/producer from the UK, has rapidly risen to fame in the past five years, boasting a strong following in Birmingham and the Midlands that has expanded nationwide. His string of UK Top 10 singles and viral hits since 2020, including collaborations with artists like KSI and Ella Henderson, firmly establish him as a prominent figure in the dance music scene.

In addition to his successful music career, Nathan Dawe has made a name for himself as a dynamic live performer, holding a coveted residency at Ibiza Rocks and gracing stages at major festivals such as Creamfields and Reading & Leeds. His entrepreneurial ventures include the opening of Isabel's in Burton-on-Trent and the nightclub IKON in Zante. With a recent headline tour and a silver certification for his hit track 'We Ain't Here For Long', Nathan Dawe continues to make waves in the music industry in 2025.

Top Brand Affinities

Report Date: 2025-09-08

Nathan Dawe commands interest from 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, INDIA. With a heavily male (65%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (10,494 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Mixcloud, Pioneer, Sky Sports points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nathan Dawe score 0.22% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Sky Sports

Followers:623,771

Engagements:1,347

Rate:0.2%

Posts:1,382

Avg Likes:1,235

Avg Comments:41

Avg Views:11,566

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 623,771 · Engagements 1,347 · Rate 0.2% Posts 1,382 · Views 11,566 · Avg Likes 1,235 · Avg Comments 41 · Avg Views 11,566	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 31% 35-44: 9% 13-17: 8%	Largest: 18-24 (50%); next: 25-34 (31%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED KINGDOM (52%) UNITED STATES (8%) INDIA (3%) SPAIN (3%) AUSTRALIA (3%)	Top regions: UNITED KINGDOM (52%), UNITED STATES (8%), INDIA (3%)
Platform Engagement	Instagram: 575 avg likes/post · Tiktok: 10,494 avg views/post · Youtube: 1,072 avg views/post	Best reach: Tiktok 10,494 avg views; best engagement: Tiktok 634 avg likes

Top Brand Affinities

Mixcloud

Score: 78.20

Pioneer

Score: 33.34

Sky Sports

Score: 30.78

Score: 21.70

River Island

Score: 20.21

Marks & Spencer

Score: 16.74

MISSGUIDED

Score: 16.71

Vauxhall

Score: 16.07

ITV

Score: 15.60

ASDA

Score: 13.55

boohoo

Score: 13.29

Selfridges

Score: 13.26

Brand	Category	Score
Mixcloud		78.20
Pioneer		33.34
Sky Sports		30.78
Next		21.70
River Island		20.21
Marks & Spencer		16.74
MISSGUIDED		16.71
Vauxhall		16.07
ITV		15.60
ASDA		13.55
boohoo		13.29
Selfridges		13.26
Trancefamily		13.04
Ted Baker		12.84
Morrisons		11.37
Sainsbury's		10.97
TUI		10.84
Nasty Gal		10.26
Stone Island		10.08
Costa Coffee		9.44
Sennheiser		9.20
Easyjet		9.03
Carlsberg		8.96
Ableton		8.57
Amazon Music		8.10
SoundCloud		7.71
ALDI		7.43
Grey Goose		7.37
ASOS		7.33
Myprotein		6.91
Vivienne Westwood		6.89
Seat		5.71
Steve Madden		5.48
Primark		5.37
Tesco		5.32
Hilton		5.26
UGG		5.26
Gymshark		5.10
OOTD Magazine		5.03
Champion		5.02
Topshop		4.73
Sunnies Studios		4.71
Cadbury		4.69
Guinness		4.53
Accessorize		4.50
NARS Cosmetics		4.33
Alexander McQueen		4.31
Harrods		4.04
Jimmy Choo		4.02
Tomorrowland		3.91