Nathan C

Nathan C

Country: GB | Gender: male

Influence: 49.42% Fanbase: 18.53% Trending: 64.86% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 134.71% • Very Strong

As of 2025-09-09

9,598

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:55:43 UTC

Genres

electronicdanceelectronichouse

Biography

Nathan, a Grammy-nominated Producer, Writer & DJ from London, UK, has achieved critical acclaim for his tracks featured on both independent dance labels like Toolroom and major labels such as EMI and Sony. Co-writing the 2019 hit 'Piece of Your Heart' by Meduza & Goodboys, which earned a Grammy nomination for Best Dance Single, Nathan's impressive catalogue includes production work for artists like Marshmello, Martin Solveig, and Bastille.

In addition to his successful collaborations, Nathan is also a member of the electronic music group Joy Club, known for their anthemic tracks. Their debut release 'In The Night' received significant airplay and support from industry heavyweights like Tiësto and David Guetta, while their track 'Lifted' was featured on the official EA Sports FIFA 23 Soundtrack. Furthermore, Nathan is actively involved in the Drum & Bass scene, collaborating with artists such as Goddard, Turno, and High Contrast, as well as working on a new project with Kye Sones called HABITS.

Nathan C Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Nathan C resonates with 25-34 & 18-24 audiences and sustains presence in UNITED KINGDOM, BRAZIL, UNITED STATES. The demographic is heavily male (82%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 9,002 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with Mixcloud, Pioneer, Ableton maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Nathan C score 2.54%Strong bucket.
Brand: MixcloudBrand: PioneerBrand: Ableton
Followers:9,598
Engagements:244
Rate:2.5%
Posts:1,449
Views:9,759
Avg Likes:224
Avg Comments:23
Avg Views:9,759

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 9,598 · Engagements 244 · Rate 2.5%
Posts 1,449 · Views 9,759 · Avg Likes 224 · Avg Comments 23 · Avg Views 9,759
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
18-24: 39%
35-44: 11%
45-64: 3%
Largest: 25-34 (44%); next: 18-24 (39%)
Gender Split Female: 18%
Male: 82%
Non-binary/Other: 0%
Skews male (82%)
Top Countries UNITED KINGDOM (22%)
BRAZIL (10%)
UNITED STATES (10%)
ARGENTINA (8%)
GERMANY (8%)
Top regions: UNITED KINGDOM (22%), BRAZIL (10%), UNITED STATES (10%)
Platform Engagement Instagram: 46 avg likes/post · Tiktok: 757 avg views/post · Youtube: 9,002 avg views/post Best reach: Youtube 9,002 avg views; best engagement: Youtube 131 avg likes

Top Brand Affinities

Mixcloud
Score: 134.71
Pioneer
Score: 86.85
Ableton
Score: 76.03
Trancefamily
Score: 66.94
Akai
Score: 53.31
Pro Tools
Score: 40.47
MOOG
Score: 38.03
Launchpad
Score: 30.53
Tomorrowland
Score: 26.28
Akg
Score: 25.45
Amazon Music
Score: 24.89
Warner Music
Score: 24.23
Brand Category Score
Mixcloud 134.71
Pioneer 86.85
Ableton 76.03
Trancefamily 66.94
Akai 53.31
Pro Tools 40.47
MOOG 38.03
Launchpad 30.53
Tomorrowland 26.28
Akg 25.45
Amazon Music 24.89
Warner Music 24.23
ITV 22.95
Sennheiser 22.37
SoundCloud 21.99
Beats Electronics 15.32
Vauxhall 10.01
Spotify Music 9.93
Atmos 8.67
iHeartRadio Music Awards 7.49
MTV 5.88
musical.ly 4.58
BBC 4.41
Coachella 4.19
Smirnoff 4.13
Lollapalooza 4.02
NBC 3.62
Kodak 3.36
Hennessy 3.33
Urban Outfitters 3.16
Leica 3.08
Bacardi 3.07
Aperol 3.01
ASOS 2.83
Red Bull 2.81
ESPN 2.81
A Game of Tones 2.79
Jack Daniels 2.79
Matrix 2.78
Topshop 2.64
Sony 2.63
Monster Beverage 2.61
Dolce & Gabbana 2.56
TOM FORD 2.56
Dr. Martens 2.52
Tesco 2.47
Guinness 2.45
Pandora 2.42
Fendi 2.42
Heineken 2.30

Official Profiles

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Artist: Nathan C

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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