Nathan C
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
9,598
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:55:43 UTC
Genres
Biography
In addition to his successful collaborations, Nathan is also a member of the electronic music group Joy Club, known for their anthemic tracks. Their debut release 'In The Night' received significant airplay and support from industry heavyweights like Tiësto and David Guetta, while their track 'Lifted' was featured on the official EA Sports FIFA 23 Soundtrack. Furthermore, Nathan is actively involved in the Drum & Bass scene, collaborating with artists such as Goddard, Turno, and High Contrast, as well as working on a new project with Kye Sones called HABITS.
Nathan C resonates with 25-34 & 18-24 audiences and sustains presence in UNITED KINGDOM, BRAZIL, UNITED STATES. The demographic is heavily male (82%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 9,002 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with Mixcloud, Pioneer, Ableton maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 9,598 · Engagements 244 · Rate 2.5% Posts 1,449 · Views 9,759 · Avg Likes 224 · Avg Comments 23 · Avg Views 9,759 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 39% 35-44: 11% 45-64: 3% |
Largest: 25-34 (44%); next: 18-24 (39%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED KINGDOM (22%) BRAZIL (10%) UNITED STATES (10%) ARGENTINA (8%) GERMANY (8%) |
Top regions: UNITED KINGDOM (22%), BRAZIL (10%), UNITED STATES (10%) |
| Platform Engagement | Instagram: 46 avg likes/post · Tiktok: 757 avg views/post · Youtube: 9,002 avg views/post | Best reach: Youtube 9,002 avg views; best engagement: Youtube 131 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Ableton
Trancefamily
Akai
Pro Tools
MOOG
Launchpad
Tomorrowland
Akg
Amazon Music
Warner Music
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 134.71 | |
| Pioneer | 86.85 | |
| Ableton | 76.03 | |
| Trancefamily | 66.94 | |
| Akai | 53.31 | |
| Pro Tools | 40.47 | |
| MOOG | 38.03 | |
| Launchpad | 30.53 | |
| Tomorrowland | 26.28 | |
| Akg | 25.45 | |
| Amazon Music | 24.89 | |
| Warner Music | 24.23 | |
| ITV | 22.95 | |
| Sennheiser | 22.37 | |
| SoundCloud | 21.99 | |
| Beats Electronics | 15.32 | |
| Vauxhall | 10.01 | |
| Spotify Music | 9.93 | |
| Atmos | 8.67 | |
| iHeartRadio Music Awards | 7.49 | |
| MTV | 5.88 | |
| musical.ly | 4.58 | |
| BBC | 4.41 | |
| Coachella | 4.19 | |
| Smirnoff | 4.13 | |
| Lollapalooza | 4.02 | |
| NBC | 3.62 | |
| Kodak | 3.36 | |
| Hennessy | 3.33 | |
| Urban Outfitters | 3.16 | |
| Leica | 3.08 | |
| Bacardi | 3.07 | |
| Aperol | 3.01 | |
| ASOS | 2.83 | |
| Red Bull | 2.81 | |
| ESPN | 2.81 | |
| A Game of Tones | 2.79 | |
| Jack Daniels | 2.79 | |
| Matrix | 2.78 | |
| Topshop | 2.64 | |
| Sony | 2.63 | |
| Monster Beverage | 2.61 | |
| Dolce & Gabbana | 2.56 | |
| TOM FORD | 2.56 | |
| Dr. Martens | 2.52 | |
| Tesco | 2.47 | |
| Guinness | 2.45 | |
| Pandora | 2.42 | |
| Fendi | 2.42 | |
| Heineken | 2.30 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















