Natasha Bedingfield Brand Affinity ranks highest ITV at 21.63% . Very Strong. Score DMDB 30.19% | Fanbase 60.80%

Natasha Bedingfield — pop artist from GB.

Natasha Bedingfield is a multi-platinum pop singer/songwriter recognized for her hits "Unwritten," "These Words," and "Pocketful of Sunshine" in the early…

Natasha Bedingfield

Established

Country: GB | Gender: female | Artist ID: 11e81bc7-b66d-37dc-b230-a0369fe50396

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Genres

popdance poppoppost-teen popneo mellowmainstream poprockpop rockhip-hop & rappop rapeuropeaneuropop

Influential: 30.19% Fanbase: 60.80% Trending: 14.88%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 21.63% • Very Strong

As of 2025-09-09

1,775,587

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 30.19% | Fanbase 60.80% | Trending 14.88% | CAREER STAGE: MID_LEVEL

Biography

Natasha Bedingfield is a multi-platinum pop singer/songwriter recognized for her hits "Unwritten," "These Words," and "Pocketful of Sunshine" in the early 2000s. Her music has been featured in various films and TV shows, including "Anyone But You," "The Sisterhood of the Traveling Pants," "Easy A," and as the theme for "The Hills." Bedingfield's track "Unwritten" recently joined the Spotify Billions Club, highlighting its enduring popularity and success in streaming. Her music has seen a resurgence through TikTok trends and dance remixes, solidifying her presence in popular culture.

Report Date: 2025-09-09

Natasha Bedingfield cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily female (63%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 33,600 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with ITV, All Saints, Amazon Music, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Natasha Bedingfield score 0.19% — Low bucket.

Brand: ITVBrand: All SaintsBrand: Amazon Music

Followers:1,775,587

Engagements:3,411

Rate:0.2%

Posts:1,125

Avg Likes:3,310

Avg Comments:95

Avg Views:47,146

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,775,587 · Engagements 3,411 · Rate 0.2% Posts 1,125 · Views 47,146 · Avg Likes 3,310 · Avg Comments 95 · Avg Views 47,146	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 34% 35-44: 8% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (34%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (36%) BRAZIL (9%) UNITED KINGDOM (7%) CANADA (5%) PHILIPPINES (3%)	Top regions: UNITED STATES (36%), BRAZIL (9%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 1,709 avg likes/post · Tiktok: 33,600 avg views/post · Youtube: 13,546 avg views/post	Best reach: Tiktok 33,600 avg views; best engagement: Instagram 1,709 avg likes

Top Brand Affinities

ITV

Score: 21.63

All Saints

Score: 14.23

Amazon Music

Score: 12.44

Barbie

Score: 11.02

Tate Modern

Score: 8.35

Selfridges

Score: 8.14

Delta

Score: 7.81

Marks & Spencer

Score: 7.55

Vauxhall

Score: 7.38

boohoo

Score: 6.96

Alexander McQueen

Score: 6.95

Macy's

Score: 6.58

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Top Brand Affinities

Brand	Category	Score
ITV		21.63
All Saints		14.23
Amazon Music		12.44
Barbie		11.02
Tate Modern		8.35
Selfridges		8.14
Delta		7.81
Marks & Spencer		7.55
Vauxhall		7.38
boohoo		6.96
Alexander McQueen		6.95
Macy's		6.58
NBC		6.23
Vivienne Westwood		6.20
River Island		6.16
Free People		6.11
MTV		6.07
Kroger		5.93
Lollapalooza		5.80
Coach		5.23
Steve Madden		5.13
CNN		4.93
Verizon		4.67
Harrods		4.61
Anthropologie		4.60
iHeartRadio Music Awards		4.53
Kate Spade		4.14
Topshop		4.13
Tesco		4.09
Target		3.82
Lush		3.73
OLD NAVY		3.69
American Eagle		3.49
Summit Entertainment		3.44
ABC		3.34
ASOS		3.33
Paramount Pictures		3.28
Fenty beauty		3.20
Urban Outfitters		3.18
Christian Louboutin		3.10
Coachella		3.04
BALMAIN		3.01
Busch		2.98
Nickelodeon		2.92
BBC		2.91
Columbia Pictures		2.90
Baileys		2.90
Sunnies Studios		2.80
ESPN		2.79
Spotify Music		2.78