Natalie Prass

Natalie Prass — pop artist from US.

Natalie Prass’s highly anticipated follow-up to her acclaimed debut album took a surprising turn when she decided to scrap the entire record and start anew.…

Influence: 52.56% Fanbase: 28.48% Trending: 64.60% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 47.87% • Very Strong

As of 2025-09-10

24,799

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:53:50 UTC

Genres

poprva indieindie poppopalternativealternative

Biography

Natalie Prass’s highly anticipated follow-up to her acclaimed debut album took a surprising turn when she decided to scrap the entire record and start anew. The catalyst for this bold move was the 2016 US election, which prompted Prass to reassess her artistry and craft a new album, ‘The Future And The Past,’ as a powerful feminist statement addressing societal issues and personal beliefs. The album showcases Prass’s exceptional songwriting ability, delving into timeless themes of autonomy and equality with a raw and emotive approach that resonates deeply with listeners.

Top Brand Affinities

Report Date: 2025-09-10

Natalie Prass reaches 25-34 & 35-44 audiences concentrated in UNITED STATES, UNITED KINGDOM, CANADA. The demographic tilt is male-leaning (54%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 980 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to MOOG, Ampeg, Warby Parker suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Natalie Prass score 3.95% — Very Strong bucket.

Brand: MOOGBrand: AmpegBrand: Warby Parker

Followers:24,799

Engagements:980

Rate:4.0%

Posts:198

Avg Likes:980

Avg Comments:38

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 24,799 · Engagements 980 · Rate 4.0% Posts 198 · Views 0 · Avg Likes 980 · Avg Comments 38 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 35-44: 28% 18-24: 17% 45-64: 10%	Largest: 25-34 (43%); next: 35-44 (28%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (72%) UNITED KINGDOM (7%) CANADA (3%) AUSTRALIA (3%) MEXICO (2%)	Top regions: UNITED STATES (72%), UNITED KINGDOM (7%), CANADA (3%)
Platform Engagement	Instagram: 980 avg likes/post	best engagement: Instagram 980 avg likes

Top Brand Affinities

MOOG

Score: 47.87

Ampeg

Score: 32.00

Warby Parker

Score: 21.82

Live Nation

Score: 20.10

Amazon Music

Score: 17.52

Akg

Score: 16.35

bonappetitmag

Score: 15.68

Pro Tools

Score: 12.95

Mixcloud

Score: 12.59

Kroger

Score: 10.76

Ableton

Score: 10.70

Kickstarter

Score: 10.62

Brand	Category	Score
MOOG		47.87
Ampeg		32.00
Warby Parker		21.82
Live Nation		20.10
Amazon Music		17.52
Akg		16.35
bonappetitmag		15.68
Pro Tools		12.95
Mixcloud		12.59
Kroger		10.76
Ableton		10.70
Kickstarter		10.62
Madewell		9.41
Sennheiser		9.20
Spotify Music		9.06
Paramount Pictures		7.10
Glossier		7.03
Delta		6.99
Verizon		6.40
Anthropologie		6.39
Kodak		5.66
Coachella		5.36
Taco Bell		5.36
Coors		5.24
Walgreens		5.13
Lollapalooza		5.12
Free People		5.12
Polaroid		4.98
Airbnb		4.93
Emporium		4.77
Showtime		4.74
Oculus		4.70
SoundCloud		4.56
Nixon		4.44
NBC		4.41
Holden		4.33
iHeartRadio Music Awards		4.24
Fujifilm		4.12
Busch		4.11
Heinz		4.10
Margaritaville		4.05
Budweiser		3.80
FedEx		3.77
Summit Entertainment		3.55
Columbia Pictures		3.46
Nickelodeon		3.43
Carhartt		3.33
Guinness		3.27
Campari		3.26
Tinder		3.19