Natalie Merchant

Natalie Merchant — pop artist from US.

Natalie Merchant, a highly respected American recording artist with a 40-year career, has garnered acclaim for her songwriting prowess across nine solo albums…

Influence: 61.05% Fanbase: 46.09% Trending: 68.53% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 8.38% • Very Strong

As of 2025-09-09

194,210

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:52:19 UTC

Genres

popnew wave poprockpop rockmellow goldrockalternative rockfolk rockamericanlilithfolk & traditionalfolksinger/songwritersinger-songwriter

Biography

Natalie Merchant, a highly respected American recording artist with a 40-year career, has garnered acclaim for her songwriting prowess across nine solo albums and six albums with 10,000 Maniacs under Elektra and Nonesuch Records. Known for her collaborations with a diverse range of artists like Billy Bragg, Philip Glass, and Tracy Chapman, Merchant has toured extensively and showcased her versatility both on stage and in the studio.

Throughout her career, Merchant has demonstrated a strong commitment to social causes, supporting non-profit organizations such as Scenic Hudson, Doctors Without Borders, and Planned Parenthood. From her advocacy work on the New York State Council on the Arts to her efforts in protesting hydraulic fracturing and addressing domestic violence through music and film projects, Merchant continues to use her platform to raise awareness and effect positive change in the world. Additionally, her current role as artist-in-residence with Head Start exemplifies her dedication to enriching the lives of preschool-aged children through music and movement in The Hudson Valley.

Top Brand Affinities

Report Date: 2025-09-09

Natalie Merchant maintains consistent pull among 35-44 & 45-64 audiences across UNITED STATES, BRAZIL, CANADA. The audience leans heavily male (57%), so brand cues around style and status perform well. The clearest reach is on Youtube with 12,155 avg views per post; Instagram functions as the community touchpoint. Affinity with Amazon Music, NBC, FOX makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Natalie Merchant score 1.02% — Moderate bucket.

Brand: Amazon MusicBrand: NBCBrand: FOX

Followers:194,210

Engagements:1,986

Rate:1.0%

Posts:312

Avg Likes:1,949

Avg Comments:84

Avg Views:12,155

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 194,210 · Engagements 1,986 · Rate 1.0% Posts 312 · Views 12,155 · Avg Likes 1,949 · Avg Comments 84 · Avg Views 12,155	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	35-44: 29% 45-64: 28% 25-34: 27% 18-24: 14%	Largest: 35-44 (29%); next: 45-64 (28%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (60%) BRAZIL (5%) CANADA (4%) UNITED KINGDOM (4%) ITALY (2%)	Top regions: UNITED STATES (60%), BRAZIL (5%), CANADA (4%)
Platform Engagement	Instagram: 1,199 avg likes/post · Youtube: 12,155 avg views/post	Best reach: Youtube 12,155 avg views; best engagement: Instagram 1,199 avg likes

Top Brand Affinities

Amazon Music

Score: 8.38

NBC

Score: 6.69

FOX

Score: 6.54

Publix

Score: 6.19

Paramount Pictures

Score: 6.09

Leica

Score: 5.53

Macy's

Score: 5.18

Margaritaville

Score: 5.09

Walgreens

Score: 5.02

Pacific Northwest Wonderland

Score: 4.99

Gillette

Score: 4.78

iHeartRadio Music Awards

Score: 4.50

Brand	Category	Score
Amazon Music		8.38
NBC		6.69
FOX		6.54
Publix		6.19
Paramount Pictures		6.09
Leica		5.53
Macy's		5.18
Margaritaville		5.09
Walgreens		5.02
Pacific Northwest Wonderland		4.99
Gillette		4.78
iHeartRadio Music Awards		4.50
Hurley		4.50
MTV		4.43
Columbia Pictures		4.38
Pilsner Urquell		4.26
CNN		4.23
Holden		4.20
Guinness		3.89
Kickstarter		3.63
Warner Bros		3.61
NORDSTROM		3.55
Verizon		3.51
Coors		3.51
Spotify Music		3.48
Heinz		3.35
Showtime		3.30
Pixar		3.15
Lollapalooza		3.11
Airbnb		3.05
Snoopy And The Peanuts Gang		2.88
Costco		2.84
Target		2.83
ESPN		2.76
Coachella		2.73
Nickelodeon		2.58
Cadillac		2.57
Mulberry		2.56
Aperol		2.45
Busch		2.45
Amazon		2.40
Walmart		2.38
Philips		2.38
NHL		2.37
The Olympic Games		2.37
BBC		2.37
GAP		2.34
Star Wars		2.29
Tinder		2.20
NFL		2.20