
Natalie Imbruglia
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
1,021,547
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Following her early success, Imbruglia released albums such as White Lilies Island in 2001 and Counting Down the Days in 2005. Despite varying commercial outcomes, she maintained a dedicated fan base and garnered critical acclaim for her work. Imbruglia's return to music in 2015 with Male, a covers album, and her subsequent original material release, Firebird, in 2021, showcased her commitment to creating accessible pop music with a creative edge.
Natalie Imbruglia draws 25-34 & 18-24 audiences and holds attention in BRAZIL, UNITED STATES, UNITED KINGDOM. The skew is heavily male (56%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 507,308 avg views per post, with Youtube sustaining the conversation. Audience adjacency to Warner Music, ITV, Victoria Beckham makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 1,021,547 · Engagements 14,040 · Rate 1.4% Posts 4,303 · Views 574,608 · Avg Likes 13,392 · Avg Comments 518 · Avg Views 574,608 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 43% 18-24: 31% 35-44: 16% 45-64: 7% |
Largest: 25-34 (43%); next: 18-24 (31%) |
Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
Top Countries |
BRAZIL (20%) UNITED STATES (14%) UNITED KINGDOM (6%) INDONESIA (5%) MEXICO (5%) |
Top regions: BRAZIL (20%), UNITED STATES (14%), UNITED KINGDOM (6%) |
Platform Engagement | Instagram: 4,204 avg likes/post · Tiktok: 67,300 avg views/post · Youtube: 507,308 avg views/post | Best reach: Youtube 507,308 avg views; best engagement: Youtube 6,732 avg likes |
Top Brand Affinities
Warner Music
ITV
Victoria Beckham
Qantas
Waitrose
Marks & Spencer
Woolworths
Selfridges
Tate Modern
Vauxhall
Amazon Music
Kmart
Brand | Category | Score |
---|---|---|
Warner Music | 22.05 | |
ITV | 18.65 | |
Victoria Beckham | 17.18 | |
Qantas | 14.95 | |
Waitrose | 12.20 | |
Marks & Spencer | 10.47 | |
Woolworths | 9.79 | |
Selfridges | 9.65 | |
Tate Modern | 9.07 | |
Vauxhall | 7.95 | |
Amazon Music | 7.25 | |
Kmart | 6.51 | |
KARL LAGERFELD | 5.91 | |
Harrods | 5.54 | |
Four Seasons | 5.46 | |
Leica | 4.31 | |
Baileys | 4.12 | |
Haribo | 4.06 | |
Nespresso | 4.01 | |
Tesco | 4.00 | |
Sunnies Studios | 3.86 | |
Martini | 3.85 | |
Lindt | 3.84 | |
Columbia Pictures | 3.67 | |
NBC | 3.61 | |
Guinness | 3.60 | |
Aperol | 3.57 | |
Dolce & Gabbana | 3.51 | |
BBC | 3.48 | |
Hilton | 3.45 | |
Holden | 3.44 | |
Showtime | 3.33 | |
TOM FORD | 3.14 | |
Cadbury | 3.08 | |
Topshop | 2.96 | |
Aston Martin | 2.95 | |
Montblanc | 2.94 | |
BALMAIN | 2.89 | |
Alfa Romeo | 2.75 | |
Emporium | 2.68 | |
Lush | 2.67 | |
Christian Louboutin | 2.66 | |
Boeing | 2.63 | |
Valentino | 2.60 | |
Bellagio | 2.57 | |
Babybump | 2.56 | |
Lego | 2.54 | |
Lollapalooza | 2.52 | |
Vogue | 2.52 | |
MTV | 2.50 |
Official Profiles
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LoginArtist: Natalie Imbruglia
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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