Nasaya

Nasaya — electronic artist from US.

NASAYA, a multi-talented musician and producer hailing from Reunion Island, infuses his music with a unique blend of influences, drawing from jazz,…

Influence: 49.36% Fanbase: 21.17% Trending: 63.46% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 77.73% • Very Strong

As of 2025-09-09

19,825

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:52:13 UTC

Genres

electronicelectronicdanceother electronic music

Biography

NASAYA, a multi-talented musician and producer hailing from Reunion Island, infuses his music with a unique blend of influences, drawing from jazz, experimental dance music, hip-hop, pop, and classic rock. With standout releases like "PATTERNS" and "TEMPO" on labels such as Majestic Casual and ODESZA's Foreign Family Collective, NASAYA has earned praise from major media outlets like Billboard and SPIN, as well as securing sync deals with top brands like Apple and Netflix. Not only has he produced for acclaimed artists like UMI and Fiji Blue, but he has also shared the stage with acts such as ODESZA and Tycho, gearing up for his debut headline tour with MARO in 2025.

NASAYA's musical journey began at the age of 12 when he picked up the guitar, inspired by the sounds of classic rock legends like Led Zeppelin and Jimi Hendrix. His music reflects the easy-going nature of his island upbringing, blending diverse genres to create his signature lush sound. As he continues to make waves in the electronic music scene, NASAYA's talent and versatility have solidified his place among industry heavyweights, setting the stage for an exciting future ahead.

Top Brand Affinities

Report Date: 2025-09-09

Nasaya stands out with 18-24 & 25-34 audiences across UNITED STATES, PORTUGAL, BRAZIL. The profile is heavily male (71%), and content lands hardest on Youtube, where posts average 2,932 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with MOOG, Ableton, Akai, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Nasaya a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nasaya score 3.53% — Very Strong bucket.

Brand: MOOGBrand: AbletonBrand: Akai

Followers:19,825

Engagements:699

Rate:3.5%

Posts:327

Avg Likes:681

Avg Comments:49

Avg Views:3,483

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,825 · Engagements 699 · Rate 3.5% Posts 327 · Views 3,483 · Avg Likes 681 · Avg Comments 49 · Avg Views 3,483	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 38% 35-44: 10% 45-64: 6%	Largest: 18-24 (42%); next: 25-34 (38%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (23%) PORTUGAL (9%) BRAZIL (6%) FRANCE (6%) CANADA (6%)	Top regions: UNITED STATES (23%), PORTUGAL (9%), BRAZIL (6%)
Platform Engagement	Instagram: 540 avg likes/post · Tiktok: 551 avg views/post · Youtube: 2,932 avg views/post	Best reach: Youtube 2,932 avg views; best engagement: Instagram 540 avg likes

Top Brand Affinities

MOOG

Score: 77.73

Ableton

Score: 74.41

Akai

Score: 50.26

Pro Tools

Score: 39.61

Akg

Score: 32.22

Live Nation

Score: 31.47

Amazon Music

Score: 29.65

Ampeg

Score: 26.76

Warner Music

Score: 24.92

Sennheiser

Score: 18.22

Mixcloud

Score: 14.91

SoundCloud

Score: 14.21

Brand	Category	Score
MOOG		77.73
Ableton		74.41
Akai		50.26
Pro Tools		39.61
Akg		32.22
Live Nation		31.47
Amazon Music		29.65
Ampeg		26.76
Warner Music		24.92
Sennheiser		18.22
Mixcloud		14.91
SoundCloud		14.21
Spotify Music		13.75
Beats Electronics		11.19
Atmos		10.82
Coachella		10.49
Pioneer		9.15
Lollapalooza		8.47
NBC		5.93
Pacific Northwest Wonderland		5.26
iHeartRadio Music Awards		4.61
MTV		4.50
Kodak		4.46
Summit Entertainment		4.06
Vodafone		3.95
Fujifilm		3.82
Oculus		3.79
Paramount Pictures		3.45
Leica		3.20
Urban Outfitters		3.16
Polaroid		2.92
A Game of Tones		2.90
Carhartt		2.85
Yamaha		2.56
musical.ly		2.55
Dr. Martens		2.41
Adobe		2.33
Cafecito		2.29
Showtime		2.23
Tinder		2.18
Warner Bros		1.98
Vogue		1.97
Tomorrowland		1.93
Airbnb		1.88
Chrysler		1.81
Sony		1.81
GoPro		1.80
Apple		1.72
Aperol		1.71
BBC		1.68