Naomi Scott

Naomi Scott — pop artist from GB.

Naomi Scott, known for her work in film, returns with new music that showcases her deep connection to songwriting. Her latest release, "Rhythm," marks the…

Influence: 63.52% Fanbase: 42.79% Trending: 73.89% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

The Last of Us • 7.39% • Very Strong

As of 2025-09-08

3,067,317

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:54:47 UTC

Genres

poppost-teen poppopvapor popmainstream popsoundtrack, stage & screenmovie tunesgame mood

Biography

Naomi Scott, known for her work in film, returns with new music that showcases her deep connection to songwriting. Her latest release, "Rhythm," marks the beginning of a new musical era for the artist, featuring a sensual bass-led sound and collaboration with Johnny Yukon and Lido. Scott's journey into music started early, with roots in her East London church and teenage releases, culminating in a return to her own artistic voice through introspective songwriting sessions at the piano.

Influenced by gospel, '80s pop, and alt-pop, Scott's new music reflects a rich and thoughtful exploration of her musical identity. With a focus on self-discovery and intentional craft, she presents her most personal and confident work yet, demonstrating a blend of artistry and maturity in her evolving sound.

Top Brand Affinities

Report Date: 2025-09-08

Naomi Scott is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, INDIA, INDONESIA. The audience is heavily female (59%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (104,700 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to The Last of Us, Power Rangers, Maison Margiela points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Naomi Scott score 0.91% — Low bucket.

Brand: The Last of UsBrand: Power RangersBrand: Maison Margiela

Followers:3,067,317

Engagements:27,930

Rate:0.9%

Posts:122

Avg Likes:27,465

Avg Comments:377

Avg Views:107,740

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,067,317 · Engagements 27,930 · Rate 0.9% Posts 122 · Views 107,740 · Avg Likes 27,465 · Avg Comments 377 · Avg Views 107,740	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 9% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (21%) INDIA (9%) INDONESIA (8%) PHILIPPINES (5%) BRAZIL (5%)	Top regions: UNITED STATES (21%), INDIA (9%), INDONESIA (8%)
Platform Engagement	Instagram: 24,040 avg likes/post · Tiktok: 104,700 avg views/post · Youtube: 3,040 avg views/post	Best reach: Tiktok 104,700 avg views; best engagement: Instagram 24,040 avg likes

Top Brand Affinities

The Last of Us

Score: 7.39

Power Rangers

Score: 6.97

Maison Margiela

Score: 6.01

Paramount Pictures

Score: 5.06

Resident Evil

Score: 5.04

MTV

Score: 4.74

Coach

Score: 4.65

Summit Entertainment

Score: 3.85

Fenty beauty

Score: 3.85

Pull&Bear

Score: 3.84

Miu Miu

Score: 3.73

NBC

Score: 3.46

Brand	Category	Score
The Last of Us		7.39
Power Rangers		6.97
Maison Margiela		6.01
Paramount Pictures		5.06
Resident Evil		5.04
MTV		4.74
Coach		4.65
Summit Entertainment		3.85
Fenty beauty		3.85
Pull&Bear		3.84
Miu Miu		3.73
NBC		3.46
Urban Outfitters		3.29
Columbia Pictures		3.24
Monster Beverage		3.16
NARS Cosmetics		3.09
Dr. Martens		3.00
Universal		2.85
Fendi		2.83
Emporium		2.82
Pixar		2.72
FashionNova		2.70
Marvel Entertainment		2.67
Marc Jacobs		2.66
AMC		2.61
Moschino		2.59
ASOS		2.58
HBO		2.50
Dolce & Gabbana		2.43
Faber-Castell		2.41
TOM FORD		2.41
Victoria's Secret		2.37
GAP		2.34
Calvin Klein		2.34
Nickelodeon		2.26
Walt Disney		2.25
Lollapalooza		2.25
Warner Bros		2.24
Tomorrowland		2.24
Versace		2.24
Marvel		2.23
Ubisoft		2.18
Star Wars		2.12
Guess		2.11
LEGOLAND		2.07
BBC		2.05
Transformers		2.04
Target		2.01
Balenciaga		2.00
Bellagio		1.96