Nanpa Básico

Nanpa Básico — hip-hop & rap artist from CO.

Francisco David Rosero Serna, known as Nanpa Básico, is a Colombian singer and songwriter acclaimed by a new generation of Hip Hop fans. His music blends rap…

Influence: 66.51% Fanbase: 54.36% Trending: 72.59% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Bodytech • 16.27% • Very Strong

As of 2025-09-09

8,986,751

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:45:55 UTC

Genres

hip-hop & raphip-hop/rapcolombian hip hopmexican hip hopcontemporary hip hophip hop

Biography

Francisco David Rosero Serna, known as Nanpa Básico, is a Colombian singer and songwriter acclaimed by a new generation of Hip Hop fans. His music blends rap and reggae influences, featuring explicit lyrics that resonate with his dedicated following. Nanpa Básico embarked on a successful tour in 2020, performing in various countries including Mexico, Colombia, the United States, and Argentina. His latest album, HECHO M13RD4, marked a milestone in his career, securing a spot on the Billboard charts and showcasing his versatility through collaborations with artists from different genres like regional Mexican and reggaeton.

Top Brand Affinities

Report Date: 2025-09-09

Nanpa Básico engages 18-24 & 25-34 audiences with repeatable results in COLOMBIA, MEXICO, ECUADOR. The fan base skews heavily male (61%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (670,000 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Bodytech, Suavecito, LATAM, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nanpa Básico score 1.33% — Moderate bucket.

Brand: BodytechBrand: SuavecitoBrand: LATAM

Followers:8,986,751

Engagements:119,571

Rate:1.3%

Posts:1,020

Avg Likes:107,422

Avg Comments:882

Avg Views:699,793

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,986,751 · Engagements 119,571 · Rate 1.3% Posts 1,020 · Views 699,793 · Avg Likes 107,422 · Avg Comments 882 · Avg Views 699,793	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 68% 25-34: 19% 13-17: 9% 35-44: 2%	Largest: 18-24 (68%); next: 25-34 (19%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	COLOMBIA (36%) MEXICO (31%) ECUADOR (11%) VENEZUELA (4%) PERU (4%)	Top regions: COLOMBIA (36%), MEXICO (31%), ECUADOR (11%)
Platform Engagement	Instagram: 41,319 avg likes/post · Tiktok: 670,000 avg views/post · Youtube: 29,793 avg views/post	Best reach: Tiktok 670,000 avg views; best engagement: Tiktok 64,900 avg likes

Top Brand Affinities

Bodytech

Score: 16.27

Suavecito

Score: 15.02

LATAM

Score: 8.47

Movistar

Score: 7.42

Diablo

Score: 5.99

Pull&Bear

Score: 3.12

Barber Shop Connect

Score: 2.88

VidaSana

Score: 2.52

Beats Electronics

Score: 2.43

Cafecito

Score: 2.14

Tomorrowland

Score: 1.89

Bershka

Score: 1.88

Brand	Category	Score
Bodytech		16.27
Suavecito		15.02
LATAM		8.47
Movistar		7.42
Diablo		5.99
Pull&Bear		3.12
Barber Shop Connect		2.88
VidaSana		2.52
Beats Electronics		2.43
Cafecito		2.14
Tomorrowland		1.89
Bershka		1.88
Spotify Music		1.76
Pepsi		1.74
musical.ly		1.74
SoundCloud		1.59
Ducati		1.51
Forever 21		1.38
L'Oréal Paris		1.29
Yamaha		1.27
Vans		1.26
Nikon		1.20
Heineken		1.19
Sony		1.18
Mitsubishi		1.17
Guess		1.17
Canon		1.10
Suzuki		1.10
Marvel		1.10
shein		1.08
Converse		1.01
Vogue		0.94
KTM		0.86
SheInside		0.85
DC Entertainment		0.85
H&M		0.81
Pandora		0.77
Zara		0.77
GoPro		0.76
Adidas		0.73
Adobe		0.70
Honda		0.69
McDonald's		0.63
Nike		0.59
Porsche		0.57
Netflix		0.54
Prada		0.53
Pokemon		0.52
HBO		0.50
Coca-Cola		0.49