Nanci Griffith
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
618
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-29 02:54:53 UTC
Genres
Biography
Born in Seguin, Texas, in 1953, Griffith was raised in Austin surrounded by a creative family and immersed in the local music scene. After pursuing a career in education, she transitioned to full-time music following her competition win in 1978. With a discography spanning genres and collaborations with notable artists, Griffith's music evolved over the years, culminating in her retirement from music in 2012. Despite health challenges, including battles with cancer, she continued to create and perform until her passing in 2021, leaving behind a lasting legacy as a pioneering artist in the folk and Americana music realms.
Nanci Griffith cuts through with 45-64 & 18-24 audiences and consistency across key English-speaking markets. A heavily male (59%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 101,362 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with leading lifestyle names, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 618 · Engagements 894 · Rate 144.7% Posts 1 · Views 101,362 · Avg Likes 824 · Avg Comments 70 · Avg Views 101,362 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 61% 18-24: 14% 25-34: 12% 35-44: 11% |
Largest: 45-64 (61%); next: 18-24 (14%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries | No country breakdown. | |
| Platform Engagement | Youtube: 101,362 avg views/post | Best reach: Youtube 101,362 avg views; best engagement: Youtube 824 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















