Najwa Karam

Najwa Karam — pop artist from LB.

Lebanese singer Najwa Karam, born on February 26, 1966, in Zahle, is a multi-platinum artist known as the "Shams El-Ghinnieh" for her powerful voice and…

Influence: 57.60% Fanbase: 49.34% Trending: 61.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Het Concertgebouw • 112.10% • Very Strong

As of 2025-09-08

17,537,138

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:04:31 UTC

Genres

poparab poplebanese popelectronicbelly danceothersworldwidemiddle easterndabke

Biography

Lebanese singer Najwa Karam, born on February 26, 1966, in Zahle, is a multi-platinum artist known as the "Shams El-Ghinnieh" for her powerful voice and significant contributions to Arabic pop music. With over 60 million records sold worldwide, she has gained international acclaim for her distinct blend of Lebanese music and contemporary sounds, contributing to the spread of the Lebanese dialect in Arabic music. Karam is a prominent figure in the Arabic music industry, celebrated for her powerful vocals and influential status in her native country, also serving as a judge on Arabs Got Talent since 2011.

Aside from her music career, Najwa Karam has won numerous awards and is a notable figure in the world of Arabic music, with a mention on Forbes' "50 Over 50: Europe, Middle East and Africa 2023" list. She has performed thousands of concerts globally, maintaining a busy schedule performing in the Arab world and beyond, solidifying her status as a renowned musician and TV personality.

Top Brand Affinities

Report Date: 2025-09-08

Najwa Karam converts attention from 18-24 & 25-34 audiences across EGYPT, IRAQ, ALGERIA. Audience shape is heavily male (61%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 105,450 avg views per post, with supportive conversation on Tiktok. Shared audience with Het Concertgebouw, Zuhair Murad, ELIE SAAB underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Najwa Karam score 0.03% — Low bucket.

Brand: Het ConcertgebouwBrand: Zuhair MuradBrand: ELIE SAAB

Followers:17,537,138

Engagements:5,957

Rate:0.0%

Posts:2,645

Avg Likes:4,456

Avg Comments:1,081

Avg Views:133,134

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,537,138 · Engagements 5,957 · Rate 0.0% Posts 2,645 · Views 133,134 · Avg Likes 4,456 · Avg Comments 1,081 · Avg Views 133,134	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 41% 35-44: 10% 13-17: 4%	Largest: 18-24 (42%); next: 25-34 (41%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	EGYPT (10%) IRAQ (8%) ALGERIA (7%) SAUDI ARABIA (6%) MOROCCO (6%)	Top regions: EGYPT (10%), IRAQ (8%), ALGERIA (7%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 105,450 avg views/post · Youtube: 27,684 avg views/post	Best reach: Tiktok 105,450 avg views; best engagement: Tiktok 4,200 avg likes

Top Brand Affinities

Het Concertgebouw

Score: 112.10

Zuhair Murad

Score: 53.18

ELIE SAAB

Score: 35.88

Ivanka Trump

Score: 33.25

Massimo Dutti

Score: 18.54

Emirates Airlines

Score: 15.75

Armani Exchange

Score: 13.33

Jumeirah

Score: 10.21

Sheraton

Score: 10.20

Four Seasons

Score: 9.36

Qatar Airways

Score: 8.80

Emporio Armani

Score: 8.55

Brand	Category	Score
Het Concertgebouw		112.10
Zuhair Murad		53.18
ELIE SAAB		35.88
Ivanka Trump		33.25
Massimo Dutti		18.54
Emirates Airlines		15.75
Armani Exchange		13.33
Jumeirah		10.21
Sheraton		10.20
Four Seasons		9.36
Qatar Airways		8.80
Emporio Armani		8.55
NBC		6.75
Anantara		6.24
Bershka		6.18
MTV		6.04
Marriott		5.98
Versace		5.93
Fendi		5.85
Kylie Cosmetics		5.69
KARL LAGERFELD		5.47
Warner Bros		5.33
Armani		5.18
BALMAIN		4.78
Pull&Bear		4.49
Max Mara		4.47
Selfiegram		4.43
Vodafone		4.27
Jimmy Choo		4.19
Lindt		3.97
Nescafé		3.91
Huda Beauty		3.71
Carrefour		3.52
Ray-Ban		3.39
Make Up For Ever		3.26
TOM FORD		3.24
Lacoste		3.17
Balenciaga		3.17
Harrods		3.14
Christian Dior		2.84
Polo Ralph Lauren		2.69
Dolce & Gabbana		2.65
SWAROVSKI		2.60
KENZO		2.55
Guess		2.52
Valentino		2.46
Bugatti		2.29
Garnier		2.28
H&M		2.14
Anastasia Beverly Hills		2.02