Naira Marley Brand Affinity ranks highest Airtel at 18.38% . Very Strong. Score DMDB 73.28% | Fanbase 79.13%

Naira Marley — pop artist from NG.

Naira Marley, a unique artist known for pioneering AfroBashment, gained recognition with his debut track "Marry Juana," which blended the slang and accent of…

Naira Marley

Superstar

Country: NG | Gender: male | Artist ID: 11e81bc0-b6b1-58b0-83bc-a0369fe50396

Find Artist

Genres

popafro dancehallafropopnigerian pophip-hop & rapafroswingothersworldwideafricanazontobeats

Influential: 73.28% Fanbase: 79.13% Trending: 70.36%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 18.38% • Very Strong

As of 2025-09-09

7,674,226

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 73.28% | Fanbase 79.13% | Trending 70.36% | CAREER STAGE: SUPERSTAR

Biography

Naira Marley, a unique artist known for pioneering AfroBashment, gained recognition with his debut track "Marry Juana," which blended the slang and accent of Lagos with Jamaican Bashment rhythms. Hailing from Peckham, South London, Naira has showcased versatility across various styles and genres, infusing his charismatic energy into each track. From drill to UK rap and afrobeats, Naira continues to deliver popular hits, solidifying his presence in the music scene. With a distinct style and growing success, Naira Marley remains on a trajectory towards further prominence in the industry.

Report Date: 2025-09-09

Naira Marley engages 18-24 & 25-34 audiences with repeatable results in NIGERIA, UNITED STATES, FRANCE. The fan base skews heavily male (75%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (1,241,658 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Airtel, Palm Angels, CNN, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Naira Marley score 1.89% — Moderate bucket.

Brand: AirtelBrand: Palm AngelsBrand: CNN

Followers:7,674,226

Engagements:145,150

Rate:1.9%

Posts:396

Avg Likes:144,392

Avg Comments:6,016

Avg Views:1,270,558

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,674,226 · Engagements 145,150 · Rate 1.9% Posts 396 · Views 1,270,558 · Avg Likes 144,392 · Avg Comments 6,016 · Avg Views 1,270,558	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 44% 35-44: 5% 13-17: 4%	Largest: 18-24 (45%); next: 25-34 (44%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	NIGERIA (25%) UNITED STATES (14%) FRANCE (10%) UNITED KINGDOM (7%) GHANA (6%)	Top regions: NIGERIA (25%), UNITED STATES (14%), FRANCE (10%)
Platform Engagement	Instagram: 123,330 avg likes/post · Tiktok: 28,900 avg views/post · Youtube: 1,241,658 avg views/post	Best reach: Youtube 1,241,658 avg views; best engagement: Instagram 123,330 avg likes

Top Brand Affinities

Airtel

Score: 18.38

Palm Angels

Score: 12.33

CNN

Score: 10.04

Amazon Music

Score: 9.14

Hennessy

Score: 8.00

boohoo

Score: 7.79

FOREX

Score: 6.34

FashionNova

Score: 5.68

Timberland

Score: 4.84

Hublot

Score: 4.71

BBC

Score: 4.17

Fendi

Score: 3.99

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Top Brand Affinities

Brand	Category	Score
Airtel		18.38
Palm Angels		12.33
CNN		10.04
Amazon Music		9.14
Hennessy		8.00
boohoo		7.79
FOREX		6.34
FashionNova		5.68
Timberland		4.84
Hublot		4.71
BBC		4.17
Fendi		3.99
MTV		3.76
Comedy Central		3.30
Lacoste		3.24
Versace		3.16
Lexus		3.01
Carrefour		2.89
Balenciaga		2.85
BALMAIN		2.85
Monster Beverage		2.83
Kodak		2.77
Dolce & Gabbana		2.72
Pull&Bear		2.68
Pepsi		2.63
Beats Electronics		2.63
Gucci		2.56
SoundCloud		2.48
Rolls-Royce		2.45
Christian Louboutin		2.22
Polo Ralph Lauren		2.13
GIVENCHY		2.06
Hermès		2.04
Burberry		2.00
Dr. Martens		1.96
New Balance		1.89
Bugatti		1.88
Cadillac		1.88
Cartier		1.84
ASOS		1.80
Paramount Pictures		1.66
Tommy Hilfiger		1.60
Calvin Klein		1.59
musical.ly		1.57
Louis Vuitton		1.54
Puma		1.50
Christian Dior		1.48
Forever 21		1.48
Paypal		1.44
The North Face		1.44